جستجوی مقالات مرتبط با کلیدواژه « Ease of Use » در نشریات گروه « مدیریت »

Health tourism has become a big industry in the last decade, and following the increase in health tourism, the decision-making process of consumers and the factors affecting the marketing of health tourism have become very important for researchers.The aim of the present study is to present a comprehensive model of the components affecting health tourism. In this research, an attempt was made to analyze and investigate the factors affecting health tourism marketing in Tehran. The present study is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of this research includes people who have referred to Tehran medical centers for treatment. In order to determine the sample size, due to the lack of statistical population, Cochran's formula was used for the unlimited population and the sample size was estimated at 384 people. The validity of the research tool was calculated using the confirmatory factor analysis model and its reliability was calculated using Cronbach's alpha. Data analysis was done using SPSS and Lisrel software with descriptive statistics and structural equation modeling. The findings showed that the quality of services had a significant impact on health tourism marketing in Tehran. In addition, the findings indicated a positive and significant effect of price on health tourism marketing in Tehran. The findings of the research showed that easy access has a significant and positive effect on the marketing of health tourism in Tehran, and credibility and trust also have a significant and positive effect on the marketing of health tourism in Tehran. Finally, the findings of the research indicated the positive and significant impact of regulations and legal framework on health tourism marketing in Tehran

This research examines the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude. The research is descriptive and survey in terms of practical purpose and in terms of how to collect information. Research data has been collected through five-choice Likert questions included in the research questionnaire. In this research, in order to analyze the data obtained from the questionnaire, according to the statistical needs, SPSS.V24 statistical software and pls.V3 structural equation software were used in the form of descriptive and inferential statistics in the form of linear and multiple regression. The research population includes the number of solar household electricity customers in Yazd, which is 730 people. In order to calculate the required sample size for the research using Cochran's formula, 384 people have been obtained at a confidence level of 5%. The study sample was collected by available methods. The results of the research showed that the variables of the research results show that the variable of perceived usefulness on the intention to use solar household electricity with the mediating role of the attitude of the customers (0.203), ease of use on the intention to use Household solar electricity customers with the mediating role of customers' attitudes (0.228), enjoyment of the customers' intention to use household solar electricity with the mediating role of customers' attitudes (0.114), trust in the customers' intention to use household solar electricity with the mediating role of customers' attitudes (0.117) Social influence on customers' intention to use household solar electricity with the mediating role of customers' attitude (0.303), customers' attitude on customers' intention to use household solar electricity (0.190), perceived usefulness on customers' intention to use household solar electricity (0.136), ease of use On customers' intention to use household solar electricity (0.107), enjoyment on customers' intention to use household solar electricity (0.271), trust on customers' intention to use household solar electricity (0.364), social influence on customers' intention to use (0.132) Household solar electricity has a significant impact.

The aim of the research is to the effect of electronic satisfaction and trust on the intention to repurchase online by mediating the ease of use and moderating the online experience of customers in the digital store. In terms of purpose, the research method is practical; and based on the method of data collection, it is descriptive of causal type. The statistical population of the research is the customers of the digital goods store, which according to Cochran's formula for the unknown population size, the sample number was 384 people. The data was collected through a standard questionnaire and then analyzed by structural equation modeling method and using smart pls 3 software. The findings show that electronic trust and satisfaction variables had a significant effect on ease of use, and electronic trust and satisfaction and ease of use had a significant effect on online repurchase intention. Also, electronic trust and satisfaction have a significant effect on the intention to repurchase online with the mediating role of ease of use, which was confirmed by the Sobel test with a z-value of 2.374 for electronic satisfaction and 2.805 for electronic trust. Online customer experience moderates the relationship between customer satisfaction and online repurchase intention, and online experience moderates the relationship between online trust and online repurchase intention.

Today, online shopping has grown tremendously, and technological advancements have made shopping experiences significantly more efficient, transparent, and easy; and customers have become more aware of the value of online shopping with the growth and availability of e-commerce platforms worldwide, more price transparency, and faster delivery time (Delgosha & Hajiheydari, 2020). Increasing competition in the market has forced businesses to create stronger relationships with their customers, which has a positive effect on their repurchase decisions (Antwi, 2021).
Repurchase intention is a situation in which consumers decide to buy products or services from the same company for the second time (Naghdi, 2021). To maintain a market presence, customer needs must be accurately understood; which helps the market to improve customer trust by improving service quality, and increase customer satisfaction and encourage the desire to buy (Putri et al, 2023). A study is needed to understand how e-commerce creates trust and satisfaction in its consumers. The main issue of the current research is whether electronic satisfaction and trust affect online repurchase intention through the mediation of ease of use and moderation of the online experience of customers.

