جستجوی مقالات مرتبط با کلیدواژه "فضای محصول" در نشریات گروه "مدیریت"

Product diversification is a common strategy used by economic enterprises to reduce risk, increase brand strength, maintain market dominance, optimize resource utilization, and increase income and profitability. Although diversification is not a new concept, there is a need for studies that quantitatively analyze the diversification process in more detail. This study aims to categorize products for insurance companies into three groups: competitive or active products, products with competitive potential or active potential, and products without competitive potential or inactive potential. In addition, the study aims to determine the order of potentially active products using greedy, maximum, high grade, low grade and combined strategies to improve the diversification of insurance activities within companies.

The present study uses an analytical-descriptive approach in terms of method and a practical approach in terms of purpose. First, the study calculates the revealed relative advantage using five-year average data (2017-2021) of insurance premiums of 29 analyzed companies in 16 areas of insurance activities. It then assesses the diversity of insurance companies by creating a company-product matrix. This matrix is used to calculate the proximity index and visualize the network of insurance products within the country. The product space of the 29 insurance companies is mapped and the position of each company is determined based on the number of different products, diversifiable products and non-diversifiable products. The study then calculates the probability of diversification for products that do not have a relative advantage. Finally, the study uses network science to determine the prioritization of products for diversification and competitiveness based on different strategies.

The study found that each of the 29 companies studied had different levels of competitive potential in offering insurance activities. A product space encompassing all insurance companies was visualized, and a roadmap for diversifying the scope of insurance activities of these companies based on different strategies was established by applying network science.

Privatization of the Iranian insurance industry started in 2002 and had a significant impact on the structure of the industry and the behavior of the companies. Product diversification is proving to be a key strategy for insurance companies seeking to increase their competitiveness and profitability. In this study, the number of different products offered by the 29 insurance companies was calculated. It was found that Alborz Insurance Company has the greatest product diversity with 10 products, while the Middle East, Kish, Asmari and Qeshm insurance companies have the least diversity with only one product each. In the study, the insurance products were categorized into active, potentially active and inactive products based on the relative advantage or inactivity of the companies. The product space of the 29 insurance companies was mapped to identify active, potentially active and inactive products. Using path network science and a roadmap, the study identified diversification strategies for insurance companies based on four main approaches: Maximum strategy, greedy strategy, high degree strategy, low degree strategy and a combined strategy (using Berda and Copeland''s methods). The maximum strategy prioritized the products with the strongest links to active products at each stage. For example, New Trade Insurance Company selected life insurance as the top priority for diversification, followed by other types of insurance and driver and liability accident insurance. The greedy strategy selected the products with the highest probability of activation in order of shortest activation time in each phase. The high-grade strategy focused on selecting products with the most connections to other products in the network for diversification, while the low-grade strategy opted for products with the fewest network connections for activation in each stage. The high-level and maximum strategies prioritized activities that would increase competitiveness and allow more products to compete in the product network in the future. Conversely, the greedy and low-degree strategies could lead to lower competitiveness in future activities. The study suggests that the path and roadmap for product diversification may vary across insurance companies, so they may pursue short-term strategies (greedy and low degree), long-term strategies (high degree and maximum), or a combination of both.If one opts for a greedy strategy with a low degree, it is less likely to be competitive in the product network in the future.

Insurance industry in iran is a competitive industry and is of particular importance for companies operating in this industry . one of the competitiveness strategies is diversifying the supply of insurance products . diversification of products is one of the main solutions to increase income , profitability and reduce risk . the purpose of this paper is to identify the products that the new insurance company is exposed to comparative advantage or the relative advantage is hidden . the research is done using the mean of data related to the production right of each product during 2016 to 1398 but using the theory of product space and network science . the results of this study showed that the new insurance company has revealed relative advantage ( active ) among 16 insurance products examined in the supply of six products with obvious comparative advantage ( active ) , seven products have partial ( potentially active ) advantages and in supply of three inactive residual products and the probability of activation equal to zero . in the following , the sequence of seven crops with latent relative advantage was determined based on maximum , greedy , high and low grade strategies . finally Borda method were identified as the four strategy of combining and the activation sequence of products with the potential for activation of the new insurance company on the basis of this hybrid strategy of engineering , oil and energy , other aircraft , driver events and third parties .

Despite the importance of diversification and industrial development, finding a suitable way to determine homogeneity and relevance is one of the main challenges in implementing this type of strategy. For this reason, applied studies using new methods of determining homogeneity seems necessary for solving real problems in the world of policy and strategy. Therefore, the purpose of this research is to identify products that are homogenous with the current products of the countrychr('39')s parts and equipment manufacturing industry. The method used in this research is the economic complexity approach that identifies homogenous production opportunities with the current capabilities of the Iranian parts and equipment manufacturing industry, based on the export data of 669 commodity codes under the parts and equipment manufacturing industry between years 2002 to 2017. The findings of this study indicate the existence of 28 homogenous production opportunities with the current situation of Iranchr('39')s parts and equipment manufacturing industry, which moving towards them will make the industry more diverse and complex. By producing these products, technological capabilities can be accumulated, and more export earnings can be achieved. Accordingly, the production of some types of turbines, engines, vehicle parts, tubes, machine parts and locomotives constitute a significant part of production opportunities in line with the Iranian parts and equipment manufacturing industry. Findings and methods used in this article can be used as a practical guide by industry policymakers and managers.