جستجوی مقالات مرتبط با کلیدواژه « hybrid approach » در نشریات گروه « مدیریت »

Health tourism has existed since ancient Greece and Rome, and then it has been developed to many European countries and other parts of the world. Since ancient times, many people went to the vicinity of the river and mineral waters for spiritual relaxation and healing. Since ancient times, hot water has been associated with relaxation and physical and mental rejuvenation of man. The users of such waters have been bathing in warm waters and drinking from mineral springs for centuries. According to the mentioned cases, the current research aims to provide a conceptual model to explain the health tourism marketing model using a hybrid approach.The statistical population of this research in the qualitative part includes managers and executives of medical centers as well as health tourists who have experience using these centers and in the quantitative part have been patients of tourist medical centers. The sample size in the qualitative part is 18 people and in the quantitative part 384 people. And the researcher used triple coding in the qualitative part and PLS software in the quantitative part to analyze the data and finally his paradigm model includes six components of satisfaction with the health center brand, health tourism marketing, reputation of the health tourism center, and trust in the center brand. has provided an important treatment in attracting health tourists. The findings of the research showed that all the factors identified in the qualitative part are effective on the researcher's model.

The purpose of this research is to provide a customer experience management model in the field of innovation in providing car assistance services. The current research is fundamental and by using a mixed approach, it has sought to provide a customer experience management model in the field of providing car assistance services. According to the results of the research in the qualitative part, the findings of the interview and coding in six categories include causal conditions such as experiential brand, understanding the needs of customers, the variety of customers' golden card, the desire to market and monitor competitors, and background conditions such as fulfilling obligations on time. The company, sales of mobile aid subscriptions, aid workers, adjustment of golden subscription costs, strategies such as preventing unauthorized users, increasing sales with the 400250 program, providing on-site service, a pleasant experience of having an aid card and a strategic perspective, and intervening conditions such as repurchasing an aid card. Long-term relationship with customers, dependence on the company, increasing advertising, loyalty to purchase, brand credibility, social responsibility and consequences including improving the service process, managing brand value creation, trying to create a great experience, creating experience, improving satisfaction with the performance of Iran Khodro. is a brand evaluation program. In the quantitative part that is presented to evaluate the paradigm model, the findings from the researcher's questionnaire showed that all the factors identified in the qualitative part are effective on customer experience management.

This research was carried out with the aim of evaluating the development of the export of oil products in the oil industry in line with the role of policy making. The research is applied in terms of purpose, exploratory in terms of approach, and mixed (qualitative-quantitative) in terms of data analysis. In the qualitative phase of the research and in order to design the model based on the foundation's data theory methodology, a group of experts were selected and subjected to in-depth interviews. In this phase, the purposeful sampling method was used and this process continued until the theoretical saturation was reached. In the quantitative phase, senior, middle and operational managers, heads of units and experts of oil refining companies in Tehran were considered as the population. And people were selected based on stratified random sampling method. The findings led to the identification of the causal conditions, background conditions, intervening conditions, category-based, strategies and consequences of the development of the export of petroleum products in the oil industry. In the quantitative phase, the main tool of data collection was a questionnaire. SPSS and LISREL software were used to perform descriptive and inferential analyses. The findings of this research indicate that in order to develop the export of petroleum products in the oil industry, managers should pay careful attention to all the categories and subcategories identified in this research based on policy in different sectors.

In the modern era when human resources are the key elements to achieve the goals of an organization, it is imperative to provide opportunities for the growth of the employees. This study suggested a model for the growth of the employees at the governmental organizations. The aim was practical-developmental, and the method was survey-cross sectional. The data used were mixed (quantitative-qualitative). The population included professors of human resources management and experienced managers of the ministry, all in all 18 individuals. Purposeful sampling was employed at this qualitative level. At the quantitative level, the population included the employees at the ministry, 296 individuals, selected based on Morgan's table and random sampling. The instrument used were semi-structured interview and likert questionnaire. The reliability of the questionnaire was confirmed using Cronbach's alpha. The validity was confirmed through homogeneous and heterogeneous reliability. The data analysis of the qualitative data was done through grounded theory, and the validity of the model was confirmed through partial least squares regression method. Based on the paradigmatic method of the study, the employees' growth at the governmental organization concerned: causal conditions (the need for constant learning, contact management with the beneficiaries, environmental changes, occupational development planning, and working conditions and requirements), contextual conditions (personal characteristics of the employees, IT infrastructure, general strategies of the organization, organizational culture, organizational structurer, and trust environment), interventional conditions (responsibility, organizational support, talent management, organizational rewarding system), mental (cognitive development, emotional development, behavioral development, and skill development), strategies (skill-based strategies, motivation-based strategies, and opportunity-based strategies), and consequences (performance improvement, strategic and future visions, organizational goal achievement, and sustainability of the human resources).

