جستجوی مقالات مرتبط با کلیدواژه "social interaction" در نشریات گروه "مدیریت"

In the last decade, social networks have attracted the attention of users and enable people to create a personal profile in an online system and communicate and interact with other users. With the advent of social networks, customers can actively communicate with different people and also share their opinions about brands as they like. Social networks such as Instagram, Facebook, Twitter, and LinkedIn are tools where usergenerated content is shared and customer service information is included. The current research seeks to investigate the factors affecting users' willingness to follow influencers in social media (Instagram). Based on the purpose, the present research is of an applied type and in terms of a descriptive research method, it is of a correlational type. The statistical population of the current research is all Farsi-speaking followers of cooking pages on the Instagram social network, whose number is unlimited and unspecified, therefore, to determine the sample size, Cochran's formula for unspecified and unspecified communities was used, and based on this, the minimum required sample size is 384 people. Was considered. In this research, the field method was used to collect data, and the data collection tool was a standard questionnaire that was extracted from authentic English sources, translated and localized. Data analysis was done in two stages; The first stage was confirmatory factor analysis to measure the validity of the research constructs and the second stage was the structural model through which the research hypotheses were tested. All statistical calculations of this research were done using SPSS version 27 and Imus software, version 26. The results indicate that spending time, searching for information and sharing information have a positive and significant effect on satisfaction. On the other hand, attitude and satisfaction have a positive and significant effect on the desire to follow influencers in social networks. However, the effect of social interaction on satisfaction was not confirmed in this study

An online brand community is a network of people who are interested in and loyal to a brand that comes together. The aim of the current research was to identify the dimensions of social capital in online brand communities with an emphasis on customer-based brand equity in Iraqi telecommunication companies. The research was of a qualitative nature and was carried out using the technique of theme analysis. Twenty-five experts in the fields of e-marketing and social marketing, with an emphasis on social networks and the telecommunications sector, were selected by the targeted non-probability sampling method. Semi-structured, in-depth interviews were completed when the criterion of theoretical saturation was reached. The data were analyzed with the five-stage model of Castleberry and Nolen (2018). According to the results, 45 final codes appeared, which were categorized into two categories: functional characteristics of the online brand community and social capital of it. The functional features included information functions, facilitating members' activism, facilitating brand affairs, and creating enjoyable experiences. The social capital of the online brand community also included five components of intra-community interactions: trust, common identity, value, and showing the human aspect of the brand. According to the findings, functional characteristics and social capital have a two-way relationship that can develop. Online brand communities can boost brand image and customer satisfaction.

Today, the expansion of electronic tourism has decreased the intermediary role of travel agencies, and tourists themselves directly purchase travel packages. Therefore, travel agencies must develop new strategies to deal with this new situation and revive their business, including the use of social capital, social interaction, and knowledge sharing in electronic tourism marketing. This study is applied in terms of purpose and descriptive survey in terms of methodology. The statistical population of the study comprised managers of travel agencies in Tehran, out of whom 110 participants were selected via non-probable quota sampling. The required data were collected through a researcher-developed questionnaire, whose content validity was confirmed by six expert professors and experts in the field of tourism and management. Moreover, the convergent and divergent validity of the questionnaire was confirmed. On the other hand, the total and composite reliability of the questionnaire was found to be over 0.7 and 0.8, respectively, which proved to be acceptable. The collected data were then analyzed under descriptive and inferential categories using the SPSS and SmartPLS software. The findings of the study indicated that social capital, social interaction, and knowledge sharing had a direct influence on e-tourism marketing. Moreover, social capital and social interaction were found to have a significant positive influence on knowledge sharing.

The current research has investigated the effect of digital content marketing on the purchase behavior and electronic verbal recommendation communication of users in social networks (Instagram), which is applied in terms of purpose and descriptive-survey in terms of method. The statistical population studied in the current research is 4800 customers of the G Plus brand in the social network, among which 384 people were selected as a sample using the Morgan table and available sampling method. The data collection tool in the present study is an online questionnaire designed by professors, and its validity was measured through content validity and construct validity (convergence and divergence) and it was obtained more than 0.7. Cronbach's alpha and composite reliability have also been used to measure reliability. Analysis of the research data has been done using structural equation method and SPSS and SMART-PLS statistical software. Research findings have shown: information content, entertainment content, social interaction and self-expression have a positive and significant effect on normative and informational social factors. Also, informational and normative social factors have a positive and significant effect on electronic verbal recommendation communication and purchasing behavior.

