جستجوی مقالات مرتبط با کلیدواژه « اثر واسطه ای » در نشریات گروه « مدیریت »

Given the importance of human resource productivity in the contemporary organizations movement and on the other hand increasingly weakness of conventional paradigm and need to attention to the concepts such as transformational leadership and spirituality at in order to provide the necessary conditions to increase human resources productivity with a different approach than before, The purpose of the present study is to study the relationship between transformational leadership and human resource productivity with considering the mediating role of spirituality in the workplace. So the employees of National Iranian Oil Products Distribution Company elected as statistical population and after selecting 195 people as statistical sample through simple random sampling, the data was gathered based on distribution of standard questioner. To analyze the data, the structural equation modeling approach was used. Hypotheses test results demonstrated that there is significant relationship between transformational leadership and human resource productivity and between transformational leadership and spirituality at work and between spirituality at work and human resource productivity. Also to the result of fourth hypothesis test demonstrated the full mediating role of spirituality at work in the relationship of transformational leadership and human resource productivity.

Nowadays, organizations, to gain competitive advantage and improve their performance, require more valuable human resources; Employees who do not withhold any effort in the direction of organizational success via doing voluntary behaviors. The concept of organizational citizenship behavior implies these behaviors and internal marketing is one of the factors that can lead to the appearance of employees’ organizational citizenship behaviors. Therefore, the objective of the present survey is to study the relationship between internal marketing and organizational citizenship behaviors by considering the role of organizational commitment. Employees of Isfahan Melli Bank constitute the statistical population and two-hundred ten (210) persons have been selected as statistical sample. Data in the field section was collected by distribution of standard questionnaires among the members of statistical sample and structural equations model was used to test research hypotheses. After factorial analysis of measurement models research hypotheses were tested. Results illustrate that all four hypotheses have been confirmed. Based on the results of the first to third hypotheses, significant effect of both the internal marketing on organizational citizenship behavior and commitment and organizational commitment on organizational citizenship behavior were confirmed. Also, according to the results of fourth hypothesis, the mediation effects of organizational commitment in the relationship between internal marketing and organizational behavior was confirmed.

To avoid customer churn it is important for organizations to analyze their customer's behaviors and needs. In this paper attitudes leading to customer churn in a mobile operator are investigated. Logistic Regression Analysis is applied to analyze profile data of 3150 registered users of a mobile operator in Iran. Results show that customer complaint number, the extent of service use, and demographic characteristics of users are the most important factors affecting customer churn. Moreover, results of hierarchical regression analysis show that customer status (active or inactive) plays a mediating role between customer churn and customer profile.