جستجوی مقالات مرتبط با کلیدواژه "فروش حضوری" در نشریات گروه "مدیریت"

This research is explored the effective ways of sales promotion at liability insurance according to upgrade policies in Tehran. The goal is development of planning strategic to help Iran insurance industry. In the first of the article، we evaluate opinions and view of Iran Insurance Company experts and Iran Insurance Sales Agents in Tehran on sales promotion (also، priority of the promotion policies) of liability insurance of Iran insurance company. Then، a questioner is prepared including all research hypothesis and goals. Data analysis is shown some results. The catalogs including all information of liability insurance are the first priority on increasing Iran Insurance sales. Television advertisings are the second priority and holding seminars for people and Insurance Agents is the third priority of sales promotion in liability insurance in Iran.

Nowadays, perpetuity and the development of the organizations and companies depend on appropriate marketing, selling, and servicing. Today’s marketing confirms not only producing devices and tools but also using correct methods of informing consumers. It is essential for successful companies to recognize the best ways of informing and persuading consumers to be able to compete and keep the marketing shares. We have encountered the growing market in cosmetic industry; however, Iranian cosmetic industry does not benefit a large share in such market. Iranian shares in this industry have been decreasing. Reviewing the literature, it was found that no research was conducted neither on marketing of this products nor on using appropriate methods for persuading consumers. Hence, in order to investigate the most suitable methods for informing consumers, a questionnaire was distributed among 384 women who had used Atousa hair color at least once. The result showed that the viewpoint of other consumers is the most important factor in increasing the sales of such a product. Sale promotions and advertising have the lower ranks; however, direct marketing does not play a significant role.