جستجوی مقالات مرتبط با کلیدواژه « Excitement » در نشریات گروه « مدیریت »

The main purpose of the current research is to investigate the role of excitement on women's shopping experience by examining the motivation of shopping with a companion. This research was done with a qualitative approach and phenomenological method. The research sample was made up of 18 visitors to Arg, Palladium, and Cyrus shopping malls, who were selected by the purposeful snowball sampling method. The data was collected using in-depth interviews and using the interview guide. All interviews were recorded and implemented. In the analysis stage, main and secondary themes were extracted through the process of continuous data comparison and open, central, and selective coding. Data analysis was done using "Max QDA" software. In order to check the validity of the method of obtaining information from homogeneous people, and to check the reliability of the coders' agreement, which is shown by the Kappa coefficient, it was used. From the interviews conducted on the role of the purchase companion, seven basic themes: social interaction, pleasant experiences, advantages of reference groups, risk reduction, informational advantages, creating conflict, and confrontation; And from the interviews conducted in the field of purchase motivation, two basic themes: pleasure-seeking purchase motivation and faith-based purchase motivation; And from the interviews conducted in the field of perceived excitement, two basic themes: positively perceived excitement and negatively perceived excitement, and finally, from the interviews conducted in the field of satisfaction with the shopping experience, four basic themes: pleasurable experience, flow experience, experience Social and learning experience has been extracted.

For success in retail marketing, it is important and necessary to study in the field of purchase with companion and purchase motivation as drivers of perceived excitement and perceived experience. Because knowing the demographics and personality traits of customers provides useful information to understand customer needs and buying habits, so that appropriate policies can be provided to better meet customer needs and desires. Therefore, the main goal of the current research is to investigate the role of excitement on women's shopping experience by examining the motivation to buy with a partner. This research is applied in terms of purpose, descriptive-survey in terms of data collection, correlational in terms of execution and with causal approach. The statistical population of this research is made up of female customers of Koroosh, Arg and Palladium shopping centers, out of 460 distributed questionnaires, 430 healthy questionnaires were collected from the customers. In this research, non-random (non-probability) quota sampling method was used to reach the members of the society. Questionnaire was also used as a data collection tool, and after data collection, data analysis was done with the help of "S. P. S. S." And "Imus" was done. Finally, the analysis of the data showed that the purchase companion has an effect on the excitement (positive and negative) and the customer's shopping experience,

Purpose- Consumers are living in a symbolic environment and by creating linkages between symbols and self, express themselves .Therefore seek to acquisition brands which somehow represents their real or ideal character . This research aimed to investigate concepts of Enneagram, Individual romanticism, excitement, brand associations, self-expressive associated with each other and finally associated with brand love. Design/methodology/approach-In this study, a mix approach and taxonomy development plan is used. This research which is done in ( 2016,2017) and in two samples contain 50 and 137 subjects, in the first phase with qualitative approach, an intensity sample who have deep attachment to a brand were selected and in-depth interviews were conducted with them. In the second phase the questionnaire questions were answered on the basis of quantitative studies. In this phase, questionnaires were tested in a larger sample and with structural equation modeling techniques and PLS software. Findings- Results revealed that all the nine personality of the enneagram significant impact on self-expressive, individual romanticism and brand associations.
But except helper and individualist personality none of the other characters Enneagram, had no significant effect on the individual romanticism. The dimension of the brand personality excitement and individual romanticism had no effect on brand associations and self- expressive. Originality/value-This research has a mix approach and by doing in-depth interviews has tried to discover hidden layer of consumer behavior and entering brand associations, demonstrate better perspective of emotional relationships.

Impulse buying is an important aspect of consumer behavior and a vital concept in the market. Immediately after an increasein the consumer s income and purchasing power, impulse buying increase and becomes a dominate phenomenon in consumerbehavior.The purpose of this study is estimating the effects of individual factors including (excitement and self-esteem) and newproducts knowledge on impulse buying behavior. During this research also it is analyzed the effects of two variables (wordof-mouth and social norms) on new products knowledge. The present research has been studied on shopping center, thedesign is scaled-descriptive and sampling is simple random.Regarding to this, 307 questionnaires was collected and used from structural equation models for statistical analysis andexamine the hypothesis. Finally, result shows that excitement and self-esteem had not any effect on impulse buying behavior.But knowledge had direct effect on impulse buying intention. The word-of-mouth had also direct effect on new productsknowledge, but social norms had not any effect on new products knowledge.