جستجوی مقالات مرتبط با کلیدواژه « هم آفرینی » در نشریات گروه « مدیریت »

The purpose of this research is to investigate the value-creating factors in the professional relationship between the auditor and the employer in the auditing profession. The current research is quantitative in terms of purpose, application and execution method. The statistical population of the research includes 303 people, including financial experts, executive directors, auditors or legal inspectors, CEOs or members of the board of directors, university faculty members, and others, and they were selected through a targeted sampling method. Data collection is using a questionnaire. SPSS and PLS software were used for data analysis. The results showed that the strategies used in the negotiations between the auditor and the employer can have an effect on the rotation or retention of the auditor. Also, the effect of the merger of audit institutions on the relationship between the auditor and the employer has been positive, and of course, the monopoly of the audit market can affect the quality of the relationship between the audit institution and the employer. In other words, the monopoly of the audit market by large institutions can be a serious threat to other institutions. Also, the value of GOF equal to 0.200 was obtained, which indicates a good and moderate fit in the model.

The present analysis was done with the aim of presenting the integrated marketing mix model of Behran Oil Company with emphasis on the behavior of the industrial customer of IMM. This research is applied-developmental in terms of its purpose, and in terms of its nature and form of implementation, it is an exploratory study with a mixed approach. The statistical sample in the qualitative part of the research includes 15 senior managers of Behran Oil Company and in the quantitative part it includes 253 employees of this company. For data collection, a semi-structured interview was used in the qualitative part and a questionnaire including 24 dimensions and 75 questions was used in the quantitative part. In the qualitative part of the research, database theory has been used to identify the components of the industrial marketing mix model. In this way, six categories of factors were identified along with the relevant subcategories, which are: causal conditions (customer orientation, strengthening the CRM system, and developing strategies to promote the company's brand), contextual conditions (technology, global markets, and competitive environment), intervening conditions (state customers, perceived risk and customer characteristics),

This study was conducted with the aim of providing a value creation model of human resources in the National Gas Company of Iran. The research method was mixed (qualitative-quantitative). The target population of the research was the experts who were aware of the research topic, and according to the purposeful selection, 14 people were identified as the research sample. The data collection tools were in-depth interviews and researcher-made questionnaires, qualitative data to identify value-creating indicators of human resources with thematic analysis method based on the Brown and Clark model. Quantitative data was analyzed using Dimetal technique and Maxqda10 and Excel2016 software were used for this purpose. After analyzing the data, 94 primary concepts were categorized into 18 sub-themes and 9 main ones affecting the value creation of human resources. The results showed that the motivation index has the greatest impact on other indices, while the organizational development index has the lowest value, which is strongly influenced by other indices of the model. Also, attitude change index has the most interactions with other indices and is placed in the center of the model. According to the findings, strategic planning and attention to the motivation and communication network of the employees under the support management in Iran National Gas Company is very important in the direction of value creation of human resources and should be taken into the attention of the managers.

