جستجوی مقالات مرتبط با کلیدواژه « free trade zone » در نشریات گروه « مدیریت »

This research aimed to design and validate a model of long-term buyer-seller relationships in free trade zones. From an applied and developmental perspective, this was a cross-sectional survey study. To achieve the objective, an exploratory mixed method was utilized.  The qualitative phase involved interviews with 17 experts and senior managers from free trade zones, as well as marketing professors. Sampling continued until theoretical saturation. In the quantitative phase, the survey data were collected from 288 free-trade-zone experts with the sample size determined by effect size and statistical power considerations. A cluster random sampling approach was employed as well. Data collection tools included semi-structured interviews and a researcher-developed questionnaire. The data were analyzed using thematic analysis, Interpretive Structural Modeling (ISM), and Partial Least Squares (PLS) techniques. The results indicated that governmental, managerial, environmental, and structural factors influenced Relationship Marketing (RM) and Marketing Strategy (MS) in free trade zones. In turn, RM and MS affected Customer Orientation (CO), Relationship Personalization (RP), and Co-Creation Value (CCV), ultimately leading to long-term buyer-seller relationships.

In recent decades, managers have experienced a period of significant global changes due to the developments in technology, marketing, globalization, and the new economic-political situation. Nowadays, corporations need to enhance their competition capacity and profit through the available models in the field of competitiveness and experts' comments. Research on competitiveness can always reveal new results. This article seeks to identify the factors that affect competitiveness in free trade zones. Through the available sources in the literature, those factors were spotted and listed. Then, based on those factors, a desirable pattern of competitiveness was made. In the last step, the pattern was evaluated using the Amos software. To do so, Arvand free trade zone was selected as a case to study, and the mentioned pattern was tested on it. The results showed that competitiveness is affected by such factors as authority privileges, natural and local privileges, foundational privileges, financial and economic privileges, and operational privileges. Among them, financial and economic factors have the highest rank, while operational privileges rank the lowest.