جستجوی مقالات مرتبط با کلیدواژه « media » در نشریات گروه « مدیریت »

The necessity of water for survival is not hidden to anyone, but there is still no clear and systematic way to think about the value of water. The connection between poverty and lack of water is quite clear, so that poverty is prevalent mainly in water-scarce areas and can lead to conflicts; Social and economic development is completely tied to water, and the fact is that Iran is clearly facing a water crisis.This article seeks to harness the capacity of the media in general and new forms of water-related journalism in particular to promote citizens' water literacy. Accordingly, the present study was conducted in an interpretive paradigm based on qualitative methodology and using the data theory method of the Strauss and Corbin Systematic Approach Foundation, through theoretical sampling with experts in the fields of water, media, social sciences and communications, 31 in-depth interviews. The main phenomenon of this research was considered to be the promotion of water literacy. By analyzing the data, causal conditions (31 concepts), Underlying factors (cultural conditions, political and social conditions, media diversity, geographical conditions, economic conditions), intervening factors (role of professional journalists, independence of journalists, politicization of the press, ambiguous future of Iranian journalism) and strategies (media interaction, industry interaction, educational institutions, academia and media, press pathology, social capital promotion, audience sociology, confidence building, gatekeeper democracy, technological convergence and journalism, contiguous content, establishment of newspaper association Water writers, agile media interaction, and the creation of water journalism in schools, educational institutions, and universities) obtained in three coding steps.

Beauty issues are very important for women, especially teenage girls. The influence of personality traits and social-environmental factors in this process is undeniable. Therefore, this study attempts to investigate the attitude of female students towards beauty products based on the theory of reasoned action and by moderating media and peer variables. This study is applied in terms of purpose and correlation cross-sectional in terms of data collection. The statistical population of this study were female undergraduate students of administrative sciences studying at the universities are located in Shiraz and Qom cities. The time period of this study was the second semester of the academic year 2022-2023. Structural equation modeling and the analysis of variance by rank have been used to test the research hypotheses. According to the research findings, variables of media, peers, attitude and subjective norms have a positive and significant effect on the intention to buy beauty products by female students. Also, the media variable has a moderating effect on the relationship between attitude and purchase intention, and the peer variable has a moderating effect on the relationship between subjective norms and purchase intention. Based on the Kruskal-Wallis test, the main variables of the study (purchase intention, attitude and subjective norms) are not significantly different among different age groups. Finally, the findings of this study also provide marketers and retailers within the beauty product sector with an advantage when designing marketing strategies to target young female consumers, as they will have more information regarding the factors influencing these consumers’ purchase intention towards beauty products.

To measure the effectiveness of an advertising campaign, three parameters of mixed media used in the campaign, the impact of the campaign on the purchase intention of customers and the impact of the campaign on the special value of the brand are considered. Each of these parameters includes several metrics, and ranking and knowing the position of each of these metrics can help us manage advertising campaigns better.

The purpose of the research is applied, and in terms of data collection, it is descriptive-survey. For the descriptive part, the method of library study and review of sources and scientific articles was used, and for the survey part, a questionnaire was designed and distributed to a selected sample of the researched community. The research started by conducting library studies and based on the identified components and measures, a questionnaire with 37 questions based on the Likert scale was compiled and randomly distributed among 384 customers of Saman Bank. The data extracted from the questionnaires were analyzed with Spss and Lisrel software and using the factor analysis technique and structural equation modeling.

The findings of the research show that social networks have the highest rank and social responsibilities have the lowest rank among the desired media of Saman Bank customers.

The results of the research show that customers' purchase intention and special brand value are two important and effective parameters in the selection and classification process of media in advertising campaigns.

Mass media with their specific and determining functions, have found a special place in society.By emphasizing media literacy and media education, the mass media can play an effective role in consolidating governance, building people's trust in governance, and increasing the parameters of sustainable security objectively and subjectively in society. Mass media have many different functions.The purpose of this study is to investigate the tactics of mass media education and awareness on the sustainable security of the Islamic Republic of Iran.