IntroductionThe fields of economic development based on digital economy are increasing in countries, through the use of Information and Communication technology and through the creation of knowledge-based companies. Knowledge-based companies in order to increase knowledge and wealth, economic development based on knowledge and the realization of scientific and economic goals in line with the expansion of invention and innovation and finally the commercialization of research and development results have been formed in the field of superior technologies with added value. Based on the digital economy, it is widely influential, therefore, examining the value roles of these companies is of particular importance. New concepts have been proposed in the economy with the title of "smart economy" and among the necessities of the new economy is a structural change from an industrial economy to an economy in which data, information, non-physical assets, services, communications and networks are among the characteristics. They are Words have been proposed for this new economy, such as: "knowledge-based economy", "borderless economy", "weightless economy" and "network economy". The smart economy is basically based on information, communication and innovation, and in which the combination of network technologies and new business models create completely new markets, industries, businesses and work processes that shape this economy. Smart economy emphasizes on results and achievements (life and business) and its result is evolution and fruitfulness in the field of economy and digital technology and it emphasizes more on information and communication technology as an industry and infrastructure of information and communication technology. The main features of the digital economy are based on knowledge and the use of information and communication technology (ICT)MethodologyThis research intends to specifically answer this question: "What factors and components play a role in the formation of value co-creation in knowledge-based companies in ICT region?" In order to establish the model of value co-creation in the companies under study, and in this way, fill the stated research gap and while presenting the model of co-creation in this field, expand the realm of value co-creation literature and the results of this study helps to create comprehensiveness and develop knowledge from a theoretical perspective. In order to achieve the goal of the research, more than 230 researches and studies were extracted from the qualitative method (using a systematic literature review) and among them 64 articles and studies were analyzed in depth.Results and DiscussionIn this research, the identification of factors affecting value co-creation in knowledge-based companies in the field of Information and Communication technology (ICT). In the general classification, all these factors can be divided into five main categories, stakeholders and actors of the ecosystem of knowledge-based companies, main factors affecting value co-creation, background factors affecting value co-creation, and factors interfering in co-creation. Due to the fact that the process and what are the effective factors and components in value co-creation are not clear and its achievements and results are not presented in a consistent format and framework, it is indicative of its serious lack in the discussion of value co-creation literature and there is a research gap that focuses on the formation of value. It is obvious that it should be paid for all the stakeholders in the knowledge-based companies of the ICT field, therefore, the researcher was encouraged to do so by presenting the value co-creation framework and by considering all the elements and components of the value co-creation between the organizational stakeholders, by creating study fields, observation gaps and cover the gap between existing studies. Therefore, the main goal of this research is to provide a framework for Value co-creation, to create and develop strategic capabilities in knowledge-based companies in the field of information and communication technology (ICT) in the relevant business ecosystem, so that they can use their organizational assets to Valuable resources and capabilities, in order to present to the market and customers, and cause the survival and development of companies.ConclusionValue Co-creation as one of the basic theories in the scope of strategic management and innovation management, therefore, the main goal of this research is to identify the effective factors and provide a framework for Value co-creation (joint creation of value), for the creation and development of strategic capabilities in knowledge-based companies. It is in the field of information and communication technology (ICT) and it is trying to help the survival and development of organizations by identifying the main stakeholders and actors of the business ecosystem in this field and by creating a value network. The value and results and consequences of co-creation of value, which each of them includes the number of these 5 categories, 17 subcategories and 72 codes and in fact, they represent the factors that play a role in the formation of value co-creation in knowledge-based companies in the field of ICT, and their multiplicity indicates that it is not enough to just consider a few general factors (like many articles that had such a view). It can be indicative of the formation of value co-creation in the field of study, because we are dealing with a mysterious phenomenon affected by various factors. In addition, the dimensions of this time complication become more apparent when we know that there are effects and influences between these factors that lead and lag behind each other.

Investment attraction is considered one of the most important economic variables in most countries of the world, so that most of the countries' economic goals can be achieved with initiatives in this field. The aim of the current research is to provide a model of value creation with the approach of attracting and developing investment in free zones according to the conditions of Iran. In the present study, experts were interviewed in free zones using the researcher-made in-depth interview tool. Interviews were analyzed with Max Kyuda qualitative data analysis software and three-stage open, central and selective coding. The research findings include causal conditions (national factors, globalization of free zones, infrastructural and technical, depth of knowledge, culture building, quality of statistics and information), intervening conditions (political and economic factors, instability of management in free zones, competitiveness and legal system) and finally background conditions (environmental conditions in terms of territorial development of free zones, potentials of free zones, scientific potentials, geopolitical situation, scientific potentials, economic, political and international situation). The analyzes show that "achieving value creation, and value creation with the approach of investment attraction and development" is the central category and the most important value creation strategy in free zones, support for the organization of free zones, revision of laws and free zones, improvement of foreign relations, the development of the knowledge-based economy and the strengthening of competitiveness. Finally, in order to validate the designed model, the content value of each index in measuring the proposed concepts was analyzed by structural equation modeling.

This study was undertaken to explore the relationship between organizational social capital and organizational cohesion, with co-creation serving as a mediating variable among the academic faculty members at Birjand University.

Design/ methodology/ approach: 

A descriptive-correlational research design was employed. The sample comprised 186 faculty members from Birjand University over the academic years 2010-2019. Data collection instruments included Tahirpour's co-creation questionnaire (2021), Fandio et al.'s organizational social capital questionnaire (2015), and Captain's organizational cohesion questionnaire (2005). Confirmatory factor analysis was utilized to ascertain the construct validity of these questionnaires, yielding reliability coefficients (Cronbach's alpha) of 0.97, 0.93, and 0.93, respectively. Data analysis was conducted using variance analysis, regression analysis, and structural equation modeling.

