جستجوی مقالات مرتبط با کلیدواژه « مشاغل خانگی » در نشریات گروه « مدیریت »

Identifying the economic potential of informal urban areas is an issue that has attracted the attention of policymakers and practitioners in less developed countries. Yet, little is known about how informal settlements affect the type and number of business opportunities. Therefore, the present study aimed to measure and evaluate the factors affecting the development of home-based businesses (HBBs) in the informal settlements of Khalil Abad neighborhood in Tabriz city. The main tools for data collection were interviews and a questionnaire. The findings were analyzed by the confirmatory factor analysis (CFA) approach. The population and statistical sample included managers and experts of organizations and companies active in the field of employment and entrepreneurship, local entrepreneurs and HBB owners in informal settlements, and expert and prominent university professors in East Azerbaijan province in the qualitative phase and entrepreneurs and HBB owners in informal settlements in the quantitative phase who were selected using simple randomization. The dimensions of the proposed model were, in order of importance, financial-economic factors (0.78), infrastructural factors (0.76), marketing factors (0.69), socio-cultural factors (0.64), personality-individual factors (0.58). ), technical-technological factors (0.52), legal factors (0.51), and environmental factors (0.50). Also, the findings showed the positive and significant relationship of these constructs with HBB development. The output of this research provided a model for the development of HBBs in informal settlements.

The development of home-based businesses among vulnerable people in the society psychologically and socially increases their mental and objective well-being and improves their living standards. It also increases trust and social capital and expands social relations among vulnerable people. Therefore, paying attention to vulnerable women's employment and entrepreneurship at home is one of the effective ways to improve the economic status of women in local communities. With this regard, the aim of the current research was to identify the solutions and barriers of women's home-based businesses in Hamadan city. This article has been done using the qualitative research method and the grounded theory approach. The main tool of data collection was in-depth and semi-structured interviews. Data were collected through interviews with female heads of families and key informants in Hamadan city. The number of samples included 19 people who were selected purposefully with the snowball method and based on the principle of data saturation. The results showed that the obstacles to the development of home-based businesses for self-supporting women include psychological-family obstacles, cultural obstacles, financial-support obstacles, educational obstacles, and marketing obstacles. Also, the main solutions  including culture building and empowerment, financial support, advertising and marketing, and educational support were suggested.

Entrepreneurship is a powerful tool for recognizing opportunities that can solve problems such as employment, lack of creative and dynamic human resources, low productivity, reduction in the quality of products and services, economic stagnation and increased competition. In recent years, the share of women in private businesses as well as in government jobs has gone through a growing trend.The success of women entrepreneurs in societies not only causes economic benefits, but also creates social and cultural benefits.This research is a sequential mixed type (qualitative-quantitative) with the aim of investigating and analyzing women's entrepreneurship based on home jobs using the systematic design of the foundation's data theory. For this purpose, while conducting open interviews with 19 professors and women entrepreneurs, a set of primary themes (138 themes) were collected during the recoding process until reaching theoretical saturation, and categories were extracted from them. Then, in the central coding stage, the link between these categories under the title of causal conditions (personality factors including cognitive, motivational, behavioral and business-related factors including customers, market, goods, work), central phenomenon (structural, process, behavioral, development), strategic factors (defensive, offensive, revision/adaptation, contingency/diversity), contextual conditions (work environment, ecology and family environment), intervening conditions (cultural, political, economic) and the consequences of women's entrepreneurship in home businesses at the level of ( individual, group and social) was determined.

Home-based businesses are considered as a solution to the problems of unemployment in developing and developed countries, therefore, the law on protection of home-based businesses has been condificated an and been operational since 2010 in Iran. One of the main obstacles to home business development is the lack of access to market and demand for home business products. Developing and appling the marketing strategies is one of the most important ways to overcome this obstacle. So, the main purpose of this study is to identify and prioritiztion the obstacles of to applying marketing strategies in home-based businesses. For this purpose, with reviewing the literature and identifying affecting factors, the Analytic Hierarchy Process (AHP) has been applied to prioritize the marketing strategies obstacles. The results show that the unstable economic conditions in the country with a weight of 0.140 has been the most important obstacle to home business marketing. After that, the instability in laws and regulations, lack of supportive culture of production and stimulus for innovation, and lack of stable connections are in the next ranks with weights of 0.102, 0.083 and 0.068, respectively

Home-based businesses are considered as a solution to the problems of unemployment in developing and developed countries, therefore, the law on protection of home-based businesses has been condificated an and been operational since 2010 in Iran. One of the main obstacles to home business development is the lack of access to market and demand for home business products. Developing and appling the marketing strategies is one of the most important ways to overcome this obstacle. So, the main purpose of this study is to identify and prioritiztion the obstacles of  to applying marketing strategies in home-based businesses. For this purpose, with reviewing the literature and identifying affecting factors, the Analytic Hierarchy Process (AHP) has been applied to prioritize the marketing strategies obstacles. The results show that the unstable economic conditions in the country with a weight of 0.140 has been the most important obstacle to home business marketing. After that, the instability in laws and regulations, lack of supportive culture of production and stimulus for innovation, and lack of stable connections are in the next ranks with weights of 0.102, 0.083 and 0.068, respectively.