The research method in this research is applied in terms of purpose and survey in terms of descriptive method. The statistical population of this research includes 100 media experts from one of the security organizations.In this study, in order to be more convincing and generalizable research results and findings, the sample size was selected as a whole.

The data of this study, which was based on 14 indicators, were prepared through a researcher-made questionnaire and provided to experts and elites.Findings and results showed that the propositions: educational needs assessment; Use of perceptual and comprehension methods in education and awareness; The effect of message precedence and delay; Creating and promoting motivation and interest in the audience; Also, diversity in the repetition of media education and awareness are considered as the most important tactics of mass media education and awareness on the sustainable security of the Islamic Republic of Iran.

 The feeling of security is one of the basic conditions of travel and tourism, and in today's unstable and competitive world, it is considered as a competitive advantage for choosing a destination in the tourism industry. For this purpose, this research has identified and analyzed the factors affecting tourists' sense of security in the Rey city.

The study is applied and descriptive-analytical, and it is conducted as a survey. The sample size is 384 persons, and the statistical population of visitors who visited the city of Rey in 1397. A questionnaire created by the researcher was used to collect data and information. Multivariate approaches in SPSS statistical software were used to analyze the data.

Environmental factors such as the shrine's environment and space, as well as the surrounding urban environment; social factors such as police presence and performance, as well as media performance and role; and individual factors such as gender and social class all have an impact on a person's sense of security.
Results and

The results suggest that tourists in Rey city have a very high sense of security in the surroundings and inside the shrine and a moderate sense of security in the urban districts surrounding the shrine. Men and women had nearly identical feelings of safety. Tourists gave the police a high rating and the media a low rating. The strength and ability of public media and social networks should be used to increase awareness and develop a culture among the host community and visitors to generate a sense of security among tourists while paying essential and appropriate attention to the environment around the shrine.

Novel technologies and social changes have transformed the media and their influences on different aspects of society. Although the role and effect of the media on public policies have been focused on by previous researchers, few studies have identified this role in relation to other policy actors and the role of emerging and technological trends. The public policy arena, as one of these societal aspects, has been revolutionized by novel media changes, so the interaction between public policy actors in the new circumstances should be scrutinized. The present paper deals with the issue of media's function regarding the relations among the public, policy-makers, and politicians. Extracting the required from the interviews, the research has applied the grounded theory method to deliberate the issue. The paper concludes with a theoretical development of its model and presents policy recommendations. The contribution of this research is to provide a theory respecting the actor’s relations and consider new technological changes in media

The relationship between the media and the government is one of the topics discussed among media and communication people. In the past years, there have been differences of opinion between the executive branch and the Broadcasting Organization, which has led to disruptions in the allocation of funds to the Broadcasting Organization. In this research, qualitative research methodology and thematic analysis were used for data analysis and semi-structured in-depth interview method to collect field information and examine the attitude of the studied community, and the relationship between Ali Asgari's presidency in the Broadcasting Organization and the 12th government (Mr. Rouhani) was investigated. The findings of the research show that the type of relationship between the organization and the government is an interactive relationship with caution on the part of the Broadcasting Organization, and the factors of the disagreement between the Broadcasting and Broadcasting Organization during the presidency of Ali Asgari with the twelfth government were extracted mostly related to the extreme expectations and extravagance of the government, political differences between the government and the organization.