The analysis revealed that social capital significantly predicts co-creation (standard coefficient = 0.74) and organizational cohesion (standard coefficient = 0.57). Furthermore, co-creation was found to be a significant predictor of organizational cohesion (standard coefficient = 0.74). The results affirmed a positive and significant relationship between organizational social capital and cohesion, with co-creation acting as a significant mediator. Additionally, structural equation modeling confirmed the adequacy of the research model's fit.

Limitations & Consequences: 

The study faced limitations related to sampling and measurement errors, the costly nature of data collection, faculty members' reluctance to participate, concerns over confidentiality, the scope of the higher education system, and a scarcity of necessary research resources.

Practical Consequences: 

Enhancing organizational social capital could facilitate social cohesion and foster co-creation by strengthening trust-based relationships.Innovation or value of the Article: This study is distinct within the national context as it specifically investigates these variables among university academic staff, marking the inaugural application and translation of the organizational social capital questionnaire in this domain.

 "The high speed of changes and fluctuations in the business environment poses significant challenges for individuals and organizations. Complexity in organizations and environmental fluctuations has been rapidly increasing due to factors such as heightened competition, globalization, technological advancements, and human resource issues. Addressing these challenges requires harnessing the power of the mind and empowering individuals. Rastacoaching, a form of business facilitation, promotes creative thinking and business development by connecting less experienced individuals with more experienced mentors who guide them through a formal or informal coaching process. A development-applied research study on Rastacoaching has been conducted in Iran to explore effective strategies for managing complexity and rapid changes in the business environment."

The statistical population of the research in the qualitative part includes 20 business coaches (with international coaching certification from the Federation (ICF)), and in the quantitative part it includes business coaching activists who are both informally/independently and officially in statistics Published by the Ministry of Industry, Mines and Trade, there were 307 official business coaches and 87 informal coaches who provide coaching services in scientific and research cities, and a sample of  200 people was randomly selected.

The data collection tool was a semi-structured interview in the qualitative part and a researcher-made questionnaire in the quantitative part, which was compiled using the literature and research background and findings from the interview, and its validity and reliability were checked using experts' opinions and was approved. The results of the research included the identification of 35 codes, which were distributed quantitatively among the community in the form of a questionnaire, and the results indicate that the variables of value creation, promotion of coaching culture, targeted advertising along with the improvement of the level of general skills have significant direct and indirect effects on development. are coaching and the variables of strengthening the mutual benefits of coach and coach, interaction and uniformity of science and experience in the coaching market, positive mindset along with commitment to learning have an indirect effect on the development of coaching.

 Considering that scientific coaching is emerging and has attracted a lot of attention during the past decades, and its purpose is to increase the professional and personal capacities of people. As one of the most applied sciences, it can play a role and the need to investigate it is inevitable.

The present study sought to identify elements and to present a model Internal Marketing with Entrepreneurial Orientation approach to the development of Start-up business economics of Iran’s by using the mixed research method.The research population in the qualitative section was experts and the population in the quantitative section was managers,experts,and knowledgeable people in the field of Internal Marketing and Start-up businesses.The Grounded Theory was used for qualitative data analysis and descriptive statistics,confirmatory statistical analysis, and structural equations were used for the quantitative analysis.In the qualitative section,the data from the in-depth semi-structured interview and the Grounded Theory and were coded in the three stages of open, axial and selective coding,the paradigmatic model Internal Marketing with Entrepreneurial Orientation approach to the development of Start-up business economics was presented,The findings of the qualitative part indicated that Development of entrepreneurial activities,Competitive Advantage and Promote innovation as executive consequences of internal marketing of Start-up business economics Iran’s was raised.Finally,in the quantitative section,the results of the coefficient model of the effect of the change factors on the outcomes showed the confirmation of the relationships.The results of the goodness of fit index showed a value of 0.665 indicating a strong fit and utility of the model

