جستجوی مقالات مرتبط با کلیدواژه « مقصد گردشگری » در نشریات گروه « علوم انسانی »

As for the importance of brand equity, it is enough that if a brand has a high special value, the customer will choose it more willingly, pay more, repeat its purchase and remain loyal to the product, and even Brings word-of-mouth development to the brand. One of the destinations that has always been considered by people and those involved in the tourism industry in the field of tourism is urban destinations; One of the cities of the country that has reached an acceptable reputation in the country and especially in the region with many attractions and in the framework of branding is Sarein city of Ardabil province; Avoidance of research conducted in the field of branding of urban destinations shows that although in the last decade, research conducted in this field shows an acceptable figure, but the percentage of research that has made the destination of Sarein its research base Are not so impressive; By accepting the undeniable impact of Sarein city brand on its tourism development, the role of brand equity on brand development and survival of this city, the importance and necessity of addressing brand equity in the study area is determined; The importance of this issue is doubled when we know that the analysis of the impact of the brand equity of Sarein on tourist loyalty, considering the role of brand experience, has not been any research; research questions can be asked as follows:- The brand equiy of Sarein tourism destination has a positive and significant effect on the mental experience of its tourists;The brand equiy of Sarein tourism destination has a positive and significant effect on the emotional experience of its tourists;- The brand equiy of Sarein tourism destination has a positive and significant effect on the behavioral experience of its tourists; The mental experience of tourists in Sarein city has a positive and significant effect on their loyalty;The emotional experience of tourists in Sarein city has a positive and significant effect on their loyalty; Behavioral experience of tourists in Sarein city has a positive and significant effect on their loyalty.

this research is applied and descriptive survey; The statistical population of the present study is the tourists of Sarein city and in consultation with the professors, the number of statistical samples was 250. The completion of theoretical studies and the beginning of survey research studies coincided with the beginning of a new corona wave and the researcher inevitably collected field research information using an online questionnaire; The reliability of the research instrument has been confirmed to the desired level by Cronbach's coefficient and its validity has been confirmed by the experts; Analysis of data after coding was performed in SPSS25 and Smart-PLS2 software environment.
Research

The first hypothesis is confirmed according to the path coefficient of 0.515 and the value of T = 8.494 and it can be concluded that the brand equity of the of Sarein tourism destination has a positive and significant effect on the mental experience of its tourists; Also, the second hypothesis based on the effective role of the brand equity of Sarein city on the emotional experience of its tourists is confirmed according to the coefficient of 0.671 and the value of T = 9.819. The value of T = 12.463 and the obtained path coefficient (= 0.641) for the third hypothesis also show the confirmation of this hypothesis and it can be concluded with high confidence that the brand equity in Sarein tourism destination has a positive and significant effect on behavioral experience of Its tourists. The results for the existing hypotheses regarding the tangible effect of tourists' brand experience on their loyalty show a similar situation and show the confirmation of the fourth to sixth hypotheses of the research; In other words, the obtained T value for the fourth hypothesis of the research with a coefficient of 0.550 shows that the mental experience of tourists on their loyalty to the destination is positive and significant. The fifth and sixth hypotheses are confirmed with the coefficients and thus the effect of emotional and behavioral experiences of tourists in Sarein city on their loyalty is confirmed.

Findings showed that the Brand equity of Sarein tourism destination affects their loyalty by affecting the brand experience of tourists; tourists gain experience when they choose the study area for recreation, health care, hiking or leisure; Findings of the study indicate that it is obvious that tourism professionals in Sarein city should meet the expectations of tourists as much as possible in order to improve the quality of their experience by gaining satisfaction. If the events of the destination do not meet the expectations of the tourist and his experience only turns into bad memories, the tourist will probably not have an incentive to return; If the experience gained by the tourist at the destination is evaluated positively by him, it will lead to the preparations for his loyalty and return to the destination; An event that is likely to act as a catalyst, causing the destination to accelerate more steadily.