Theoretical Framework:

Nabila et al., (2023) showed in a study that ease of use and trust have a positive and significant effect on the intention to repurchase online. Also, customer trust has a positive and significant effect on electronic satisfaction.
Abdulmaleki & et al, (2023), shows that satisfaction and enjoyable electronic experience play a mediating role in the relationship between electronic service quality and purchase intention.
Wijaya & Nurcaya (2017) argue that satisfaction is a consumer feeling in which customers feel the best that a company offers. The effect of satisfaction certainly leads to repurchase intention for certain companies or products.

Due to the use of a new approach, the current research is considered applicable, which was carried out using a causal survey-descriptive method. The statistical population of the Digikala store customer research, which was obtained to determine the number of samples according to Cochran's formula for the size of the unknown population, was 384 numbers of people. It has been analyzed by SPSS and SMART PLS3 software. To collect and measure data, a 20-item questionnaire with a five-point Likert scale was used as follows:The questionnaire of Ginting et al., (2023) with 5 items in the repurchase part, the questionnaire of Barbu et al., (2021) with 3 items for ease of use of, the questionnaire of Nabila et al., (2023) with 4 items for electronic trust, the questionnaire of Barbu et al., (2021) with 5 items for customer experience, and the questionnaire of Ginting et al., (2023) with 3 items in the electronic satisfaction section were used. Also, its validity has been confirmed by professors and experts, and its reliability by Cronbach's alpha coefficient.

First hypothesis: there is a significant relationship between electronic trust and ease of use.
It was observed that the T-statistic between the two variables is equal to 7.608, since this value is higher than the borderline value of 1.96, it can be concluded that with at least 95% confidence, electronic trust has a significant effect on ease of use.
Second hypothesis: there is a significant relationship between electric trust and online repurchase intention.
It was observed that the t-statistic between two variables is equal to 2.043, and since this value is higher than the borderline value of 1.96, it can be concluded that with at least 95% confidence, electronic trust has a significant effect on the intention to buy online.
Third hypothesis: There is a significant relationship between electronic satisfaction and ease of use.
The t-statistic values between the two variables are equal to 3.566, and since this value is higher than the borderline value of 1.96, it can be concluded that with at least 95% confidence, electronic satisfaction has a significant effect on the ease of use.
Fourth hypothesis: There is a significant relationship between electronic satisfaction and online repurchase intention. Also, the t-statistic between the two variables was observed as 5.994 and since this value is higher than the borderline value of 1.96, it can be concluded that with at least 95% confidence, the hypothesis of electronic satisfaction has a significant effect on online purchase intention.
Fifth hypothesis: There is a significant relationship between ease of use and repurchase intention.
The t-statistic between the two variables is equal to 3.001. And since this value is greater than the borderline value of 1.96, it can be concluded that with at least 95% confidence, ease of use positively and significantly affects the intention to buy online.
Sixth hypothesis: there is a significant relationship between electronic trust in online purchase intention and the mediating role of ease of use.
The T-statistic between the two variables was found to be 2.842, and since this value is higher than the borderline value of 1.96, it can be concluded that with at least 95% confidence, electronic trust has a positive and significant effect on the intention to buy online with the mediating role of ease of use.
Seventh hypothesis: There is a significant relationship between electronic satisfaction on online purchase intention and the mediating role of ease of use.
Also, the t-statistic between the two variables was observed as 2.152, and since this value is higher than the borderline value of 1.96, it can be concluded that with at least 95% confidence, electronic satisfaction has an effect on on-line purchase intention with the mediating role of ease of use, and ease of use can be a mediator for on-line purchase intention, which indicates the customers' satisfaction.
Hypothesis 8: Online customer experience moderates the relationship between e-trust and on-line repurchase intention.
The t-statistic between the two variables is equal to 2.002, and since this value is higher than the borderline value of 1.96, it can be concluded that with at least 95% confidence, online customer experience moderates the relationship between customer trust and online repurchase intention.
Hypothesis 9: Online customer experience moderates the relationship between e-satisfaction and online repurchase intention.
The value of the t-statistic between the two variables is equal to 2.666, and is higher than the borderline value of 1.96, as a result, with at least 95% confidence, online customer experience moderates the relationship between customer satisfaction and online repurchase intention.

