جستجوی مقالات مرتبط با کلیدواژه « کارکنان و مشتریان داخلی » در نشریات گروه « مدیریت »

The present study was conducted the effect of internal marketing on critical thinking according to mediator management styles. The research is implemented by descriptive - survey method and its statistic society is consisted of staff and general managers of hotels of Isfahan which between them using random - stratified sampling, 172 questionnaires were received and evaluated. To gather information from the questionnaires in this research internal marketing questionnaire constructed by author and critical thinking questionnaire of Vitli have been used that Its validity is verifiable and has been evaluated by professors and Cronbach's alpha was used to assess reliability. Obtained alpha for internal marketing is 0.87 and for critical thinking is 0.88 and for management styles is 0.90.To data analysis statistical methods of Amos correlation coefficient and SPSS software of data by Spearman software and regression analysis and structural equations were used. The results confirmed the presented conceptual model and show that there is a relationship between internal marketing and critical thinking of employees and also show that internal marketing have significant and positive effect on critical thinking with regard to management style.