جستجوی مقالات مرتبط با کلیدواژه "consumer decision making" در نشریات گروه "مدیریت"

Manufacturing institutions and businesses can better develop marketing plans to attract more customers and save marketing costs by realizing the pre-purchase behavior of potential customers. The present study proposes a comprehensive model of the pre-purchase behavior of consumers.

A mixed methodology was adopted. The qualitative phase identified pre-purchase consumer behavior factors by a systematic review of the literature, and reliability was verified by Cohen's kappa coefficient. The quantitative phase tested the proposed model using structural equation modeling (SEM) in Smart PLS V.3.

Pre-purchase behavior was modeled in four dimensions and ten factors, including contextual factors (psychological and social), requirement identification factors (requirement encouragement, requirement emergence, and cognitive reaction to requirement), information searching factors (positional information searching factors, subjective information sources, and external information sources), and pre-purchase investigation factors (alternative evaluation and pre-purchase satisfaction).

Contextual factors had significant, direct and indirect, impacts on pre-purchase behavior in all the stages of requirement identification, information searching, and pre-purchase investigation. This stage (contextual factors) directly and indirectly impacted all the succeeding stages.

Nowadays in growing and mature markets، one of the most efficient techniques is making the strong distinction. This distinction is achieved by developing the concept of corporate social responsibility in products and services. Consequently، the aim of this study is to evaluate the impact of CSR on consumer decision making in the food maturing market. The companies in this market produce frozen، meat and dairy product. This research is a practical study، In terms of methodology this is descriptive - survey study and In terms of content is a correlation. The study populations are consumer''s food products including dairy، meat and freeze products. Also the sample size was 199. Data collected from the questionnaire and also we use survey and library methods. For data analysis، tests were used to assess data normality and confirmatory factor analysis and structural equation modeling in LISREL and SPSS software packages. The results indicate that corporate social responsibility in the food maturing markets، both directly and also mediated promotion has an impact on consumer decision making. However، direct effect of this agent is stronger than the indirect effect.