جستجوی مقالات مرتبط با کلیدواژه "هویت مکان" در نشریات گروه "مدیریت"

The recognition of the language's role in shaping and constructing social reality constituted a critical shift in social sciences, subsequently embraced by management and consumer research groups, within the scope of poststructuralism. Theorists challenged the traditional understanding of language as a transparent and direct representation of objects in the world, proposing instead the notion that language is not a mere reflection of social reality but rather is deeply intertwined with social construction processes. In this paradigm shift, the concept of place has also increasingly relied on consumer interpretation. This research aims to explore storytelling concept in shaping the identity of tourism places. In this research, the qualitative research method was applied and the study data was collected through in-depth and semi-structured interviews with the interviewees until theoretical saturation was reached. The approach of oriented content analysis was used based on the nature of the problem. Hence, semantic units were extracted from interviews and reliable literature, interpreted, coded, categorized and finally the results indicated the proposed construct of tourist place identity. These categories are individual identity, social identity, symbolic interaction and place narrative. In this regard, the narratives of a place can be considered as a socially constructed commodity that influences the perception of place identity and could potentially strengthen the engagement with the place. Therefore, place narratives can serve as a significant tool for value creation and commercialization of a place, as they foster a stronger connection between the place and its audience, ultimately leading to the development of a distinctive place identity.

Location identity affects the quality of human-location relationship and individual identity. One of the plausible reasons for the failure of the new cities is their lack of identity. The crisis of identity will have unpleasant consequences. The purpose of this investigation is recognition of a desirable spatial identification pattern in the newly established city of Parand

For the purpose, the qualitative method has been basically employed and the quantitative method (using numbers and figures as descriptive to complete the qualitative information) has been also used. Studying the three components of spatial identification

 Research has found that Parand enjoys an appropriate status in terms of the natural identity components however the city suffers from an incompatibility and heterogeneity in terms of the artificial and social identity makers and this has contributed to absence of common culture and the lack of communication with the urban environment and finally crisis of identity.

Therefore, it is suggested to adopt a participatory and bottom-up approach and appropriate social and cultural management for expanding the social and cultural capital indicators that create common culture and communication with the urban environment

Today, consumer emotional arousal has become very popular among marketers. It is widely accepted that people’s old memories can serve as an excellent tool to sell products to them. Advertising experts have always tried to tie their products to the memories of simple and relaxing days of people.  The places and their advertisement are not an exception. The importance of creating and maintaining a distinct environment is growing among tourism researchers and managers and is considered as a key factor in attracting and satisfying customers as well as increasing financial performance by maximizing revenue and market share in the tourism industry. Therefore, this paper aims to investigate the effect of perceived nostalgia on place attachment. Research

in terms of purpose this research is applied and in terms of method it is descriptive-survey. A questionnaire was used for data collection in which 302 customers of “Sini Por” traditional restaurant were analyzed using structural equations technique and Smart PLS software.

Today, consumer emotional arousal has become very popular among marketers. It is widely accepted that people’s old memories can serve as an excellent tool to sell products to them. Marketing experts have always tried to tie their products into memories of the simple and calm days of people. The places and their advertisements for attracting visitors are not exceptions. The importance of creating and maintaining a distinctive atmosphere has gained increasing attention among researchers and tourism managers and it is considered as a key factor in attracting and satisfying customers as well as increasing financial performance by maximizing revenue and market share in the tourism industry. Therefore, the aim of this paper is to investigate the effect of perceived nostalgia on attachment to place. In terms of the purposes this is an applied research and in terms of the methodology, this is descriptive –survey. The questionnaire was used to collect data from which 302 clients from the "Sini Por" traditional restaurant were investigated and examined. Using the Structural Equation Modelling and Smart PLS software, the data collected from the sample has been analyzed. The results indicated that the relationship between attachment to place and perceived nostalgia is significant.