جستجوی مقالات مرتبط با کلیدواژه "مدیریت اضطراب" در نشریات گروه "مدیریت"

One of the most influential aspects of the economic embargo is the psychological dimension, which has negative effects on the economic structure of society. The aim of this study was to design and validate an anxiety management model in consumer behavior during the economic embargo on Iran. The approach of this research is deductive-inductive and from the perspective of the purpose of a fundamental research that has been mixed with the research method and based on empirical philosophy. The community of research participants in the model presentation section included theoretical experts (university professors) and experimental experts (executives and industry and business owners), 20 of whom were selected using purposive sampling in the ISM section. have became. The statistical population of the quantitative section including consumers of capital goods and samples in this section were estimated 384 people using Cochran's formula and were selected by Two-stage sampling method. Data collection tools were library studies and the use of a researcher-made questionnaire. In the qualitative part of the research, the meta-combined method has been used and the initial model has been designed with the ISM method and finally validated with the partial least squares method.

One of the influential aspects during the economic embargo is the psychological dimension and its negative effects on the economic structure of society, which can be controlled by recognizing the principles of consumer behavior. Therefore, this study aimed to provide a model of anxiety management in consumer behavior during the economic sanctions on Iran. The approach of this research is mixed in terms of exploratory purpose and method. The statistical population of this study includes academic experts, government economic managers and business owners .Sampling was performed using non-probabilistic and purposeful snowball method and data collection was performed by conducting 20 semi-structured interviews to achieve theoretical saturation. In order to qualitatively analyze the interviews from the method of data analysis of systematic foundation and open, pivotal and selective coding, the main concepts emerged in the form of causal, contextual, pivotal, intervening, actions, strategies and consequences. The identified indicators are validated by fuzzy Delphi method and prioritized by fuzzy ride method. Findings have shown that economic and cultural variables as the main variables that cause anxiety in consumer behavior on marketing strategies and research and marketing strategies and marketing research results also affect consumer knowledge management and value creation with the consumer, which leads to learning and managing the consumer experience. In this way, anxiety in consumer behavior during economic sanctions can be controlled and managed. Also, the index of increasing people's purchasing power with increasing incomes, provided prices are stable, has the greatest degree of importance in managing consumer behavior anxiety.