Social experience as an interdisciplinary subject in the field of economic and social sciences has a valuable function in evaluating the performance of businesses in interaction with customers. In the store sales department, customerschr(chr('39')39chr('39')) social experience has been considered by marketing researchers as an important factor in gaining a competitive advantage. This study investigates the role of different levels of customer density (focusing on Low density) on the social experiences of customers in shopping centers and malls trip. This study uses a qualitative phenomenological approach to examine the lived experience of professional participants in referring to shopping centers and malls. Participants were selected from professional clients to stores located in shopping centers using the snowball method. Data were collected using 15 in-depth and semi-structured interviews and continued until the data were saturated. Data analysis was performed using the content analysis method in three levels of open coding, subtopics extraction and finally obtaining the main themes of the research with the help of Atlas software. At the data analysis level, concepts and categories (sub-themes) and main themes were extracted through the process of continuous data comparison. Result of the research included 21 sub-themes along with their positive and negative aspects. All sub-themes were classified into 8 main themes (multi-purpose urban destinations, behavioral interaction with sellers, social communication, personality approaches, and customer similarity levels, brand trustworthiness, social influence of high density, and customer social experience of low density).

Human being is a social creature and needs social relationships. Communal spaces are used for the development of social communication. One of these communal spaces is square where the public life is formed, which Baharestan square has been considered in this study. The purpose of this research is to investigate the impact of physical factors on community life in Baharestan Square (as a communal space).

The survey method was descriptive-analytical based on data collection, and was functional in terms of purpose. The statistical population of the study consisted of Architects (students of Architecture) of Islamic Azad University of Tehran.

According to the reachable samples, the sample size was 170 people, and for choosing the samples, all were considered. Data was collected using a 5-point Likert scale questionnaire. Pearson correlation and regression tests were used to analyze the data.

The results showed that there is no meaningful relationship between flexibility, facilities, diversity of function and public life in Baharestan Square, but the variables of accumulation and spatial determination have a positive effect on public life variable in Baharestan square.

In this research, the social network capabilities on the tourists' intention to travel through the variables of the process of tourist experience from the social network, interaction with tourists, creating pleasure for tourists, and the value of tourism benefits of the European tourists in Tehran have been investigated. The present research was applied in terms of its purpose and descriptive-survey research in terms of research methodology. The statistical population was the tourism experts and technical managers of travel agencies of Tehran. The Statistical analyses were performed using SPSS and AMOS software. The bootstrap method was used to test the path analysis of hypothesis. The findings of the research showed that social networking capabilities had an impact on the process of tourism experience from the social network and interaction with tourists. Creating pleasure for tourists also influenced tourists’ intention of to travel, but the value of tourism service benefit and interaction with tourists did not affect the intention of tourists to travel. In fact, the choice of European tourists requires a brand with high interconnection, attractive appearance, and significant credit for tourists. Findings of this research showed that social network capabilities influenced the process of tourist experience of social network and interaction with tourists. The results of this study also indicated that the process of tourist experience of social network did not affect the interaction with tourists, but the process of tourist experience of social network affected tourists’ intention to travel.

Identifying the necessary infrastructures for an effective management of knowledge and making innovations in organizations are of the paramount importance. In previous investigations, infrastructures have been studied in isolation from other factors, but it has been tried in this research to survey and analyze the direct and indirect impact of the climate and organizational structure on innovation performance considering the mediation of knowledge management and social interaction, through a comprehensive model. interaction in affecting leadership style & organizational climate on knowledge management . this study has been done as a sample of 140 selling and marketing unit employers of the shuttle corporation in the Tehran. the descriptive- survey research is management type & used tools is questionnaire . we used of SEM by lisrel software data analysis. The result of the research showed that knowledge management and social reaction as it should not played the role of mediating. The result of the research showed that organizational structure on social interaction and the organizational climate on knowledge management, and social interaction on innovative performance had a positive and meaningful impact, but the rest of the hypothesis were rejected.

This study considers analysis of the social capital factors and public sight in regard to the police among over seventeen- years- old citizens of Tehran. The research S approach is quantitative and kind of the study is survey. Summing – up data has been performed through self-made questionnaire. The statistical society of research are people who are over seventeen-years-old citizens of Tehran in 2014. The Population are 6000000 people that 384 persons have been reckoned as a case valume and have been chosen through cluster multistage sampling and simple random. Also the analysis data have fulfill via description and inferential SPSS software specially correlation coefficient Pearson and multiple linear regression. These results present correlation of public sight in regard to the police with linear regression show the variable of social security and social trust have the most important effect on dependent variable.

Knowledge management is influenced by many variables such as organizational structure, leadership style, organizational culture, information technology etc. We can spot organizational structure and climate as a framework and infrastructure can be considered in implementing successful knowledge management. Previous studies examined these variables in the implementation of knowledge management. In this study we investigated the influence of organizational structure and climate on knowledge management and mediator role of social interaction has been checked. Examining the mediator role of social interaction is the research innovation. In this study a sample of 148 companies in Iranian automotive industry has been selected. The results of structural equation model analysis support a mediating social interaction between organizational structure and climate with KM.