Each country has a different model of media governance based on its political structure. In the early days of radio and television, these media were typically controlled by the state due to high production and distribution costs. Private actors were limited to a few capitalists in each country. However, media technological convergence has changed the landscape, allowing new and small players to enter the industry at a low cost. Even strict regulations have become ineffective against user-oriented content production sites such as YouTube. Therefore, studying different countries' media governance models and experiences, regardless of their press systems, can help in developing new models for other countries.
This research employed a comparative research approach. Data collection was conducted using the documentary method. Based on a media governance framework, this study examined the inclusive audiovisual governance models of three countries: Russia in Eurasia, Turkey in the Middle East, and South Korea in East Asia. These countries were selected due to their development efforts in the field of media, especially audiovisual media. The main components of this framework were the governance mode, institutions, geographic level of policymaking, stakeholders, regulatory mechanisms, and policymaking results. This framework is advantageous as it considers the country's political system and governance within the framework.
The findings indicate that most countries traditionally employed a top-down governance model in this field but have recently started shifting towards participatory governance models. The economic system plays a crucial role in the media governance model, and considering the costs involved in the media industry and the decrease in government control, the market has assumed a key role. It is important to note that just as the political system can threaten media pluralism, the market can also undermine it. Governments have recognized the convergence of media and have established formal regulatory institutions to ensure effective governance in this context. The political power of countries, both internally and externally, influences the role of the government in media governance. Countries like Russia, with significant internal and external political power, minimize the likelihood of transnational interventions in media governance. However, governments like Turkey, which seek membership in organizations like the European Union, must adhere to transnational regulations. Nevertheless, it should be acknowledged that in today's global society, the absence of transnational interventions is no longer feasible. Additionally, the analysis of these countries reveals that governments are hesitant to delegate media regulation authority to their federal sub-communities, considering it a matter of national jurisdiction.
The comparative study highlights the importance of considering the regional level and a centralized regulatory system in the framework for media governance and audiovisual governance differences. Furthermore, the stakeholders of the governance framework should include the market, users, and social and cultural systems. Based on the experiences of other countries, regulatory convergence is beneficial for Iran, and a shift towards co-regulation and self-regulation is recommended.

This study aims to design a model of crisis management improvement with emphasis on the role of social media among the personnel of the armed forces. In this qualitative (based on thematic analysis method) research, 17 people were selected from among both academic and practical experts in the field of media and crisis management. According to the findings, directing public opinion; monitoring the environment; education; informing and creating public solidarity are the five main functions of social media in crisis management. Findings reveal that social media can play a significant role in the country's crisis management; therefore, it is recommended to the officials of the Armed Forces to predict the crisis in time, prevent it and prepare to deal with it based on the presented model.

Media, especially virtual social networks, has had a significant impact on various aspects of societies and organizations. In this framework, the aim of the current research is to identify the dimensions, components and indicators of media use in the crime discovery process.

This research is of an applied type in terms of its purpose, and according to the purpose of the article, the qualitative content analysis approach was used. The participants of this research are experts of the police force and university professors of Amin law enforcement sciences and experts in the field of communication and media, who were selected through targeted sampling. The method of data collection is semi-structured interviews and document study. The interviews continued until theoretical saturation was reached, after interviewing 18 pppppp, ppppppppppp pppppppppp ppp pppppppp. ppppppp pppppppp method and Atlas.ti software were used to code the texts and interviews.

According to the findings of the research, the use of media in the crime detection process includes 5 general categories, 14 subcategories and 96 concepts; that the general category of communication includes the subcategory of users' communication interactions and organizational interactions; The general category of information includes the subcategory of information transmission, information analysis, information collection and absorption, and information documentation; The general category of persuasion includes the components of clarity and understanding of the message, and honesty and strength in the message; The general category educational includes the subcategory of public education and media production; And the general category of structural includes the subcategory of human, technical, legal and environmental structure.

The purpose of this research was to identify the relationship between media diplomacy and dimensions of the tourism industry from the viewpoints of experts and media proprietors.

To achieve the mentioned purpose, this research was conducted through quantitative approach using statistical regression tests. The statistical population included official experts and media proprietors. The sample size consisted of 250 individuals, and the sampling method was non-probability and purposive.

Based on the results, six indicators of the tourism industry including foreign investment, health tourism content creation, urban symbols branding, soft power, feeling of security and urban identity have been counted. The results of data analysis show that most dimensions of the media diplomacy influence the tourism industry.

Originality: 

This research develops the existing literature in the field of tourism by presenting a media diplomacy evaluation model based on the indicators of the tourism industry and helps to identify the characteristics of media diplomacy effectiveness.