The results of the first hypothesis are consistent with the researches of Wilson et al, (2021) and Anifa (2022). Therefore, increasing the trust of customers makes it possible for them to pay less attention to the problems related to the purchase with a mental set and practical plan suitable for a successful trading experience, which increases the ease of use.The results of the second hypothesis are in line with the researches of Puti et al, (2023) and Ikhsan & Lestari (2021). If the managers of the marketing department can promote trust in electronic environments among their customers during the purchase process and try to create transparency about the process of carrying out activities in the store, they can believe that the purchase process be repeated The results of the third hypothesis show that the higher the level of consumer satisfaction, the easier the use of the products. Consumers provide a good evaluation of service and product performance for the satisfaction they feel from purchasing a product or service.
The results of the fourth phase are consistent with the researches of Ginting et al, (2023) and Anifa (2022). Marketing stimuli that look different in augmented reality can give a distinct impression to consumers, creating a sense of satisfaction in the shopping experience and encouraging repeat purchases. The results of the fifth hypothesis are consistent with the researches of Nabila et al, (2023) and Anifa (2022). Ease of use can make customers repurchase existing products because of ease of use. The results of the sixth hypothesis are in line with the researches of Wilson (2019) and Subagio et al, (2018). It shows that the user's perceived ease of trial feature of the virtual product can mediate the repurchase intention relationship that is used with trust.
The results of the seventh hypothesis are in line with the research of Nabila et al, (2023) and Diyanti, Syarifa Yulindar (2021).
The results of the eighth hypothesis are in line with Miao et al., (2022). Internet stores should take a creative approach to meet the needs of customers and increase customer trust by creating appropriate platforms.
The results in the ninth hypothesis were in line with the research Miao et al, (2022). The more positive experiences received from the product from a store, the more satisfied the customer will be with the store, and as a result, he will consider the positive experience as a suitable frame in his mind, and the more likely he is to repeat the purchase of the products.

E-insurance is a new approach based on information technology, which its implementation can have a significant impact on the performance of insurance organizations. The purpose of this study was to investigate the factors affecting the implementation of e-insurance and its impact on competitive advantage and profitability at the customer (B2C) level. First, by reviewing the research literature, various factors affecting the implementation and implementation of electronic insurance at the customer level have been investigated. The data collection tool was a researcher-made questionnaire. The statistical population of this study was the employees of selected insurance companies, which was determined 320 individuals by the method of structural equations, and SPSS and PLS statistical software were used to analyze the data. Based on the results of the research hypotheses, the impact of all factors considered at the customer level like data quality, ease of use, perceived value, e-security and reliability on electronic insurance was confirmed. Electronic insurance implementation also has a positive and significant effect on competitive advantage and profitability. Based on the findings, the final model for the successful implementation of electronic insurance in the insurance industry, provides a valuable perspective for researchers and insurance companies on implementation e-insurance and its benefit.

It is often observed that our country's researchers, in the absence of valid and reliable internal scales, use foreign-made questionnaires as a measurement tool in studies. Therefore, the purpose of this study was to construct a valid and reliable instrument that can be used to measure the attitude of sport organization employees regarding the importance and role of information technology (IT) acceptance today in performing their work at the office or at home. The precision used in constructing this instrument makes it probable to be used by our country’s researchers and makes it unnecessary to use foreign instruments. In the process of constructing this instrument, a qualitative research method has been used to examine the attitude of experts regarding the preparation of preliminary questions and a quantitative method has been used to collect and statistically analyze the data. First, based on the review of literature, the initial questionnaire including 27 items was constructed to measure the factors measuring acceptance of information technology, and the formal and content validity of these questions were judged by experts. Then, during a quantitative study, a sample of 150 people from the statistical population answered the questions of the preliminary questionnaire to calculate the internal reliability.  Then, in exploratory factor analysis, in which data were rotated in an orthogonal manner, the dimensions of IT acceptance were extracted and the final questionnaire including 11 items was made. After confirmatory factor analysis, the final questionnaire was distributed among a sample of 365 employees. The results of exploratory and confirmatory factor analysis showed that the constructed tool has sufficient reliability and validity to measure employees' attitudes toward the acceptance of information technology. Therefore, this instrument can be used by users who are interested in studying the importance of acceptance and providing the necessary infrastructure and training for the efficient use of information technology by employees.

