جستجوی مقالات مرتبط با کلیدواژه « National Media » در نشریات گروه « مدیریت »

Advertising is an almost complex topic that has been continuously investigated from different angles. Successful advertising is based on principles such as advertising psychology and knowing the target market. In making a television commercial, special attention should be paid to various aspects of advertising in terms of psychology, sociology, and artistic and literary aspects of advertising, and television advertising should be done in the form of a broad advertising campaign to influence the audience. In this regard, persuasion seems to be the primary goal of any kind of communication, including human or media. To make television commercials a lot of money is spent and at the end the final result is measured by influencing some audiences’ feedback when this process reaches the highest level, it is said that persuasion is made. For a medium to have a deep impact on its audience, it must acquire lyrical techniques. Once the audience is convinced, their attitude and perspective usually changes and they imitate the lifestyle and behavior of the person who convinced them. Therefore, the central issue in this research is outlining the persuasion strategy of advertisements in the national media. That is, how to design or present the domestic product advertising strategy in the national media, relying on the most important persuasive features.

The research was conducted with a qualitative approach and in the method of grounded theory with 17 experts in the field of media, an in-depth and open interview. In the next three steps, coding, re-selection and selection of data, analysis and continuous comparison between them were done and finally, the desired pattern was extracted in the framework of a paradigm model.

The findings showed that to convince commercial advertisements with the approach of spreading national production, it is necessary to pay attention to the causal situations firs. The first category of the causal position was called aid to the domestic economy, which refers to things like promotion of domestic production, promotion of employment and non-dependence on foreign production. The second category was geographical requirements. As Iran is seeking to reduce reliance on oil and imports and promote production and exports, relying on the income of the single-product economy and crude oil export hampers achieving such goals. Active and dynamic economic development requires a strategic and principled program, based on popularizing the economy by giving more opportunities to private sector activists and eliminating obstacles and problems in this part. In such a way that the private sector is the engine and the main driver of economic and industrial growth by using its capital and the use and participation of non-governmental funds, the maximum use of human resources and the use of competent management, besides fulfilling its duties in the economic and industrial growth of the country, is able to achieve the development goals of the government. Therefore, the realization of these goals requires a national consensus and efficient organization. The present study is focused on the Islamic Republic of Iran Broadcasting as a media organization.

In this study, the paradigmatic framework of persuasion of commercial advertisements was prepared by the national production diffusion approach (a case study in the national media). The research framework including 10 main categories was presented, the main focus of which is persuading the national media regarding the dissemination of national production. This framework of causal conditions includes four categories of help to the domestic economy, geographical requirements, as well as national and organizational consensus. In addition, three strategies were chosen to achieve the goal of the research, which included economic efficiency, management strategies, and security.

The purpose of the present research was to investigate the role of cultural functions of the national media on the strengthening of the family institution. The present statistical population includes the families of 2-13 regions of Tehran province, which are assumed to be unlimited. For the purpose of sampling in this research, due to the unlimited size of the statistical population, 384 people were selected as the sample size at the error level of 0.5 with Cochran's formula. In this research, a questionnaire was used in order to collect the data needed to assess and measure the investigated variables. Its validity was confirmed by experts' opinions and reliability by Cronbach's alpha. t-tests and multiple regression were used to check the assumptions. The results showed that there is a significant relationship between the promotion of customs, the promotion of social values and norms, the promotion of personal and social communication, and the promotion of insights, opinions and ideologies in the society with the strengthening of the family institution.The results showed that there is a significant relationship between the promotion of customs, the promotion of social values and norms, the promotion of personal and social communication, and the promotion of insights, opinions and ideologies in the society with the strengthening of the family institution. The results showed that there is a significant relationship between the promotion of customs, the promotion of social values and norms, the promotion of personal and social communication, and the promotion of insights, opinions and ideologies in the society with the strengthening of the family institution.

