جستجوی مقالات مرتبط با کلیدواژه « کشمش » در نشریات گروه « مدیریت »

The present study aimed to present an export clusters model using an international entrepreneurship approach with an emphasis on raisin product‌.‌‌ The research method is applied-developmental in terms of objective and descriptive / survey in terms of data collection‌.‌‌ It was conducted on a sample of 10 experts from Ministry of Industry and Mining, Chambers of Commerce, Ministry of Agriculture Jihad and Raisin Exporters in Tehran and Qazvin cities‌.‌‌ It was conducted using Atlas software‌.‌‌ In the first step (open coding), the components were derived from the data of in-depth interviews and their processing and categorizing‌.‌‌ These categories included the components of product, marketing and advertising, quality, technology production factors, environmental factors, cultural factors, legal factors, social factors, etc‌.‌‌ In the second step (axial coding), the axial coding was performed based on the paradigm model to design and institutionalize the management of international entrepreneurship and expert clusters‌.‌‌ In this research, factors such as development of culture, a comprehensive and proper strategic plan, and appropriate with the needs of companies, export marketing, and the use of modern marketing techniques, equipment supply (combination of hardware and software elements), implementation of content management, provision of appropriate infrastructure, creating and utilizing enterprise portals, implementing social network and blogs for knowledge dissemination and transfer in the process of expert, utilizing e-learning, signing international contract with target market countries, and creating processes for creativity, innovation and identification of the needs of the target markets were identified as influential factors in the model‌.‌‌ Finally, a general model was presented to extend the theory of export clusters using an international entrepreneurship approach with an emphasis on raisin product‌.‌‌ It is considered as the innovation of this research and indicates that export clustering with an emphasis on raisin export can result in international entrepreneurship‌.