جستجوی مقالات مرتبط با کلیدواژه « store image » در نشریات گروه « مدیریت »

Private label brands are also known as store brands or retail brands. At present, these brands include almost all product categories. They have many benefits for both retailers and consumers. Private brands offer consumers relatively high quality products and very attractive prices. On the other hand, they play a significant role in building consumer loyalty to retailers. As a result, private label brands have become one of the key factors in the success of retailers around the world. The success of private label brands is influenced by many factors, which leads to the purchase intention of private label brands. As a result, in order for retailers to succeed in the field of private label brands, it seems necessary to study these factors. The aim of this study is, thus, to investigate the effect of store image and service quality on private label brands image and purchase intention in ETKA chain stores. The present study is a descriptive survey in terms of data collection from the statistical population. It has a practical purpose because managers can use the results in their decisions. The statistical population of the research is the customers of ETKA chain stores. The available sampling method was used to select the respondents. A questionnaire was designed based on previous studies, and the responses were made in a range of seven Likert options. To collect the data, 420 questionnaires were distributed among the customers of ETKA chain stores in Tehran in 2014. A total of 390 questionnaires were completed and usable. Out of 38 questionnaire questions, 4 questions were related to demographic characteristics, and the other questions related to the measured variables. The demographic characteristics of the sample were analyzed using the SPSS software, and structural equation modeling by the Amos 18 software was used to test the hypotheses and investigate the factor loads and the overall fit of the research model. In structural equation modeling, the model fit and the significance of the relationships were examined. The suitable fit indicators of the model included NFI, CFI, AGFI, GFI, RMSEA, and Cmin/ Df. Cronbach's alpha method was also used to calculate the reliability coefficient. The calculated Cronbach's alpha value of all the variables in this study was 0.785, which is a good value. The cronbach's alpha values for the store image, service quality, private brand image, perceived value, perceived risk and intention to buy private brand were found to be 0.824, 0.897, 0.743, 0.708, 0.741, and 0.854, respectively. According to the results obtained from the data analysis, the indirect effect of store image on the purchase intention for a private label brand is significant. On the other hand, because of the significance of such relationships as store image-brand image, brand image-purchase intention, store image-perceived risk, and perceived risk-purchase intention, it can be concluded that the variables of private brand image and perceived risk have a mediating role in the relationship between the store image and the purchase intention of private label brands. Marketing managers can use private label brands as a strategic tool in chain stores. This research provides important and practical insights for retailers that offer private label brand products. According to the research results, a retailer can develop strategies based on store image and service quality in order to improve the image of the private label brand for the consumers and to increase consumers' desire to purchase more private label brand products. Focusing on store image features can make a difference in the retail markets' competitive value. Retail managers, especially in chain stores, should be aware that the store image does not always directly increase the purchase intention. Therefore, store image improvement programs should be accompanied by strategies to reduce the perceived risk of consumers towards private label brands and improve the brand image. Consumers' perceived mental image of the private label brands also plays an important role in deciding to buy private label branded products. Marketing managers can reduce financial risks with the good pricing of private label brand products and provide products with good quality and reliable performance to reduce the performance risks. This, in turn, can increase consumers' purchase intention of private label brand products. Store managers can also increase the consumer’s purchase by improving the service quality and the perceived consumer value. The perceived value leads to the purchase intention for private label brands, so the activities of the store should be such that customers feel that, if they buy from this store, they will benefit more than in other stores.

The aim of current study is to investigate emotional attachment between consumer and retailer on the consumers intention to purchase. Emotional attachment is the same passion to retail, positive assessment of the retail and expressed interest in sale. Statistical population of the Present study is the customers of the Hyperstar store. And using of morgan table a sample of 384 people was selected for the study. This study is survey type and for data collection the questionnaire has been used. In order to data analysis and model confirmation, structural equation and confirmatory factor analysis have been used, the results derived from the research assumptions indicates that the emotional attachment has a positive impact on consumers intention to purchase . and also three variables, retail store image, perceived transactional value, and the consumers trust have an positive impact in emotional attachment. It also became clear that variable Corporate social responsibility associations have no significant effect on emotional attachment.

Complex and dynamic stores environment causes customers have different perceptions to image and store products. Stores may be active in managing their images in customers mind. Desirable and powerful imagery from the store for customers creates value for retailers and customers. Retailer equity is manifested in awareness, association, perceived quality and loyalty towards the retailer. In this paper, the influence of dimensions of store image on retailer equity has been studied with a sample size of 250 customers of 3 convenience stores, Refah, complex of citycenter (HyperStar) and Kowsar, with a questionnaire. 11 research hypotheses with path analysis model, with AMOS software had been evaluated. Results show the positive influence of 6 dimensions of store image on retailer equity and the positive influence of other dimensions of retailer equity on loyalty towards the retailer. According to the proposals, can adjust negative perceptions of store image customer to stores and maintain desired position.