In today's world, many countries in the world, which are facing limited foreign exchange resources, have placed the income from tourism as one of the important sources of foreign exchange earnings. It is obvious that tourism sectors can be considered as a source of income if they have valuable tourism potentials and resources. This research was applied in terms of purpose and descriptive-survey in terms of method and correlational nature. Religious tourism experts (organization managers, leaders of pilgrimage tours, hotel managers) form in Mashhad. And due to the uncertainty of the statistical society, the sampling method used in this research is non-probability. The method of data collection in this research is the standardized questionnaire of Lourdes (2005) to measure the variable of e-government services, Farahani et al. The obtained data were analyzed by descriptive statistics methods (mean, frequency percentage) using SPSS version 19 software and inferential statistics (structural equation method) using PLS software. The results showed that IRIB programs (national media), social media platforms such as Instagram and Telegram and electronic government services (government to government, government to employees, government to citizens, government to business, government to tourism organizations and government to tourists) has a significant positive role in the development of religious tourism.

The present article aims to achieve the key components in achieving the rule of Islamic medicine through the media with a qualitative method and interview technique among 20 Islamic medicine experts and media studies experts with theoretical saturation. The theoretical basis of the research has been interpreted based on the ideas of planting theory, social learning and highlighting and magic bullets.Data analysis was performed in three stages of open, axial and selective coding. The research findings show that the key components in several categories are: media content, professional and economic independence of the media, audience needs assessment, interest groups and psychological tactics, each of which is related to each other and can lead to domination. Be a style of treatment, ie Islamic medicine. In general, the view of experts on the performance of the national media in the field of Islamic medicine, the national media needs to pay more attention to the content, the dominance of incorrect media style policies in the media and balance in disseminating content based on Islamic treatment culture and modern medicine.

Resistance economics is an economic paradigm that provides growth and prosperity for a nation, even under pressure and sanctions. As we look at the leader of the revolution over the last few years, we find that, in his view, the grand policies of the Islamic Republic, including the implementation of the resistance economy, can only be realized by turning them into discourse. Discourse, as a pervasive epistemic system, is created in a context in an interactive space and is concerned with changing the thinking and behavior of the audience. The purpose of this study is to identify the elements of the Resilience Economics Strategic Discourse Modeling Model with National Media Agencies. This research is conducted through exploratory studies using qualitative content analysis method and through interviewing 21 economics, management and policy experts. The country has achieved the required credibility by obtaining and supplementing expert opinions. The findings of the study represent a three-step pattern, respectively: pre-discourse, main discourse, and post-discourse, each of which consists of components through which action, The success of resistive economy discourse is enhanced by national media action in the country.

The purpose of the present study was to present and implement a model to evaluate the performance of television networks and rank them based on criteria extracted from various studies and opinions of audiovisuals.Research Method The research is descriptive-analytical and its nature is applied.In this research, the theoretical framework of research was first collected through gathering information through library and electronic resources and articles.Then, in order to select audiovisual TV networks, based on the expert opinions and review of previous research, the proposed dimensions and criteria were identified.Then, pairwise comparisons of dimensions and criteria were carried out with the help of 20 expert media experts using FAHP method.Their evaluation is based on their experiences and studies.After paired comparisons, weights for each dimension and criterion were obtained.Then, prioritizing the networks using a combination of FAHP and FTOPSIS methods.The results show that three-, one-, and two-dimensional networks had the best performance, respectively, on the basis of the set of evaluation criteria.Since the performance strengths and weaknesses of SIMA networks in the implementation of the model are also extracted in terms of performance, the results of the research can be the basis for planning and prioritizing goals to improve the performance of television networks.

Radio and television media, which are a combination of technology and culture, are doubling when it comes to decision-making and policy-making. The cultural aspect of the media is full of virtual affairs and verbal connotations, and is influenced by organizational structures in the policy-making process. In contrast, the technical part of the media has dominated culture in the age of information explosion and has shifted cultural policy toward technological structure. . In this context, some media thinkers warn about the sacrifice of art at the foot of technology and express concern about the deterioration of human relations with the universe and the real world during the power period of virtual media. The nature of this research is "developmental-applied" considering the nature of the problem and the characteristics of its goals and questions and the need to be within the framework of theory and modeling. For this research, the foundation's data method with selected content analysis approach has been used. For data collection, in-depth interviews and focused groups, and for data analysis, coding method, which is considered as a kind of content analysis in the foundation's data method. Is. Finally, considering the important technological developments in national media and recognizing the features of content and structure through conversation with selected experts, a multifaceted model was designed for cultural policy of national media that while identifying the characteristics and components of Iranian-Islamic culture, has it.