Implications:

 Rrecommendations of the current research include the preparation of tourism re-education texts on the bases of media indicators, the establishment of a tourism university and related fields such as tourism journalism, and the development of tourism knowledge of tourism officials and planners based on media approaches.

The purpose of this research is to investigate the role of media management on organizational innovation and overcoming social crises. This research is applied in terms of purpose and descriptive-correlation in terms of method. In this research, the statistical population includes Rasht's education and training employees, and the sample size is estimated to be 92 people using the Karjesi-Morgan table. In order to collect data in this research, a researcher-made questionnaire on a 5-point Likert scale was used. The validity of the questionnaire has been confirmed by professors and experts, and its reliability has been found to be above 0.7 for all variables by measuring Cronbach's alpha coefficient. In order to analyze the data, descriptive statistical methods and inferential statistical tests have been used. The results of the present research indicate that media management and its components (planning, organizing, directing and controlling) have a positive and significant relationship with organizational innovation and overcoming social crises.

One of the strategic ways of great powers throughout history to create a gap between the government and the people of other societies has been casting doubt. The efforts of the enemies for more than 4 decades to implement the strategy of showing the ineffectiveness of the Islamic Republic system, along with the existence of some management inefficiencies, have led to the suspicion of the ineffectiveness of the Islamic Republic system. In contrast to these efforts and actions of the enemies, trying to explain the great achievements of the Islamic Republic of Iran and promoting public belief in this field is considered a strategic issue for our country. It becomes public opinion. In this regard, mass media are one of the most important components of explaining, informing and deepening the public's belief in the efficiency of the system. Therefore, the aim of this research is to identify and present media mechanisms to explain the efficiency of the system of the Islamic Revolutionary Republic of Iran and its credibility components. This research is in the field of qualitative research and the interview method has been used.

Attention to creativity is always the concern of managers as it affects the performance of employees in the organization. The influence of social media has made it possible for users to communicate with others regardless of time and place, thus blurring the line between their work and life. On the other hand, excessive use of smartphones and social media has significant negative consequences for employee well-being and productivity. For example, exhaustion, absenteeism, distraction, and information overload, stress, reduced attention and concentration, and weakened decision-making ability can be seen as consequences of excessive use of social media. Paying attention to the phenomenon of using social media is very important for organizations. Past studies have identified various positive and negative aspects in this case. It has been emphasized in some articles, employees and managers should understand the dark side of this phenomenon and employees are suggested to adjust their behavior to avoid negative performance consequences. And also one of the positive aspects of using social media is that it can positively affect the relationships and performance of employees, and the rational and planned use of social media can even improve the creativity and performance of employees. Therefore, more research in this field is necessary to clarify these positive and negative aspects. In previous research studies, the impact of social media on motivation, well-being, stress, etc. has been explored, but there is not much research to investigate the effect of social media on creativity and job performance. The purpose of this research is to study and investigate the effect of using social media in the workplace on the creativity of employees and their job performance.

In terms of the objective, this is applied research and the studied population included all the employees of Iran Telecommunication Company. A standard questionnaire with 21 items was used to measure the variables. In this research, data has been collected by field method. In this research, due to the fact that the structural equation technique is used for data analysis, the formula 5q≤n≤15q is used to determine the sample size. Using the available sampling method, 218 questionnaires were finally analyzed. Structural equation modeling was used to examine the relationships between the components of the model.Lisrel software was used to analyze the hypotheses.  After adjusting the indicators of each variable in the questionnaire, the questions have been valued using a 5-point Likert scale. To check the validity of the research questionnaire, the validity of the questionnaire has been checked and confirmed by asking experts. In general, in order to measure the validity of the research questionnaire, At first, the initial questionnaire was presented to the experts, and then their corrective comments were applied, and the final questionnaire was prepared for distribution on a wider scale. In this research, Cronbach's alpha test was used to check reliability. In this research, in order to measure reliability in the early stages of the research, information was collected from 30 questionnaires, then SPSS software was used to determine the reliability, and the Cronbach's alpha coefficient obtained for the questions of each variable was more than 0.7; Therefore, the research questionnaire has sufficient validity.

