جستجوی مقالات مرتبط با کلیدواژه « هنجارهای گروهی » در نشریات گروه « مدیریت »

Nowadays virtual communities play significant role in different business aspects, which is why competition between virtual communities is growing; as a result studies which are conducted to determine factors affecting consumers’ participation attract specialist’s attention. The aim to write this article is considering personal and social factors which affect consumers’ participation in virtual communities. In this respect, mixed method research (qualitative and quantitative) has been conducted in this study. First semi-structured interview with experts has been analyzed by directed content analysis technical, and then research model was tested by quantitative method. Quantitative research result has shown personal and social factors, especially which were identified exploratory had significant effect on consumers’ participation. Personal exploratory factors were consisting of; personality type, job expert, defects of real space, also identified social factors revealed that subjective norms, group norms and social identity had effect on consumers’ participation in virtual communities.

Organizational culture is a new notion to the field of knowledge management and organizational behavior. Culture has been traditionally used to describe life quality of human society; however, organizational culture and whatever concerned with people's action and behavior in an organization have been rarely investigated. Knowledge and understanding what builds up organizational culture and the way it is established and sustained assist us to justify organizational behavior in the best way possible. Through understanding organizational culture exercising control and modeling staff behavior, rendering identity to them creating group commitment and stabilizing totality of an organization are made feasible. This study was an attempt to investigate organizational culture in Imam Ali University based on Daniel Denison's model as a common and agreed –upon approach.Findings revealed that the university moderate and relatively higher measures in terms of all four aspects of the model including engagement, adaptation, adaptability and mission; however, the adaptation and mission criteria were evaluated as the highest in rank. Nevertheless, the university was evaluated weak in terms of coordination and development.On the flexibility– stability continuum, stability loads more, but on that of the external –internal one no significant difference was recorded. In other words, these factors enjoyed equal load, though internal tendency loaded a bit more than the external one.