The purpose of this research is identify the dimensions and components of tourism destination governance from an entrepreneurial perspective so that priority components and dimensions can be identified. In this way, managers can focus on them and find ways to improve, while promoting tourism destinations and provide them with the possibility of competitiveness. This research is descriptive-analytical and in terms of methodology, it is among mixed method. In the qualitative section, interview tools were used to collect data and were analyzed by thematic analysis method. Thus, the components of integrated management, macro and institutional approach to tourism, stakeholders, tourism delegation, interrelationship between governance and entrepreneurship, obstacles to tourism development, tourism ecosystem, tourism culture, entrepreneurship in tourism, governance indicators and levels Governance was identified and classified in four main dimensions: structural-institutional factors, tourism ecosystem, entrepreneurship in tourism and governance in tourism. In the quantitative part, in order to identify priority dimensions and components, the findings were prepared in the form of a questionnaire and distributed among the target population, and after collecting the resulting data, they were analyzed using the importance-performance matrix. Based on this, in tourism destination governance with an entrepreneurial approach, the components of delegation, the business environment and the levels of governance and the dimensions of the tourism ecosystem, structural/institutional factors and governance in tourism are in priority for improvement, respectively.

The present study was developed with the aim of entrepreneurially examining the governance of tourism destinations, as an alternative approach that brings increased participation of all stakeholders, competitiveness and the realization of tourism governance. This research is of a descriptive-analytical type, and in terms of methodology, it is in the category of qualitative research based on interviews using thematic analysis method. The participants in this research are 20 managers and officials of tourism organizations, tourism practitioners and activists, academic faculty members of universities. In this regard, the findings were analyzed using thematic analysis method and 111 open codes, 77 central codes and 10 selective codes were identified, which were categorized into 3 main dimensions. To determine the reliability of the done coding, the P-Scott coefficient was used, and the correlation of the data of these two evaluators was 0.82, which indicates high reliability between the two coders. In order to measure the validity of the done codings, the done codings were given to 6 professors and subject experts, and the opinions of the experts and evaluators were applied and the network of themes was finalized. In this way, the components of integrated management, the macro-infrastructural approach to tourism and tourism management in terms of structural-institutional factors; The components of tourism development obstacles, tourism business environment, tourism culture, entrepreneurship in tourism in the dimension of tourism ecosystem; And the components of governance indicators, governance levels and destination management organization were placed in the dimension of governance in tourism.

Psychological ownership has emerged as an important predictor of people's attitudes and behaviors and has received much attention in consumer research. Therefore, the purpose of this research is to analyze the consequences of the psychological ownership of tourists towards the urban tourism destination. The research method is Meta Synthesis. The statistical population of this research includes valid and available foreign articles to the researcher in the databases of Emerald, Science Direct and Google Scholar, A total of 41 articles were selected as samples that were related to the research topic. The purposive sampling method has been used and the data collection method is a systematic study. The validity of the research was evaluated using CASP analysis and its reliability was confirmed using the kappa coefficient. The research findings showed that the consequences of tourists' psychological ownership towards urban tourism destination include participation, citizenship behavior, fulfilling the basic psychological needs, satisfaction, promotion, loyalty, purchase intention, attitude and tourism development

The aim of the research was to investigate the effect of autobiographical memory on tourists' travel intentions, the role of matching the destination with desires, satisfaction and attachment to destination. This research, in terms of practical purpose and in terms of data collection, is descriptive-survey and causal. The statistical population of the research includes tourists who have traveled to Mashhad city more than once, according to the statistical population, 384 people were randomly selected as a statistical sample according to Morgan's table. The required data were collected using a standard questionnaire and Cronbach's alpha coefficient was used to measure the validity of the instrument from face validity and construct validity and to measure the reliability of the instrument, the value of which was estimated at 0.905. SPSS and Smart PLS software were used for data analysis.Based on the results, it is suggested to the tourism planners to consider the autobiographical memory in order to increase the travel intention of the tourists and according to its dimensions, try to create more attachment in the tourists in order to increase the possibility of the travel intention from the tourist destination.

