جستجوی مقالات مرتبط با کلیدواژه « طبیعت گردی » در نشریات گروه « مدیریت »

In the present study, recreational activities were identified in the Hara protected area, and then these activities were investigated according to a list of spatial indicators. Spatial distribution of recreational activities in the area demonstrated that due to the land and coastal-marine nature of the activities, as well as the topographical and climatic conditions of the area, most of these activities can be implemented in the coastal areas and coastal waters. According to the results, 12 recreational activities from 43 identified activities were selected by tourists, among these activities, "visiting the forest with a balloon" received the highest score, while "Sunbathing on the shore" received the lowest score. Also, among the 14 spatial indicators, "precipitation intensity" and "suitable time for tourism" have been investigated and analyzed in most recreational activities, while other indicators such as "maximum height above sea level" have been analyzed on a limited number.

Today, ecotourism, as one of the most unique and growing species of tourism, has become one of the most important economic sectors in this area, which if taken seriously, can play an important role in sustainable local development and earn money for many From developing countries. In this regard, the present study examines the impact of experience-based marketing strategies on the loyalty of ecotourists. This research is analytical-survey and its data is selected in a sample of 98 individuals of Ecotourists in several Ecotourism trips in Kurdistan Province using available sampling method. The required data were collected by distributed questionnaires, and in order to analyze the data, first, the reliability and validity of each of the model structures were examined. Finally, the hypotheses were analyzed using nonparametric test of phi and cramer v has taken. The results of the study showed that the Experience-based Marketing Strategics in ecotourism, namely, perceived service strategies for experience creativity, perceived price of services, perceived interactions of people involved in the provision of services, perceived physical attractiveness of services and perceived processes of service with loyalty of the ecotourist has a significant relationship. But there is not a meaningful relationship between the perceived service promotion Strategy and the ecotourist loyalty.

The purpose of this study was to investigate the effect of eco-tourism culture on conservation of Lar National Park. The research method was descriptive-survey and the data were collected by field survey. The statistical population of this study was all the researchers (ecotourists) of Lar National Park in 2017. Due to the limited statistical population (more than 100 thousand people), the statistical sample of the study was 384 tourists based on statistical tables (Krejci & Morgan) using an available sampling method. After distributing and collecting data and separating incomplete and confused questionnaires, statistical analysis was performed on 345 questionnaires. The data gathering tool was a researcher-made questionnaire which its face and content validity were confirmed by 11 professors of tourism and environmental sciences. The structural validity of the questionnaire was examined by exploratory and confirmatory factor analysis. The reliability of the questionnaire through Cronbach's alpha coefficient for the ecotourist culture’s questionnaire and national park protection’s questionnaire were obtained (α = 0.89) and (α = 0.90) respectively. For data analysis, descriptive statistics, mean, standard deviation, and inferential statistics of exploratory and confirmatory factor analysis were used and the research model was analyzed using SPSS and LISREL software. This project indicated that the variables of responsibility, social behavior, normalization, education, knowledge and awareness, and religious and traditional values are affecting environmental behaviors. As a general result, it can be said that culture is the determinant for tourist’s behavior in national parks and the environmental behavior of individuals in a community originated from this key factor.

In general the core of the tourism industry, and in particular ecotourism, is the creation of experience, and people will experience a journey through nature and engaging in a ecotourism process. In this research, the design a paradigm model of Experience-based Marketing Ecotourist in Kurdistan province has been investigated. For this Purpose, by interviewing ecotourists and experts in the field of ecotourism, their views have been collected and using the grounded theory, causal factors, contextual and intervening , the strategies and consequences of experience based marketing are categorized into six main categories, forty six sub categories, and One hundred and thirteen concepts. The results show that the Customer Experience-based Marketing in ecotourism of the main categories , causative (personal and social factors) , the pivotal phenomenon (dimensions of experience-based marketing) , contextual factors (the role of tourism service companies, local community and safety and security), Intervening factors (political, legal, economic, social, technological and environmental), strategies (product, price, promotion, place, people and employees, physical evidence, processes and programs, personalization and participation),and consequences for (ecotourists , tourism services companies and local community).