Existence of appropriate business environment and need assessment of factors affecting it to improve national production process and creating new economic capacities is undeniable. The purpose of this study is measuring and ranking the easiness of efficiency of business in upward middle-income countries over a four-year period (2017-2020). For this purpose, 63 middle-income countries were evaluated with fuzzy dynamic multi-objective data envelopment analysis techniques in 10 areas of starting a business, obtaining construction license, cost of energy(electricity), registered property, obtaining credit, protecting minority Investors, paying taxes, cross-border trade, enforcing contracts and bankruptcy. The results showed that there is great potential for increasing efficiency and productivity in all inputs, the success of doing business in different countries is largely influenced by factors such as starting a business, cross-border trading, receiving electricity and supporting minority investors. Guatemala has been ranked one as the best performance in ease of businesses in 2019 and 2020, according to research findings while Iceland's has the worst rankings in 2018 and 2019, and Iran ranked 51st, following an improving trend in 2020 with 29 steps down

Nowadays, attracting skilled and talented workforce has become a challenge for many organizations. Identifying and promoting the factors affecting organizational attractiveness to attract talented human resources has a competitive value. The purpose of the present applied research was to determine the effect of dependent and independent information sources on job seekers' perception of organizational attractiveness and recruitment of skilled labor. The research method in this research is descriptive-correlational. The statistical population of this study consisted of students of public, Payame Noor and Azad universities of Zanjan and the sample size of the study was determined by Cochran's formula to be 240 people. The data collection tool was a standard questionnaire that for localization, its validity was again confirmed using content validity and convergent validity and its reliability was confirmed using combined reliability and Cronbach's alpha equal to 0.870. Descriptive findings were extracted using SPSS24 software and the conceptual model of the research and its quantitative data were processed by structural equation modeling using SmartPLS2.6 software. Findings showed that perceived usefulness, ease of use, informational social influence and normative social influence have a significant effect on the perception of organizational attractiveness.

The inclusive growth of information and communication technology has had a significant impact on the banking industry. Providing banking services to customers through mobile phones is one of the latest technologies. Evidence suggests that using mobile-bank among the customers of banks is expanding. The purpose of the present research is to provide a model for assessing the impact of attitude, personality, perceived risk, ease of use, and brand image on the frequency of using mobile-bank. The statistical population of this research includes all clients of different branches of Melli State Bank in Isfahan, who are using the Mobile Bank software. Of the customers, those who were available were selected for statistical sample (230 people). Finally, 199 questionnaires were completed and collected. The research instrument was a multi-part questionnaire, and available sampling was also used. The validity of the questionnaire was confirmed by factor analysis, and its reliability was confirmed using Cronbach's alpha (0.837). The analysis of the research data was done using structural equation modeling with the help of AMOS software. The results show that ease of use and perceived risk affect the attitude of users. Also, the results indicate that there is a significant relationship between attitude and frequency of using mobile-bank. Also, the results indicate that the impact of the variable personality characteristics on the attitude, brand image, and perceived risk on the frequency of using mobile banking is inadequate

The aim of this study was to identify factors affecting the development of electronic banking at National Bank branches in Ilam So better keep pace with the demands of the customers.The method used in this research is qualitative method.The population of the research management and banking experts have estimated that 12 people were selected using a sampling method Hdfmndtdad. The questionnaire (open ended) and variables affecting e-banking and conceptual model are derived using the Delphi technique and include: Ease of use,Beuseful,Customerconfidence,Attitude And Subjective norms. The results showed that Ease of use,Be useful,Customer confidence, Attitude And Subjective norms The growth of e-banking subsidiaries of the National Bank of Ilam province have an impact on customers.

The increasing growth of information and communication technologies, to put forward states the opportunity to fundamental changes in its structure, to improve areas for providing better services to citizens .Effectiveness of Information and Communication Technology from the fact that today these technologies, has the power to eliminate the time and place distance and therefore multiply the efficiency of government. To achieve the potential benefits of e-government consideration of its acceptance by the employees is necessary.
In this paper, the impact of e-government attitude toward the use of factors of trust, ease and usefulness of e-government in the State Tax Organization investigated. The study population for all operational staff State Tax Organization in the process of identifying, defining and collection of taxes across the country are working and the sample included an unprecedented number of 465 people was randomly selected. Data analysis using confirmatory factor analysis and structural equation modeling was conducted.
The results show that the variables of trust; ease and profitable use of e-government through the impact on the tax affairs staff to use e-government attitude has a positive effect and is statistically significant.
Also confirmed the direct effect of trust and ease use of e-government; the reception of e-government by the staff.