Iran Khodro Industrial Group is the largest car manufacturer in the Middle East and customer satisfaction is of great importance for this group; for this purpose, this group seeks to plan and establish an approach to improve the experience of its customers. Therefore, the purpose of this research is to implement the approach of co-creation with the customer in Iran Khodro Industrial Group to improve the customer experience. In this practical research with a qualitative approach, the method of reviewing library and archival documents, observation and interview has been used in order to collect information. Also, the main research strategy is action research, which has been repeated twice with the aim of consolidating the learning from research. The statistical population of the research is experts and managers related to the customer field in Iran Khodro Industrial Group, and judgmental sampling method has been considered for sampling. Regarding the findings of the research, it can be said; Designing and establishing a value cocreation approach encourages customers to provide timely and effective feedback to suppliers' actions, so that by promoting organizational agility, accelerating the identification and timely response to problems and related issues, the overall performance Improve the company. Based on the research findings, it can be concluded that the implementation of the joint creation approach with customers will be effective in improving the customer experience.

Today, global statistics show the fact that 80% of start-up companies fail in a short period of time, which is one of the main reasons for the lack of success and the challenge of start-ups around the weakness of the start-up branding strategy because start-ups do not have accurate branding knowledge. Therefore, to reduce the risk of failure of start-up companies, marketers need a phenomenon called co-creation branding. Therefore, the purpose of this research is to identify the effective factors on co-creation branding in startups. For this purpose, the Meta-synthesis method has been used. In this research, 196 authentic scientific texts in English were identified and extracted between 2007-2022 and 41 research titles were used. To analyze the research literature, a systematic review (Meta-synthesis) method was used. After studying and extracting the text, the key codes were extracted and clustered with Max QDI software and arranged in the form of concepts and components. Finally, the effective factors on co-creation branding in startups were extracted and classified into 4 categories, 8 concepts and 33 distinct codes. These categories are: environmental factors (financial factors, social factors), strategic brand management factors (brand value, brand creation), marketing factors (promotional activities, customer-related factors), individual entrepreneur factors (personal characteristics of the entrepreneur, entrepreneur skill). .

The aim of the current research is to design a model of a heterogeneous co-creating ecosystem in the tourism industry from the perspective of experts, managers and employees, customers and tourism agencies, which is based on the data theory of the Strauss and Corbin Foundation. Using the purposeful sampling method, semi-structured interviews were conducted with three groups of experienced experts including 21 managers and employees of Shiraz hotels, 15 customers and 15 managers of tourism agencies. The data was extracted and analyzed in three stages of coding (open, central and selective). The result obtained was 29 general categories, which in the form of a paradigm model include causal factors (customers' co-creation, suppliers' co-creation, managers' co-creation, employees' co-creation), contextual factors (customers' personality traits, employees' characteristics, technological advances) hotel, characteristics of managers and industry characteristics), intervening factors (obstacles related to the hotel, barriers related to the industry and national barriers), strategic factors (improving communication mechanisms with ecosystem actors, improving communication mechanisms between ecosystem actors together , increasing the satisfaction of ecosystem players, clarifying the processes of providing services to customers) and consequences (consequences for the hotel, consequences for customers, consequences for employees and consequences for the society). The operationalization process of the homogeneous heterogeneous ecosystem model and the relationships between categories and their dimensions are depicted by this model.

The water and electricity equipment company is active in the field of infrastructure related to production and technical inspection, equipment of water supply networks, dams and power plants, which is currently planning and establishing an approach to improve customer experience. to be The purpose of the current research is to improve the customer experience through the design and implementation of the co-creation approach with the customer in this company.

This research is practical and a qualitative approach is used to collect information, library and archival document review methods, observation and interviews are used. The main research strategy is action research, which has been repeated twice in the current research process with the aim of consolidating the learning from the research. The statistical population of the research was experts and managers related to the customer field in the company. Judgmental sampling method has been used for sampling.

The planning and implementation of the value co-creation approach encourages customers to provide timely and effective feedback to suppliers' actions, so that by promoting organizational agility, they can speed up the identification and timely response to problems and Related issues will ultimately improve the performance of the entire company.

Considering the importance of the issue, the implementation of the joint creation approach with customers has been investigated and implemented in order to improve customer experience management.

 The purpose of this study was to determine the relationship between Sustainable leadership Skills and Co-creation with mediating role of Cognition-based trust in the perspective of faculty members of Birjand University.