Regarding the importance of social impacts on tourism planning development and people’s social life, this research is to explore the impact of ecotourism on social relations and communication patterns of local habitant of Tabl village. Also the ecotourism tour guides who were in direct contact with the Eco-tourists were chosen as the target group. Data collection was done by the help of questionnaires and the result has been analyzed by using Network Analysis method, UCINET, Visone and Netdraw software, Betweenness Centrality, Eigenvector Centrality and Cut points. Analyzing the results of inter personal relationship network, revealed that familial ties was the main reason and afterward friends and trustworthy local individuals are other reasons of communication between people. The negative point about relationship network in Tabl village was that only one individual selected his colleagues as reliable person to consult with and the rest didn’t choose any of the colleagues. Finally, informing and educating the individuals who were selected as the cut points and have the higher centralities in the network were suggested in order to develop their relations and to change the existed network in to a united and integrated one.

Undoubtedly, any successful marketing strategy has roots in the correct market segmentation, and the tourism industry is not an exception. Although the ecotourism has become one of the major forms of the tourism industry; however, many properties of this important market has remained unknown in Iran. Given the gap between the current ecotourism market and the country’s potential,employment of correct strategies to develop ecotourism highly depends upon more understanding of the market segments. In this study, it was tried to understand the motivations of eco-tourists besides the segments in the issues of ecotourism to be identified. In this regard, adopting a two stage approach, the internal ecotourism market was segmented based on motivation, and the market properties were identified; then applicable proposals in the field of marketing, separated in clusters, were presented. Statistical population of the research comprises the internal eco-tourists visiting theAlamout region. Convenience sampling was used for choosing our respondents and a total of 246 valid questionnaires were analyzed. In the first stage, followed by cluster analysis based on motivation, three clusters were extracted: clusters of real eco-tourists, professionals and vacationers. Next, discriminant analysis was used to examine the inclination of individuals in the clusters towards eco-centric and anthropocentric dimensions. Overall, results of the discriminant analysis, with 95% of confidence, show that the membership of individuals in the cluster neither affects their inclinations towards the eco-centric nor anthropocentric dimensions. All the above statistical analyzes were performed using LISREL 8/72 and SPSS 19.

The study of the feasibility of rural tourism in different regions requires the accurate investigation in five common sections: 1. attractions 2. accessibility 3. infrastructural establishments and facilities 4. Hospitality and accommodation services 5. organizational and institutional factors, and also presenting the rural tourism to the demanding markets. The products can be appraised within the framework of various indexes and models which are all considered as the study of the feasibility of rural tourism; therefore, the current study intends to assess rural tourism in Esfidan region of North Khorasan and assess the potentiality of the presentation of the rural tourism to the markets. Based on the findings of the present article, the tourism potential of Esfidan is at an elementary level. Also, there are some paucities in different sections which should be removed especially in hospitality services. It must also be heededthat marketing would better be organized on the basis of natural attractions and ecotourism, since they can be helpful at regional, national and international levels.

Ecotourism is a sector of Tourism industry with a 30 percent annual growth. Considering the wide range of out-standing natural attractions in Iran, this country has been rated as one of the 5 leading countries for its natural attractiveness, as a result by further investment in local and international ecotourism, while redistribution of incomes throughout the country could be realized, a huge volume of foreign exchange revenues would be attracted by this country. This research investigates major factors which could affect on the interest of Tehran's people in Ecotourism in terms of two overall groups of variables, "destination based" and "intrinsic motivations". In this survey research a questionnaire was prepared and distributed among 500 sample people selected from the considered population (people of Tehran). Answers were analyzed by SPSS statistical software and major destination based and intrinsic motivational factors were identified as a result. Meanwhile the responder's preferences regarding the types of natural attractions, types of accommodation facilities and types of tourism information sources were assessed. The results showed that among destination based factors only the organized eco-tours availability was the.