جستجوی مقالات مرتبط با کلیدواژه « consumer nationalism » در نشریات گروه « مدیریت »

Despite the presentation of models of consumer nationalism, its various dimensions and components are still not well understood. The purpose of this article is to identify the factors, components and consequences of consumer nationalism with emphasis on resistance economics and consequently provide a conceptual model based on it. To conduct this research, in addition to in-depth study using meta-combination method to identify the factors, components and consequences of consumer nationalism, fuzzy Delphi technique and using the opinions of 25 experts to refine the factors and components have been used. The survey was conducted in four stages and the results of each stage were refined using fuzzy Delphi method formulas. Finally, the model of consumer nationalism with emphasis on resistance economy with 37 components and in the form of 5 influential factors of psychological factors, marketing mix factors, social factors, resistance economy factors and political factor was designed as a proposed model for consumer nationalism and Emphasis has been placed on the resistance economy, so that in our country, while analyzing the current situation and effective and successful mining in the field of development of consumer nationalism, to provide plans and measures to improve.

The increase in the desire of consumers to consume domestic products is one of the main concerns, which is a priority in economic and trade policies of any country. Consumer nationalism is one of the most important issues in consumer behavior that the correct explanation of which plays an effective role in this issue and helps businesses to design product positioning strategies and market success. The purpose of this study is to explain the construct of consumer nationalism and its components.

The present study is conducted by a mixed method in two phases, qualitative and quantitative. The statistical population in the qualitative stage included experts in the Iranian clothing industry, a sample of 20 of whom were selected by judgment. In the quantitative stage, the statistical population consisted of clothing consumers in Iran and 310 individuals were selected by cluster sampling.

After conducting in-depth interviews and identifying the dimensions by thematic analysis and Delphi fuzzy method, exploratory and confirmatory factor analyses were performed to validate the model. Finally, the dimensions of consumer nationalism and its components were proposed.

The results of the research indicate that by identifying the dimensions and components of consumer nationalism in the Iranian clothing industry and adopting appropriate policies in this field, we can witness the growth and prosperity of this industry and the reduction of the unemployment rate in it.