As one of the most important industries worldwide, the tourism industry has led to the rapid growth of economic development, preparing the grounds for the development of new businesses, which has proved very effective in expanding job opportunities for different walks of life. Therefore, this exploratory study sought to develop an innovative business model for the tourism industry with an emphasis on creating value in the destination using a grounded theory method. The required data were collected through library studies and semi-structured interviews. To this end, open and in-depth interviews were made with 16 experts until the theoretical saturation was reached. The participants comprised experts of the tourism industry, university professors, hotel managers, guides of travel agencies and tours, heads, and officials of tourism industry departments, and tourists, who were selected via purposive sampling. The collected data were thematically analyzed according to open, axial, and selective coding. Finally, the conceptual model of the study was developed based on the Strauss and Corbin model, indicating that the core principle underlying the development of diverse advantage-oriented businesses is derived from casual conditions and influenced by contextual factors. It was also found that the core principle could be identified based on some strategies. Moreover, the intervening factors were extracted from the textual data collected from the interviewees by identifying the categories that indicate environmental conditions.

the objective of this study is to identify, identify, and prioritize the most important factors and components for planning and developing Islamic destinations by examining and reviewing research conducted in this area using a qualitative meta-analysis approach. A secondary objective of this study is also to provide a conceptual model for the process of Islamic destination planning and development.

Design/methodology/approach:

 This study is a documentary research, and by its methodological approach, it belongs to the category of qualitative research. The statistical population included all available articles published in Persian and English journals until the end of 2022 and 1401 AH and relevant scientific databases were used for sampling.

The most important factors that affect the planning and development of Islamic destinations and their prioritization include the four factors of services, access, environment and communication and 16 components related to these factors.

it is possible to generalize the proposed process for planning and development of Islamic destinations, including the formation of an inclusive planning task force, the collection of evidence and recognition of the existing situation, the determination of the direction of movement for the destination, the identification of the necessary actions and their implementation, and finally the measurement of the progress of the work and further achievement of the planning goal.

Originality/value: 

Compared to previous studies, applying a meta-analytical approach while forming new ideas for optimal planning can help managers, researchers, etc. to have a proper vision of this growing market as a practical guide.

Today, accepting the deep influence of social media in the tourism industry has made this industry more successful around the world. Social networks are very effective in attracting tourists to tourist destinations due to electronic word-of-mouth advertising. Therefore, the purpose of this current research is to investigate the effective factors of social media marketing on the promotion of electronic word-of-mouth advertising of tourist destinations (case study: Tehran province) using the fuzzy cognitive mapping approach. Descriptive research is a survey. The study sample was 53 tourists from Tehran, who were selected non-randomly and interviewed. The data and scenarios collected from this interview were analyzed using fuzzy cognitive mapping technique and the research model was designed using social network analysis. The results showed that in this regard, several factors are involved, among which the exchange and sharing of information, involving the minds of tourists and the expectations of tourists were the most important respectively; Because these factors were more central. Finally, based on the results obtained from this research, suggestions were made regarding the development of social media marketing on the promotion of electronic word-of-mouth advertising of tourist destinations (case study: Tehran province).

Today, branding and branding for tourist destinations and attracting the attention and creating the love and interest of tourists in these destinations are considered a strategy for tourist destinations, which plays a vital role in the performance of destination management, to expand their tourism opportunities and differentiate destinations from competitors and finally achieve an advantage. It is competitive. Therefore, this research aims to study the antecedents and consequences of love for the tourist destination brand in the city of Mashhad. The statistical population of this research includes all foreign tourists who travelled to Mashhad during the winter of 2018. A sample of 384 tourists was selected from this unlimited population to collect data using a random method. The reliability of the questionnaire was checked using Cronbach's alpha coefficient and it had acceptable reliability. The research data was collected through a questionnaire and the hypotheses were tested using the structural equation model with the help of SPSS and smart PLS software. The results of the research showed that the tourist's positive experience, the attractiveness of the place and the emotional connection have an effect on the love for the destination brand and are among the antecedents of the love for the destination brand. In this research, the variables of mental image and positive attitude, which were the antecedents, affect the love for the destination brand. did not have. Also, the variable of love for the destination brand affects the variables of word-of-mouth advertising, insensitivity to prices, and emotional commitment, which are the consequences of brand love.