Design/Methodology/Approach:

 The research method was descriptive - correlation. The statistical population of the study consisted of all faculty members of Birjand university at 2019-2020, which were selected by a simple random sampling method of 230 persons. In order to measure the Sustainable leadership Skills variable, a Researcher - Made Questionnaire with reliability of 93% , For measuring Co-creation Taherpour questionnaire with reliability of 95% and Cognition-based trust of the Yang & Mossholder  questionnaire was used with reliability of 80%. Content validity of the questionnaires was confirmed by experts and construct validity was confirmed by confirmatory factor analysis. the Reliability coefficient of the Questionnaires was investigated using Cronbach's Alpha coefficient.

 Comparison of direct standard coefficients with indirect standard coefficients showed that Cognition-based trust plays a mediator role. According to the standard coefficient of 0/47 at the smaller error level than 0.01, Sustainable leadership Skills were the antecedents of Co-creation and also with a standard coefficient of 0.60 of Cognition-based trust. The Standardcoefficient of Cognition-based trust and Co-creation was also 0/24 and meaningful. Regarding to the proposed model, the relationships were studied and the model was fitted.

Limitations & Consequences:

 Not using qualitative methods in data collection such as interviews, the effects of the sample size and error rate, the prevalence of data collection, the lack of data collection, lack of studies and lack of cooperation of experts of higher education were among the limitation of this study

Practical Consequences: 

With the usage of sustainable leadership skills, we can guarantee the relationship between stakeholder’s Cognition-based trust and organization structure and enhance co-creation and knowledge and Skills sharing.

Innovation or value of the Article: 

In this study, for the first time, Sustainable Leadership Skill’s, variables have been investigated and a special measure is designed and fabricated. for the first time, the number of variables have been studied in one place among faculty members of the university.

In today's world, where technology is growing at a very fast pace and along with the emergence of innovation, the insurance industry is not exempt from this trend and is keeping pace with the world's technologies. Therefore, in the current research the antecedents and consequences of value creation in the insurance service industry with a focus on blockchain "technology (a hybrid research approach) was studied.

From the point of view of methodology, this research is an applied research and it is combined with a descriptive-exploratory approach. In the qualitative phase, the statistical population of the research, in the section of research texts, has been extracted from among the scientific articles related to the subject in the period of 2015 to 2022 through advanced search on the Google website and also Science Direct articles. Then, to conduct a semi-structured interview, experts were selected from 6 private insurance companies, including Asia Insurance, Dana, Pasargad, Kowsar, Parsian and Saman, as well as from 2 governmental insurance companies (Iran Insurance and Central Insurance). The statistical sample in the qualitative part with a targeted (judgmental) approach reached the limit of 14 person, and on the other hand, the statistical community in the quantitative part of the research, a total of 130 managers who are familiar with the insurance technologies from the 8 mentioned companies, were covered. The obtained statistical sample was 96 people based on stratified random sampling method with proportional assignment. In the qualitative part, the data collection method was field and library (interview method and reading texts) and the data collection tools included interview guide or interview card and questionnaire were selected. In the quantitative stage of the method of collecting field data and collection tools, the researcher made a questionnaire with 82 questions, that validity has been confirmed through confirmatory factor analysis and reliability through Cronbach's alpha. Qualitative data analysis was done using the foundation data analysis method while using MAXQDA 18 software and quantitative data analysis was done using confirmatory factor analysis method in SMART PLS software. Also, by using DIMATEL's approach, the effectiveness, influence and interactivity of the factors of the main categories were investigated in relation to each other (2 factors from each category and 12 factors in total).

In total, 495 codes were extracted from 57 articles and 153 codes from 14 interviews in the form of 32 main categories and 57 subcategories. Quantitative findings indicated the confirmation of all assumptions of the proposed model. The results of DIMATEL's analysis also showed that the most interactivity was related to intelligent communication, the least interactivity was related to digital transformational leadership, the highest effectiveness was related to the variable of robotic automation of processes, and the highest effectiveness was related to risk management and insurance losses

The overall results showed that the development of value creation strategies through smart marketing channels and new technologies leads to competitive advantage and digital transformation in the insurance industry and the development of infrastructure and digital value creation space in the insurance industry through the channel of this technology is extremely vital and sensitive.