The current research was conducted with the aim of studying and investigating the effect of using social media in the workplace on creativity and job performance. In this research, seven hypotheses were studied and investigated. The findings indicate that social use of social media at work, cognitive use of social media at work, and pleasure-seeking use have a positive relationship with employees' creativity. Employees' creativity also has a positive relationship with employees' job performance. Also, employees' creativity plays a mediating role in the relationship between the use of social media at work and employees' job performance. The formation of creative ideas and innovation happens due to continuous interaction with the environment; Therefore, social networks enable companies to exchange information, problem-solving ideas, identify new opportunities, and find new markets. This study also empirically proves that the more logical and proportionate use of social networks and knowledge sharing, the higher the creativity will be; Therefore, organizations that implement knowledge sharing through social media can be more successful in creativity. In today's era, the competitive advantage of an organization relies on the knowledge of the organization, the method of knowledge application, the speed and degree of adaptation of knowledge to the changing environment, and the speed of acquiring new knowledge. Effective and practical use of social media platforms allows them to gain more benefits as well as better performance; Because by sharing knowledge and information, they eliminate repetitive ideas and promote new ways of thinking in solving problems and issues.

In this research, an attempt was made to investigate the relationship between the dimensions of social media use, creativity, and job performance. The dimensions of social media use (pleasure, cognitive, social) were used in the workplace instead of the general concept of social media. The findings showed that all three dimensions of social media uses have an impact on employees' creativity. Therefore, it is necessary to use social media in organizations, especially in work environments where creativity and innovation are very important.  It is necessary to monitor and apply policies that reduce its negative effects because some studies have also pointed out the negative aspects of using social media. Therefore, in future research, it is necessary to address this important issue of how to use social media optimally. Also, because today there are various domestic and foreign social media, it is very important to present the typology of the use of these media and the advantages and disadvantages of each of them for the use of employees. This research fills the research gap between social media dimensions and employee creativity and performance to some extent and helps to enrich the literature in this field. It is suggested that managers consider monitoring and supporting policies to help employees manage personal and work relationships during work hours.

Communication is the most important factor affecting the knowledge and understanding of the members of a society about surrounding events, and the media and social networks are the most important sources of information for the members of a society. The media has various effects and is the most important tool for people to get information and to know about the surrounding conditions. It has a high penetration and impact factor. Media interventions are defined as organized and targeted activities that use different media channels to inform, persuade or motivate the population. Owners of mass media, including visual and digital media as well as any kind of other media are effective in the field of cultural and value advertising with their advertising model. For this reason, attracting audience based on the media is an important issue in the future of every country, nation and organization, and considering that the penetration rate of western social media is increasing day by day, there is a need for effective policy making by organizations. In order to attract the audience, media is a very important and fundamental issue, and in this regard, the present study was aimed to assess the efficient policy making process of media organizations in order to attract the audience.

This is a mixed exploratory study. Grounded theory method was used in order to identify the main themes that influence the efficient policy making process of media organizations aiming to attract the audience. In the next part, based on the structural equation model, the effect and relationships were analyzed. For the qualitative section, the study population included the experts in the field of media, university informants, and people working in this field. They were selected according to their expertise, teaching and work experience. We reached the saturation after 12 interviews. In the quantitative section, 385 subjects were selected based on Cochran's formula using available sampling method. The validity of the qualitative section was confirmed with the Kappa coefficient, and for the quantitative section, the psychometric properties were confirmed using a researcher-made instrument.

