جستجوی مقالات مرتبط با کلیدواژه « investment in tourism » در نشریات گروه « مدیریت »

As the goals outlined in the Iranian Strategic Tourism Development Policy Document cannot be realized without attracting financial resources, this study sought to design a model for effective strategic factors in attracting investors to the tourism industry in Ardabil province using the mixed-method approach. The population of the study at the qualitative phase comprised managers and officials of the Directorate General for Cultural Heritage, Handicrafts, and Tourism of the province, potential and real professionals and investors in tourism, and university experts with at least five years of experience in tourism management, investment, and marketing. The sample size of the study was selected through purposive sampling. To collect the required data, semi-structured interviews were conducted with the participants of the study until theoretical saturation was achieved in the twenty-fifth interview. The collected data were then analyzed via systematic grounded theory using open, axial, and selective coding. Accordingly, fifty-four concepts, eighteen sub-categories, and seven main categories were found after the integration and classification of concepts. Based on the proposed model of the study, the investors’ tendency to invest in tourism, tourism environment, and investment attraction management, the quality of tourism infrastructure, social factors prevailing over the region, supportive measures, and strengthening the position of tourism were identified as the core category, causal conditions, contextual conditions, intervening conditions, strategy, and the result of the implementation of strategies, respectively. In the quantitative phase, a questionnaire was developed by the researchers based on the identified components. Then, the questionnaire was administered to 220 investors and experts in the field of tourism. The collected data were then analyzed through the Smart PLS Software using structural equation modeling. Finally, the validity and correlation among the model’s variables were reconfirmed.

Lack of sufficient investment in the tourism industry has made the growth and development of this industry difficult. Therefore, the purpose of this study is to identify and model the factors affecting the attraction of investors in the tourism industry in Ardabil province as one of the most visited tourism destinations in the country using qualitative research methods and systematic grounded theory. According to the applied objectives of the research, the population includes managers and officials of the general directorate of cultural heritage, handicrafts and tourism of the province, potential and actual activists and investors in the field of tourism and university experts are with at least 5 years of experience in related to tourism management, investment and marketing. The selection of these samples was done using purposive sampling method and semi-structured interviews with 5 general questions were continued until the realization of saturation in interview 25. Data analysis in three stages of open, axial and selective coding led to the extraction of 54 concepts, 18 sub-categories and finally 7 main categories from the integration and classification of concepts. Based on the proposed model, the investment intention of investors as a core category; tourism environment and investment attraction management as causal conditions; The quality of tourism infrastructure as a context conditions; social factors of prevailing in the region as Interferer conditions; supportive practices are considered as a strategy and finally strengthening the position of tourism as a result of the implementation of strategies