Medical tourism is quite new. This type of tourism is associated with medical intervention and expected results of such a fundamental and long-term trips. Medical tourism is a global industry with a wide range of stakeholders, including brokers, health care providers, insurance and developer website. In this paper, the factors affecting the choice of Mashhad metropolis from a medical tourist treatment is considered. The methodology of this study, in terms of purpose is applied, in terms of functional is descriptive-analytic and data collection and analysis of information, as well as a library and a descriptive statistics (mean, standard deviation) and inferential statistics (factor analysis and one sample T-test) there have been. The population of the investigation, including tourists in the city of Mashhad, according to estimates in 2014 is 13,000. The sample of sample number 80, respectively. Based on data from surveys of medical tourists, the factors influencing the selection of Mashhad for treatment, the highest impact factor of 16.9 percent statistic to ease access to the city of Mashhad and the quality of health care provided in hospitals and health centers with value 16.3 percent and 10.9 percent allocated ultimately to stay fit statistic. Also based on one sample T-test showed a significant difference between the mean and median of 3 in Mashhad comments from the perspective of tourists that show a significant impact of these factors on the selection of this city for treatment. Thus, according to the findings of ease of access, quality of care and appropriate facilities in Mashhad most effective choice for the treatment of medical tourists in the city have, thus, the research hypothesis is confirmed. According to the results, solutions including construction companies, medical tourism services, information about medical tourism through mass media (TV, satellite, Internet, etc.), preparation of various programs, addressing issues related to medical tourism, satellite propaganda in order to identify the potential of medical tourism, create Web sites for patient access to information related to medical tourism, coordination between agencies responsible for the medical tourism and etc. have been proposed.

The thesis's abstract (includes, precise goals, methods of performance and gained conclusions): This inquiry has been paid on identification of the effective factors on adoption of electronic government services from the point of citizen's view with a survey on the government counter offices in the city of Tehran. The model of research in this inquiry examines the pattern of relation between independent variables (perception of usefulness, perception from ease of use, perception of quality of services, computer self-efficacy and accessibility) middle variables(Attitude, subjective norms and perceived behavioral control, and dependent variable (intention to use). Statistical population includes Citizens who apply for services to government counter offices. A random sample of 352 citizens have participated in research and completed the questionnaire. Perceived behavioral control, attitude and mental norms toward electronic government services has a positive effect on intention to use it. Computer self-efficacy represents the meaningful relationship with perceived behavioral control. An overall conclusion suggest that electronic government policymakers should provide direct access of citizens to these services via one stop portals with broadband internet access, meanwhile, improving the quality of services in government counter offices as well.

This study has been conducted to evaluate the factors affecting the adoption of electronic banking. Regarding the aim, this study is an applied research and regarding data collection is descriptive –survey research.The population of the study is those customers of Saderat Bank who have an account in this bank and have usedelectronic banking services. Research model with a sample of 280 customers using cluster sampling method was evaluated. Data analysis was done by descriptive and inferential statistics using the SPSS software. The results of research show that usefulness factors, knowledge of the benefits, ease of use, security, and quality of the Internet connection are affective on the adoption of effective electronic banking.

Nowadays development of information technology has caused online shopping continues to gain more acceptance by travelers that make airlines be care about factors affecting online ticket purchasing. Therefore، in this paper is an attempt to analyze intention to online airline ticket purchasing model according to trust، subjective norms، perceived risk، satisfaction and ease of use. The statistical population includes departure passengers of Mashhad international airport in domestic flights of September 2013 and sample size calculated for 215 passengers. Data collected by questionnaire that has appropriate validity and reliability. In addition، it is use structural equation model (SEM) and Lisrel8. 8 Software to analyze hypothesis. The results show higher satisfaction and trust leads to more intention to online airline ticket purchasing. Moreover، perceived risk and ease of use have indirect effect on intention to online purchasing by trust and satisfaction and it is not support significant relationship between subjective norms and intention to online airline ticket purchasing.

Along with advancement of information and communication technologies, globalization and competition, organizations feel that they need to utilize modern ethnologies, even though they are expensive and difficult to use. However, human factors are important elements in the process of ICT acceptance which demand more attention of officials in this field. This paper investigates the effect of intra-organizational factors on the acceptance of modern technologies in police organization. Even though police don’t have tendency toward utilizing technologies, but they have to use it in order to implementation their mission and objects. The research method is documentary and field study. Data analyzed via descriptive and deductive statistical techniques. The target population consists of 213 students of Police University between the years of 2008 to 2010 which from among them, 136 subjects were chosen as samples. The result showed that factors such as personal understanding of ICT, organizational support, organizational problems, ease of application and its extend, and users contribution, are effective on police organization. The extend of the application is most important variable.