جستجوی مقالات مرتبط با کلیدواژه « balance score card » در نشریات گروه « مدیریت »

The purpose of current study was to evaluating the performance of sport tourism association using BSC. The study population included 114 professors and students that all of them were choosing as sample. To collect data performance evaluation questionnaire of the BSC was used. Cronbach's alpha test was used to determine the reliability of the questionnaire that the reliability for optimal situation was (α= 0/94) and for current situation was (α=0/98), respectively. To analyze data, descriptive statistics and inferential statistics were used, and using the software SPSS 21 was analyzed. The results showed that there were significant = 0/94) and for current situation was (α=0/98), respectively. To analyze data, descriptive statistics and inferential statistics were used, and using the software SPSS 21 was analyzed. The results showed that thpriority between components of this research, and none of the components of the desirable and current situation have desirable conditions. Considering the results, it is recommended to the association its utmost the satisfaction of its customers with long-term plans of the organization to force advertisers and attract other audiences used.

Measurement and measurement is vital for any organization. The management and performance appraisal system as one of the management processes play a key role in realizing the goals and missions of the organization. The purpose of this research is to identify the effective factors of multilevel performance management of the Applied Higher Education Institution of Applied Water and Power industry which are based on a balanced scorecard. The present research is applicable to the purpose. The research method is exploratory blend. The statistical population of the research is the experts of the Applied Higher Education Institute of Water and Power Industry, which has at least 5 years of education management experience and has a master's degree. By using a targeted and judgmental sampling method, an interview was conducted with experts from the statistical community, After 15 interviews with experts on the subject of research, theoretical saturation was obtained.The results of the interview were analyzed by the three-step coding method and were identified and presented at three levels: individual, group, and organizational levels in the form of four dimensions of the balanced scorecard.

Description of holdings is “group of companies which one of them own or manage the others”. So management of holdings differs from usual firms. However Importance of performance management is clear for managers and experts, consulting holdings and weakness of their management persuade author to right this dissertation. As author works in development of holding s businesses, impulsion rises to do research about management of multi business corporation. In this article, after literature review, based on “choose of strategic issues to select strategic goals “we pick up interview with managers of holdings and subordinates and qualitative as data gathering and research method. After determining strategic contents and BSC goals, development of performance measures is prior. In this stage we use questionnaire and quantitative method. We apply delphi panel in creating standard questionnaire to choose appropriate measures. This questionnaire gives us measure of BSC model for Sina food holding.

Today organizations focus on their customers to set and regulate their sale and marking strategies. Modern organizations try to present the best for their customers as the aim of customer relation management is to develop longterm and stable dependencies between the companies and their customers.The importance of this subject is better understood by considering guidelines on customers’ satisfaction and customer relation management system strategies.One of the most important challenges to modern organizations is the implementation of strategies which are regulated by thought and systematic methods. Organizations which have used performance evaluation systemparticularly balanced score card- prove to be strategically successful. It is believed that CRM’s score card is one of the strongest tools in collecting customer relation management system strategy. This card converts CRM plans to key factors which predict success of CRM. This research aimed at collecting data on customer relation management system strategy based on balanced score card as an organization concentrates on four approaches (financial, customer, domestic process and learning and growth). In this research after identifying mission, perspective and current strategies of organization, the strategic goals of customer relation management system were determined for each aspect of balanced score card. After conducting Extensive theoretical studies in order to recognize the key factors of success in customer relation management system and Screening them, next step wascollecting performance key indices for each of mentioned factors which were then prioritized by AHP method and establishing balanced score card. JOURNAL OF MARKETING MANAGEMEMT 7 Finally the formulating map for customer relationship management system strategy was determined for each one of success factors.