Insurance industry is one of the most important competitive areas of the country. This makes it inevitable to direct the organizational structure and resources of insurance organizations towards value creation in order to use attractive opportunities in the most favorable way in order to attract customers' support. Therefore, the current research has focused on designing a value creation model in the insurance service industry with a focus on blockchain technology..

The current research is exploratory in terms of its purpose and applied research in terms of the type of use, in which the qualitative method and grounded theory are used. The statistical population in the theoretical background section included scientific articles related to the topic on Google and Science Direct during the years 2015 to 2022, and in the semi-structured interview section included public and private insurance experts. The research experts were selected from six top private insurance companies including Asia, Dana, Pasargad and Kausar, Parsian and Saman(based on the Central Insurance report) and two government insurance companies(Iran and Central Insurance) using a targeted sampling method. In this research, the field and library method and the survey and interview tools were used to collect data.

The data were analyzed in three stages of open, central and selective coding. Max QDA 18 software was used for data analysis. A total of 678 codes(from 57 articles and 14 interviews) were extracted in the form of 32 main categories and 57 subcategories.

The implementation of the value creation process in the insurance industry from the platform of blockchain technology will lead to a more coherent management of insurance risk and losses, Automatic implementation of insurance processes and finally a long-term relationship with customers.

The aim of the present research is to investigate the role the factors exerting impacts on consumers’ ethical perceptions and sustainable value creation in the selection of zero waste products. This research is applied in terms of purpose and descriptive-survey in terms of data collection method. The statistical population of the study consists of all sales representatives of Asapak detergent products and the statistical sample includes 388 people. The sampling method in this research is cluster sampling. A standard questionnaire was used to collect data. The validity of the instrument was confirmed by factor analysis and the reliability of the instrument was checked and confirmed by Cronbach's alpha method. In order to analyze the data, the method of structural equation modeling, conducted by LISREL software version 8, was used. The results indicate the positive effect of variables (economic rationality, pessimism, moral standard) on sustainable value creation considering the role of the mediating variable of relationship quality. The results also show the negative effect of moral cognitive effort on sustainable value creation considering the role of the mediating variable of relationship quality. Finally, the results indicate the positive effect of relationship quality on sustainable value creation.

The The current research was carried out with the aim of identifying the components and model of innovation and value creation in defense policies to promote participation. In terms of design and in terms of data collection, it is descriptive (survey) and in terms of purpose, it is applied and developmental, and in terms of method, it is quantitative and qualitative and has been done using fuzzy Delphi method.The statistical population of this research is the commanders, managers and experts of the Islamic Republic of Iran Army, and by using the snowball sampling method, 16 people (6 academic experts and 10 commanders) were selected from people with experience and opinions in the field of defense policies. The tools of data collection in the qualitative part were library studies and semi-structured interviews, and in the quantitative part, a researcher-made questionnaire.Further, by categorizing and categorizing the final criteria, the number of 46 components and 5 dimensions was obtained. In the final step, by implementing the fuzzy Delphi technique in 2 rounds, the criteria were screened and validated,Substantiative: so that in the first round, 6 criteria were removed, and in the second round, no criteria were removed, which was a sign of the end of the Delphi rounds.Therefore, the findings of the research showed that the model of innovation and value creation in defense policies based on the promotion of employee participation has 40 components and 5 dimensions.

Social co-innovation is a new approach that seeks to solve society's problems and provide public services through the cooperation and participation of citizens. To implement social co-innovation in the public sector, it is necessary to identify appropriate tools and mechanisms. The current research was formed with the aim of identifying the tools and mechanisms of implementing social co-innovation in the public sector. The present research method is a qualitative method of systematic literature review. In the systematic review of literature, 111 scientific works were first identified and after various stages of review and refinement of sources, 49 scientific works were selected and extracted by thematic combination method, basic concepts and categories. By analyzing the findings, 58 social co-innovation tools were identified and classified into four types of organizational tools, legal tools, economic tools, and information tools (soft and smart). By examining different tools, it was found that in order to realize social co-innovation, the set of tools should be used according to the conditions and requirements of the policy-making system and the public sector administrative system, and avoid the use of authoritarian and bureaucratic tools that are not compatible with social co-innovation, and focus on intermediate organizational tools. be managed by the private sector and business