جستجوی مقالات مرتبط با کلیدواژه « Active Engagement » در نشریات گروه « مدیریت »

In recent years there has been increasing interest among marketing Academy that interpersonal communication theories and their application in consumer psychology works are used in their research and check them out. The present study investigated the effect of self-esteem, self-expression and product hedonism on brand love and jealousy brand and the consequences of it. This study is an applied research with descriptive analytical methodology. This research was carried out among Apple's mobile customers in the Ghaemshahr city. According to the sampling formula for unlimited community, the sample size of 384 was obtained. A questionnaire was used to collect data in this study. Data were analyzed by softwares SPSS and LISREL. The results showed that the self-esteem has a positive and significant impact on brand jealousy, product hedonism and self-expression have a positive and significant impact on brand love. As well as brand love on brand jealousy, purchase intention and impulse buying has a positive and significant impact. Finally, brand jealousy also has a positive and significant impact on purchase intention.

With the entry of spirituality in the research of organizations and management, a considerable improvement has occurred. For a long time, spirituality excluded from surveying, but increasing research showed that it related to and integrated a lot of results in individual, organizational and society levels. Recent studies in the realm of spirituality and spiritual leadership, only paid attention to spiritual leader and spiritual workplace, and ignored the roles of followers in leadership equation.
This paper, with a developmental approach, and after using expert's opinions, aims to identify the traits and behaviors of spiritual followers and explore the roles of them in the leadership effectiveness. After analyzing data, using adaptive neural fuzzy inference systems, the results show that follower's virtue, critical thinking, active engagement, self-awareness and altruism have a significance role in exploring leadership effectiveness and the roles of follower's maturity and self-esteem, in leadership effectiveness, are not significant.