Nowadays، customers’ subjective image of products and services is one of the important issue in consumer behavior. Retailers as one of the products’ suppliers is Offering variety of product to their customers. Therefore، trying to attract customers is one of the critical concerns of any retail store. The previous research was demonstrated that customers’ trust and perceived risk effect on relationship between store image and purchase intention. This research was carried out to investigate the influence of store image on purchase intention to emphasis on the moderating role of trust and perceived risk from September to February، 2013. Based on the literature review، considered five store image attribute dimensions، including merchandise، promotion، facilities، service and store atmosphere. Statistical population of this research includes available customers in Yazd refah stores. Required data were collected through questionnaire and analyzed using SPSS and Smart PLS software. In this research was used simple sampling plan، then 250 questionnaires were distributed among the members of the sample and 211 valid questionnaires were returned and analyzed. The findings of the analysis indicate that customers’ trust effect on purchase intention more than perceived risk. Also، store’ Products effect on trust، customers’ perceived risk and their purchase intention more than other store image attribute dimensions.

Marketing managers are interested in consumer purchase intentions so as to prognosticate sales of existing and/or new products and services. Purchase intentions data can help managers in their marketing decisions related to product demand (new and existing products), market segmentation and promotional strategies. Luxury brand products and the motivation to buy luxury brands are becoming increasingly relevant to consumers in Asia. Luxury-purchase motivation predominantly based on Western thoughts and markets. Cultural values have been shown to influence consumer behavior in many studies. Establishing whether relationships exist between cultural values and motivation for consuming luxury products would be advantageous for the marketers of luxury products. The present study focuses on factors affecting the purchase intention of luxury products. Primary Tools for Data Collection was Likert's 5-scale questionnaire. Statistical Population is composed of all customers attending selected fancy and luxurious restaurants in Tehran. Since the statistical sample is infinite (over 100000 subjects), the sample size was determined to include 385 subjects by means of Kergesi Morgan's Table (1970), and simple random sampling method was applied. In order to analyze the data, descriptive and inferential statistics and the structural equation modeling were employed with SPSS and Lisrel software programs. The research, in terms of purpose, is practical and the method of data collection is survey. Research results suggest that the variables of consumer attitude toward luxurious products, quality of the service provided by fancy and luxurious restaurants, perception of brand and social effect affect the purchase intention, while the variables of store image (restaurant) and vanity bring about no impact on the purchase intention. In addition, the variable of vanity does not exert any moderating effect on the relation between perception of luxurious brand and purchase intention and between the social effect and purchase intention.

The purpose of this paper is to study the relationships among store image، customer satisfaction، behavioral intentions (BI) and short distance in shahrvand chain super market in Tehran. 300 questionnaires were distributed. Finally 290 questionnaires were collected and analyzed. Since the present study aimed to explore the relationship between store image، customers’ satisfaction، and customers’ behavioral intentions، and the proximity of shops to customers، and also to determine the influence of each factor، Shahrvand chain stores customers were randomly asked to comment on this issue. attitude to services and store ambience are positively associated with their positive store image. Besides، positive store image has a positive relationship with customers’ behavioral intentions and customers’ satisfaction. The relationship between short distance and customers’ satisfaction is significantly positive. Originality/value: Several studies have shown that، in general، store image is important to attract and retain customers. This paper depicts the specific influences of image specifically on customer satisfaction and behavioral intention. Factors related to image have been discussed as their attitudes which touch areas of organizational behavior that have been embedded in the model، contributing to the originality or the value of the study.

Today, the emergence of various types of retailing and Chain Stores, has brought up a very close competition in retailing industry. For that reason, struggling to increase the loyalty of the customer to Store, is the most important challenge of every retailer. On the other hand, past researches indicate that store image has a noticeable effect on store loyalty. Existing research which is a correlative sort of a descriptive-analytical research, aim to propose a model which explains the effect of SHahrvand chain stores customer’s store image on their loyalty to those stores. To achieve this goal, first, data was collected through questionnaire then exploratory factor analysis is used to extract the variables factors and confirmatory factor analysis is used to identify each construct validity. To examine the effect of store image on store loyalty, structural equation modeling (path analysis) is used. Findings suggest: Location, Atmosphere, Price/Promotion and Merchandise are store image dimensions. Further, results showed that store image has a positive and direct effect on store loyalty. Some perspective insights for managers are available at the end.

Building retailer equity increases revenue and profitability by insulating retailers from competitors. Store image is the basis of retailer equity, but extant literature offers little in sight in to the empirical research which takes store image dimensions as antecedents of retailer equity. This paper establishes a theoretical and empirical basis that shows the impact of selected store image dimensions on retailer equity. This article propose a conceptual frame work in which store image dimensions are related to three dimensions of retailer equity, i.e., retailer awareness, retailer associations, retailer perceived quality. These dimensions are then related to retailer loyalty. The empirical tests using a structural equation model support the research hypotheses. The results indicate the positive effect of convenience, perceived price, physical facilities, employee service and institutional factors on retailer equity.

In this study the relationship between selected marketing mix and the brand equity is tested. Selected marketing mix are, Price, Store image, Advertising Spending, Distribution intendity and Price promotions. These elements affect the brand equity through it’s dimentions, such as, Percieved quality, Brand loyalty and Brand Associations (or Awareness). The analysis of results done with Structural Equation Moldel (SEM). The results show that, Store image, Advertising Spending and Distribution intendity are possitively related to brand , so distributing the products in stores with positive effects, high spending of advertising and increasing the Distribution intendity, will be increased the brand equity.