The role of hospitality industry and its link to social - economic development shows that entrepreneurial development in hospitality can be one of the tools of policymakers to achieve economic growth in tourism destinations. Thus, since there are factors and forces on the broader level that influence the development of innovative businesses in the hospitality industry, this industry must be studied from an ecosystem perspective to study the role of these actors in the development of hospitality entrepreneurship. The Thematic analysis was used to analyze data and the data were collected using interviews with 40 experts in hospitality and tourism. The sampling method was purposeful and the theoretical saturation rule was used to determine the sample size. A qualitative coding technique was used to analyze the data. This study identified 14 main elements and 59 sub-elements for the hospitality and tourism entrepreneurial ecosystem which the main elements included "policy", "local culture", "‌variety of capabilities", "training", "human resource", "networking", "knowledge and innovation", "competitive advantage", "institutional capacity", "destination management", "brand management", "rules and regulations", "‌Investment intelligence and financing" and "target market". Moreover, the three-level model of the Hospitality and tourism entrepreneurial ecosystem is presented. Since ecosystems are spontaneously formed in a social-cultural context and the existence of a network of interactions and collaboration among the various elements in the environment, the strengthening of each of these elements will provide an incentive for the development of hospitality and tourism and encourage all stakeholders involved in this area to develop innovative businesses.

In rural areas, Covid-19 has, directly and indirectly, affected all aspects of rural society in the medium and short term. Thus, the economy of the tourist destination villages of Kalat county, which has a lot of dependence on tourism, has faced a severe recession due to the impact of Covid-19 and has been severely damaged. In general, based on the initial exploratory studies of the economy, these tourist destinations have faced the following problems:A) Decrease in tourism demand: Due to the impact of Covid-19, the number of tourists entering the rural tourism destinations of Kalat county has decreased significantly. The average annual number of tourists in Ortakand village has decreased from 200 thousand people to 10 thousand people, in Baba Ramzan village from 20 thousand people to 4 thousand people, and in Abgarm village, from 40 thousand people to less than 20 thousand people after the outbreak of Covid-19 which has created many problems for the economy of these villages. 
B) Decrease in the income of the tourism sector: Due to the decrease in tourism demand, we are witnessing a decrease in money coming to tourism destinations and a decrease in the direct and indirect income of activists of the tourism market in the villages of tourism destinations, so that in the village of Ortakand, the income of those working in the tourism sector has decreased by about 90%. Before Covid-19, the people of this village earned money by selling livestock, and agricultural and horticultural products, as well as through supermarkets and renting resorts to tourists. Also, before the outbreak of Covid-19 in Baba Ramzan village, 90% of dairy products, 80% of handicraft products of the villagers, as well as other products of the village such as gardens, agriculture, livestock, fisheries, medicinal plants and rice were bought by tourists, but after the outbreak of Covid 19, The income that the people of this village earned from the sale of these products has decreased by 85-90 percent. 
C) Increase in unemployment: The decrease in tourism demand has caused a decrease in job opportunities in tourism destinations and the unemployment of many tourism activists in rural areas. After covid-19, those villagers who have been active in the tourism sector, such as eco-tourism resorts, guest houses, renting beds and gazebos, selling agricultural, garden, livestock, dairy products etc., due to the lack of tourists, have faced unemployment. So 80% of people in Ortakand village, 30% in Baba Ramzan village and 20% in Abgarm village have become unemployed due to the spread of Covid-19.
D) Inefficiency of investments: After Covid-19, due to the decrease and absence of tourists, the investments that some people in these villages had made in the tourism sector, such as eco-tourism resorts, beds and gazebos, supermarkets, etc., which has often been by obtaining facilities, but has remained without returns, which, in addition to the problem of unemployment, has made it difficult for these people to repay these facilities.
According to these, the research question is raised as follows: To what extent has the spread of Covid 19 affected the economy of the tourism target villages of Kalat County?