The findings showed  that 11 criteria of attractiveness, diversity, goal-setting, multi-dimensionality, interaction with virtual networks, quality improvement, news honesty, criticality, transparency, responsibility and respect for the audience based on 46 indicators were the most important causal factors affecting the media policy making. The issue of diversity and quality improvement is a category that is related to the effective policy of media organizations in attracting the audience, and this issue was chosen as the central category.Regarding the foundational factors, 5 main criteria of organizational culture, media infrastructure, correct advertising, organizational management and justice were effective in attracting the audience based on 18 indicators of organizational beliefs, organizational discipline, organizational relations, organizational values, equipment, facilities, being up-to-date, being progressive, executive aspects, mouth to mouth, social networks, structural aspect, process, crisis management, job justice, organizational justice, and executive justice. In the field of mediating factors, 3 criteria of macro-executive policies, laws and macro-supports  were important in attracting the audience based on 10 indicators of strategic policy, audience increasing, valuation, executive, structural, organizational,  and budget policies, bureaucracy, coordination, and meeting unpredictable needs.In the field of strategies, 4 criteria of cost-effectiveness, meeting needs, increasing the audience, and increasing quality were recognized important in attracting the audience based on 13 indicators of the cost of providing the program, the cost of staff, the cost of equipment, the cost of updating, audience-oriented policy, responding to needs, goal-orientation, constancy, flowing, loyalty, executive, content, and structural vision.  In the field of outcomes formed based on the strategies, 5 criteria of competition with other media, importance increase, orientation towards the media, profitability, and attractiveness were effective in attracting the audience based on 15 indicators of attractiveness, diversity, audience, value, reputation, branding, synchronization with the media, compliance with the media, interest in the media, programs, advertisements, sponsors, visual, cognitive, and situational aspects.In the quantitative part that was designed based on the qualitative section, considering that the significance coefficient was higher than 1.96 in all dimensions, it can be concluded that the components identified in the qualitative section have a significant effect on theefficient policy making of media organizations in order to attract the audience. In addition, causal, mediating and contextual factors had the greatest impact respectively. To sum up, findings indicated that the use of quality improvement and making the field more attractive increases the costs, which is due to the increase in quantitative and qualitative production in this field, but this change meets the needs, increases the audience, and improves the quality resulting in formation of competition with other media, increase in importance, tendency to media, profitability, and attractiveness.

Although the qualitative and quantitative improvement is costly and time-consuming and requires more personnel and supplying equipment, correct policy in this field is an important factor contributing to increasing commercial and financial profitability and attracting the audience. From an economic point of view, increasing the value of advertising is a great help for the media.  The power of the audience makes the media brand authentic and clear, and most importantly, it gives the media owners the ability to create culture and beliefs based on their emphasized values, which is the most important issue when it comes to development and long-term perspectives. In the end, it is suggested that the current research should be investigated in two parts of the national visual, audio and social media to determine the importance coefficients of each of the indicators according to the type of media.

Our country is one of the most vulnerable countries in terms of suffering natural disasters in such a way that during the 20th century, the statistics of human and material losses resulting from incidents have placed Iran among the top ten countries in the world in terms of disaster and vulnerability; on the other hand, considering the role of the media in the representation era or the age of media in shaping our understanding and imagination of disasters in today's world, one of the important dimensions of disasters is to know how visual, audio and virtual media work during a disaster. Therefore, without knowing the performance of the mass media, we cannot practically know many aspects of the disasters and society's response to it at the national and international level. The media not only informs, encourages and persuades the society to provide relief and mobilize facilities when a disaster occurs but also they are very effective in the renewal and revival of the society and the changes that occur in the beliefs, behaviors and lifestyles of the members of the society before, during and after it.

In this research, it has been tried to determine the prioritization and effect of Persian language satellite and television networks on the lifestyle after the Corona crisis with a mathematical model of rough data envelopment analysis. This research is an applied study and its method is case-based and in order to measure the before mentioned Channels, field and library studies were conducted on the variables and indicators of lifestyle after Corona, at first; and after reviewing the articles, in order to calculate the research indicators, a guided interview was conducted with experts in this field who had at least 10 years of experience in the fields of lifestyle, media and culture.