The current research was conducted with the aim of obtaining pricing patterns of products in industrial markets with a costing approach based on fuzzy activity. The method considered for conducting the present research is a combined method and the research design that governs it is an exploratory design. The statistical population of the qualitative part of this research consists of experts, managers, deputies, senior experts of the steel industry. The statistical population of its quantitative part consists of all managers of Khuzestan Steel Company, whose sample size was determined by using Cochran's formula of 252 people. The tool of data collection in the qualitative stage was in-depth and semi-structured interviews with experts, and in the quantitative part, a researcher made a questionnaire, which was used in order to confirm its validity, content validity and construct validity. In order to measure the reliability of the research, Cronbach's alpha coefficient was used, and its value was calculated to be above 0.7 for all research variables. In the first part, using the foundation's data approach, 6 main categories of the model were identified and presented in the form of a strategic model of industrial product pricing. Then, in the quantitative part of the research, the obtained model was fitted using confirmatory factor analysis and structural equation model. The results confirm the positive and meaningful relationships between research variables. Therefore, it can be stated that the relationships considered in the model are correct and logical and the presented model is confirmed.

With the increasing expansion of the Internet in life, one of the topics discussed is the method of conducting transactions through the Internet, which has been considered by many organizations and customers. Because policy-making is inherently complex, the law of diversity must be dealt with in a complex way, so much research has been done to support online shopping. Providing a virtual buyer behavior policy model based on the online brand trust variable.

The present study is a fundamental development with a mixed approach and seeks to provide a conceptual model of customers' intention to buy in online shopping behavior by considering the variable of trust in the online brand. A remarkable scientific or practical effect in the field of online shopping behavior has been selected. Accordingly, at this stage, 15 experts participated in the research and formed the sample of this section. The main tool for data collection in the qualitative stage of the research was a semi-structured interview using a protocol that was planned and conducted.

In today's business due to the complexity and involvement of multiple factors, one of the major challenges faced by manufacturers is the process of selecting the optimal materials to produce the product. Since the choice of materials has a very important effect on the stability of the final product, so applying an effective and efficient approach by identifying and applying effective indicators comprehensively can lead to increased producer and customer satisfaction. In this regard, in this study, a comprehensive approach was presented that uses powerful tools such as fuzzy Delphi, fuzzy hierarchical analysis and fuzzy waspas, and by surveying experts and using a questionnaire, selects the optimal materials from alternative options. Also, to evaluate the capability of the proposed approach, a real study was conducted to select the polymer materials of the car dashboard. Based on the results, the combination of polypropylene and talc was selected as the best option based on stable indices and related sub-indices. Then, sensitivity analysis based on different values of λ was performed to ensure the obtained results and the results of fuzzy waspas method were compared with the results of fuzzy TOPSIS method and the correlation of the results was confirmed.

The purpose of this study is to present the health model of the administrative system with emphasis on meritocracy in government organizations using a hybrid approach. This research is applied in terms of purpose and mixed in terms of implementation method. The experts in this study were 50 people who were present in identifying the dimensions and components of the variables and the non-random method and the snowball method were used. In the first step, the elements that make up the health model of the administrative system with emphasis on meritocracy were identified from the theoretical literature, the output of which was 37 components. In the next step, according to experts, the components were increased to 44 components, eight main dimensions (mental-communication-personality-professional-value-interpersonal-environmental and organizational) by fuzzy Delphi method. In the third step, in order to establish the relationship between the dimensions and present the model, the interpretive structural modeling method was used. The results indicate that four dimensions of communication, mental, professional and environmental are in the first level and three dimensions of personality, organization and interpersonal are in the second level and values ​​are in the third level.