The research method is descriptive-analytical and of the type of applied-developmental research. In this study, eight tourism destination villages in Kalat Naderi County were identified and studied with the help of field and documentary studies. The impact of Covid-19 on the economy of tourism destination villages was quantified based on the Likert scale and under the three components of employment, investment and income with the help of 19 indicators. The research tool was completed with the help of 22 experts from tourism destination villages. The reliability of the questionnaire was evaluated using 19 indicators, and the Cronbach's alpha coefficient was favorable with a value of 0.9.

With the spread of Covid-19, rural tourism destinations have faced many economic problems. Since these villages get a large part of their income from the tourism sector, they faced unemployment after the spread of Covid-19, and finally, the economy of these villages faced stagnation. According to the obtained results, it can be said that Covid-19 has had many negative effects on the economy of tourist villages. The results showed that the average impact of Covid-19 on the economy of tourist destination villages was 3.68 on the Likert scale. Also, the impact of Covid-19 on income, with an average of 3.8, is higher than on investment, with 3.54 and employment, with 3.53. Obviously, the income from the tourism sector has decreased greatly due to the sharp decrease in the number of tourists. Also, the average impact of Covid-19 on the economy of all the studied tourism target villages was higher than 3. Therefore, there is a significant difference between the average effects of Covid-19 on the economy of the studied villages after the outbreak of Covid-19 compared to before, and the average of the investigated variables has decreased significantly after Covid-19. So that in the villages of tourism destinations, there has been a decrease of 19,941 tourists per year compared to before the outbreak of Covid-19. This situation has caused an average decrease of 31 direct businesses and 44 indirect businesses active in tourism, 47 direct and 77 indirect employees and 1.5 eco-tourism resorts compared to before the outbreak of Covid-19 in each of the tourism destination villages.

Urban furniture is one of the attractions and welfare facilities that are basically developed to serve the citizens, and the use of these facilities by tourists can help their continuation and provide reasons for the development of tourism in those cities. The purpose of this research is to investigate the role of urban furniture in choosing a tourist destination with the case study of Taleghan Township.

The research is of descriptive and analytical type and was done in library and field method. The statistical population is tourists entering the region and according to Cochran's formula,384 people were randomly selected. Validity and reliability of the questionnaire have been confirmed and statistical tests of T-Tech and SPSS software have been used to analyze the data.

The results of the research show that urban furniture and the provision of appropriate and high-quality urban services play a very important role in choosing a tourist destination and creating satisfaction among tourists entering tourist destination cities. In connection with Taleghan Township, this city can increase its attractiveness by reviewing the organization of urban furniture and targeting the placement of urban furniture in order to increase the attraction of tourists, and in order to create an attractive environment, it can improve its tourism status in the region.

The purpose of this study was to investigate the role of experiential values in sports tourism destination branding.

The research method was descriptive-correlational. To this end, 245 sports tourists who had chosen Iran as a sports tourism destination, completed questionnaires of Ahn et al. (2019) about experimental value, Andersen et al. (2018) about destination brand image, and Sharma and Nayak (2019) about behavioral intentions. The data analysis method was the modeling of structural equations using Smart PLS software version 3.

The findings indicated that experiential values, including consumer return on investment, service excellence, aesthetic and entertainment, can significantly affect the destination image and that the image of the sports tourism destination can subsequently affect the behavioral intentions of sports tourists about Iran as a sports tourism destination.

Based on the findings, it can be concluded that if Iran, as a sports tourism destination, seeks to increase its share of the global sports tourism market, four dimensions of experimental values should be considered as one of the important factors in sports tourism destination branding.

The present research was conducted with the aim of investigating the effect of religious events on the choice of tourist destination through the mediation of cultural similarities (case study: Arab-speaking tourists of Mashhad). The statistical population of the research was all the tourists of Qom city in the time frame of the research. The statistical sample size was determined to be 384 people. The sampling method was used due to the improbable limitations of the available corona. The data collection tool is the standard questionnaire of Naini (2008) for the variable of cultural similarities and the standard questionnaire of Bakshizadeh (2008) for the variable of choosing a tourist destination and the standard questionnaire of Zhou (2008) for the variable of religious events. Cronbach's alpha was used for the reliability of the questionnaire and confirmatory factor analysis was used for the construct validity. The results of the research show that religious events have a significant impact on choosing a tourist destination and cultural similarities mediate this relationship.

