جستجوی مقالات مرتبط با کلیدواژه "صنعت فولاد" در نشریات گروه "مالی"

In terms of market value, the basic metals group is important after the chemical products group in the stock exchange, so the optimal use of marketing capacities in this industry can lead to financial benefits. The purpose of this research was to design a framework for marketing capabilities to achieve financial benefits in companies affiliated to the steel industry accepted in the stock exchange. became. Qualitative phase data was collected through semi-structured in-depth interviews with 15 marketing experts who were selected through purposive sampling and snowball methods until theoretical saturation was reached. The data was done using open, central and selective coding and analyzed using Maxqda data analysis software. The results obtained from the analysis led to the final model of marketing capabilities with 7 main categories including: product, distribution, market, customer, analysis of competitors, advertising and brand, which in 6 dimensions are causal conditions, main category, background conditions, environment, strategies and As a result, the paradigmatic model of the research was drawn.

The purpose of this study is to present a model of marketing capacity in Khuzestan steel industry and its impact on financial performance in order to develop investment. The method of the present study is mix method with an exploratory design that was performed through two qualitative and quantitative stages using the data theory of the foundation. In Qualitative stage data were collected through interviews with 15 experts and marketing experts who were selected through purposive sampling method and analyzed with Maxqda software. The results of the analysis of theoretical foundations and research interviews led to the final model of marketing capacity, which has 7 main categories of product, distribution, market, customer, competitor analysis, advertising and brand. Competitors analysis and product in the role of "underlying factors" of the market in the role of "intervening conditions", advertising, brand and distribution network in the role of "strategies and strategies" and the role of marketing capacity in the role of "outcome" have been identified. In order to fit the mentioned model, 200 employees of Khuzestan Steel Industry who were selected by random sampling method, answered the researcher-made marketing capacity questionnaire that resulted from the results of the quality section and also Financial dimension of Kaplan and Norton (2001) organizational performance questionnaire. Data were analyzed using LISREL software. Findings indicated a good fit of the proposed model

Different models of sukuk in the international arena can open the way for financing various industries, including steel. Steel industry, considering its infrastructure on the one hand, and many development plans and capacities, always needs stable and appropriate financing from the money and capital market. The main purpose of this research is to identify the needs of the steel industry and to rank the operational models of sukuk according to the financial needs of that industry. The statistical population of the research to identify the indicators and implement the Delphi method is 10 experts from the steel industry. Fuzzy ANP method has been used for data analysis. According to the results, pure rental sukuk with a normal weight of 0.128 has the highest priority. Implied sukuk is the second priority and redeemable sukuk is the third priority. The statistical population of the research to identify the indicators and implement the Delphi method is 10 experts from the steel industry. Fuzzy ANP method has been used for data analysis. According to the results, pure rental sukuk with a normal weight of 0.128 has the highest priority. Implied sukuk is the second priority and redeemable sukuk is the third priority.