The findings of this research indicate that MANOTO Channel has had the greatest impact on the people's lifestyles after the Corona disaster and after that the NASIM and GEM channel are in the second and third places.

According to the ranking of the channels, it is important that the lack of actions of the domestic channels, such as lack of quick, accurate and clear information and concealment of facts and statistics, gives the opportunity to the satellite channels and reduces their social capitals; on the other hand, in the case of producing high-quality programs that suit the audience's taste, such as entertainment and family programs in NASIM channel provides the possibility of competition and influence for domestic channels.

The effect of architectural components and tourists' perception and interpretation of the conditions, processes and consequences of the destination formation are of great importance. In this research, the destination is traditional accommodations that attract tourists' attention. We conducted this study using a qualitative approach; our aim was to understand the tourists' mental image of Kashan traditional accommodations in online media, and to explain the role of place representation in these media and design a model for it. We collected the research data through in-depth semi-structured interviews with 32 domestic and foreign tourists, experienced tour guides, content production experts and managers of traditional residences, as well as through our field observations. We applied Corbin and Strauss's innovative grounded theory to analyze the data and present the final theory. Based on this method and through open, centralized and selective coding, we draw the research findings and presented in the form of a paradigm model consisting of three dimensions of conditions, strategies and consequences. Our findings include 9 sub-categories, including cyberspace, place-based representation, cultural tourism, geographical base of destination, managerial factors, tourist, place evaluation, online interaction and exchange, and promotion of architectural tourism. The main category of this research is mediated experience of place, which includes sub-categories. We designed a conceptual model to explain the relationships between categories. Recognition of the effective architectural components in the representation of the buildings was rendered by explaining the formation of tourists' mental image of the traditional accommodations of Kashan in online media. The results of this study can help architects and tourism professionals to understand the tourists' perceptions and needs of traditional accommodations in online media.

In today's world, the media is more influential than ever in the behavior of the target audience. The message sent by them can be interpreted in different ways. Many tourist destinations use the media to attract tourists and develop their destinations. One of the most popular media in the field of tourism is television, which can be a good reflection of the characteristics and attractions of a tourist destination by sending images, sound and movement. In order for the message to be designed to be efficient and effective in this regard, its features need to be defined in accordance with the purpose of introducing the destination. This research is aimed at explaining these features for television media with a qualitative-quantitative approach and using Fuzzy Cognitive Mapping (FCM). By conducting documentary studies and interviews with experts in the field of tourism and media, eight factors were identified and their relationship was explained using fuzzy cognitive mapping, and the importance of each in meeting the goal was examined. The findings showed that the three characteristics of educating and informing tourists were more important than other characteristics by emphasizing advertising and news exposure, creating TV shows on tourism and engaging tourists on the image of a destination, and finally choosing that destination. .

The Supreme Leader has made various points over the years in various statements on the keyword of the new Islamic civilization. The central point in these statements is to show the course of the Islamic Revolution on the path of civilization. The movement that started with the Islamic movement and continues with the revival of the new Islamic civilization. On the other hand, one of the most important tools of the current period that has played a key role in the establishment or destruction of civilizations is the media. And it has an important role in the growth of society and paving the way for the realization of a new Islamic civilization. In this article, we seek to examine the characteristics of the media at the level of the new Islamic civilization from the perspective of the Supreme Leader of the Revolution. His statements are a beacon for thinkers in various fields to achieve this important. The method used in this paper is content analysis. This article first examines the concept of civilization and media. Some thinkers consider the emergence of new technologies as the drivers of future civilization, in which the media is highly correlated with technology. The new Islamic civilization is a monotheistic civilization in which science is accompanied by morality and materialism is accompanied by spirituality and religion. In this article, by examining the statements of the Supreme Leader of the Revolution, it was concluded that the media at the level of modern Islamic civilization, a comprehensive, comprehensive media, based on deep Islamic beliefs, monotheistic, justice-oriented, with modern tools, in the form of artistic presentation It is a concept and it has the task of educating people in all parts of the world and conveying this effective and profound message to them.