Today, tourism as a source of income and job creation at the local level can be an approach to economic development and has a potential role in the local economy. Attracting tourists and developing tourism in a place leads to currency exchange, increasing income and developing employment in that place. On the other hand, good urban governance and its indicators such as security and participation that were examined in this study have a significant role in providing the possibility of increasing tourism in this region and city. Therefore, the purpose of this study is to investigate the role of good governance in increasing tourism in Taleghan city. The research is descriptive and analytical and has been done in a library and field method using books, articles and questionnaires. Finally, it has been used by SPSS statistical analytical software and descriptive statistical indicators such as frequency, mean, standard deviation, correlation, regression, etc. The statistical population of the study was 384 people who were selected through random sampling. The results show that attracting tourists in a region separate from the existence of tourist attractions and potentials requires the existence of facilities for tourists. Because tourists, due to the nature of tourism and apart from it, are looking for fun and leisure with pleasure. An issue that good urban governance can address well. On the other hand, environmental security and its increase as well as public participation have a great contribution in increasing and attracting tourists to Taleghan city as a tourist destination.

The world today faces challenges that stem from the changes resulting from the advancement of science and technology and the emergence of new organizational and social needs. In today's changing world, governments and city managers alone will not be able to meet the new needs of their citizens. Use to maximize the production and delivery of public services. In the modern urban management system, several models have been presented to solve these problems and challenges in urban life, one of which is the dominant model in urban management, the model of urban governance. Governance is an issue that focuses on how governments and other social organizations interact with each other, how to communicate with citizens, and how to make decisions in a complex world, and is the process by which communities and organizations make and determine their decisions. Who is involved in this process and how to perform their duties. The urban environment is a complex, dynamic and diverse space and requires a high management capacity that good urban governance can provide. On the other hand, tourism has become one of the most important resources in the economy of countries, which has grown more than other economic sectors, and not only economically has created employment and income, etc., but also caused familiarity with cultures, increased The welfare of society, the fight against unemployment, social corruption and many other positive items. However, the flow of urban tourism can not be summarized only in the presence of natural, man-made and man-made attractions. So that tourism as a product of the entanglement of various factors, each of which has a significant impact on tourism. In addition, knowledge of tourism is also important in the field of urban tourism. Cities with high potentials play a role as the engine of economic and social development by creating jobs and coming up with ideas. Accordingly, in the present study, the role of indicators of good urban governance in increasing tourism in tourism destination cities will be investigated and evaluated.

The research method is descriptive-analytical in nature and survey research in terms of data collection. To collect the research, two methods of interviewing experts and a questionnaire were used. At first, in order to identify the governance indicators for the development of tourism in the studied city, by researching various sources and also interviewing some experts in the regional offices, some important indicators for the development of tourism in the region and the studied city were identified and collected. Then, in the second stage, the indicators were analyzed and evaluated in the framework of the questionnaire. The statistical population of the study was experts in regional offices and tourists entering the city. 384 people were randomly selected as the statistical population through a sampling and a questionnaire was distributed among them. Data were analyzed using statistical tests in SPSS software.

The significance level of research variables is more than 0.05, so the null statistical assumption that the desired distribution is normal is confirmed and all research variables have a normal distribution. The results of Pearson correlation coefficient test between variables indicate that among the 384 respondents studied, the correlation coefficient is 0.0206 with a significance level of 99%, since the significance level  Obtained (Sig), less than 01 /. We have enough evidence to reject our statistical null hypothesis. As a result, the statistical null hypothesis is rejected and the main hypothesis is confirmed. Therefore, there is a significant correlation between research variables (improving environmental security and increasing tourism destination selection). The coefficient of determination is equal to 0.043, ie the amount of variability in the dependent variable that can be explained by regression is equal to 0.043 units. Also, the standardized beta coefficient is equal to 0.0206, ie the market of one unit of change in the independent variable (environmental security improvement), changes of the dependent variable (increase of tourist destination selection) is equal to 0.0206 units, which due to the smaller level Significance (Sig) from 01 /. This effect is significant, therefore: improving environmental security has a positive and significant effect on increasing the choice of tourist destinations. The results obtained from Pearson correlation coefficient test between variables indicate that among the 384 respondents studied, the correlation coefficient is 0.258 with a significance level of 99%, since the significance level obtained (Sig) is less than 01 /. We have enough evidence to reject our statistical null hypothesis. As a result, the statistical null hypothesis is rejected and the main hypothesis is confirmed. Therefore, there is a significant correlation between research variables (attracting public participation and increasing tourism destination selection). The coefficient of determination is equal to 0.067, ie the amount of variability in the dependent variable that can be explained by regression is equal to 0.067 units. Also, the standardized beta coefficient is equal to 0.258, ie the market of a unit of change in the independent variable (attracting public participation), changes in the dependent variable (increasing the choice of tourist destination) Is equal to 0.258 units which is due to the fact that the significance level is smaller (Sig) than 0.01. This effect is significant, therefore: attracting public participation has a positive and significant effect on increasing the choice of tourist destination. 

      Today, tourism as an industry has been able to be one of the sources of income and job creation at the local level and an approach to economic development and has a potential role in the local economy. Attracting tourists and developing tourism in one place leads to currency exchange, increasing income and developing employment in that place, and especially when the profits of other economic sectors are declining, it is a good alternative for them. Tourism development and tourist attraction, in addition to economic aspects, also includes social and cultural aspects and is considered as a guide for rural development on the one hand, and new strategies for revitalization of rural areas through the creation of complementary activities or Transforming these areas according to their human and natural resources and also increases income and thus the well-being of the residents of these areas. On the other hand, it helps to rebuild rural areas because sustainable development calls for long-term growth in tourism without detrimental effects on natural ecosystems. Taleghan city has also shown a successful performance so far by benefiting from nature and many attractions in attracting tourists. On the other hand, good urban governance and its indicators such as security and participation that were examined in this study have a significant role in providing the possibility of increasing tourism in this region and city. In today's competitive tourism markets, trying to attract tourists by different destinations is considered as a strategic goal and one of the ways to attract tourists to the destination is to improve the quality of the environment. Because of the nature of tourism and apart from it, tourists are also looking for fun and leisure with fun, an issue that good urban governance can provide well.

Today، the need to pay attention to the role of advertising in choosing a brand of tourism destination، is one of the effective factors in attracting and retaining tourists to the tourism region. The purpose of this study is to investigate the effect of cyberspace advertising on the choice of tourism destination brand، with the mediating role of tourist self-concept، and the original identity of the tourist destination in Ardabil province. The research method is descriptive-correlational in nature، and is classified as applied research in terms of purpose. The statistical population of this research consists of all specialists، experts and university professors in the field of tourism، and is 68 people. The sampling method in the present study is the total census method، and 68 people were selected as the sample size. The data collection tool of this research was a 49-item questionnaire. The collected data were analyzed based on structural equation modeling with SmartPLS software. The results showed that cyberspace advertising، on the destination tourism brand، with a path coefficient of 0.32، cyberspace advertising، on the tourist self-concept، with a path coefficient of 0.77، cyberspace advertising، on the original identity of the tourist destination، with a path coefficient of 0.42، the conformity of the tourist self-concept، on the original identity of the tourist destination، with a coefficient of 0.22، the conformity of the tourist self-concept، on the brand of the tourist destination، with a coefficient of 0.25 and the original identity of the tourist destination، on the brand of the tourist destination، with a coefficient of 0.37 has been effective. Therefore، virtual advertising has influenced the choice of destination brand with the mediating role of self-concept، and the original identity of the tourist destination، and attracting many tourists، requires a sense of tourist self-concept with the destination brand.

In today's world, the media is more influential than ever in the behavior of the target audience. The message sent by them can be interpreted in different ways. Many tourist destinations use the media to attract tourists and develop their destinations. One of the most popular media in the field of tourism is television, which can be a good reflection of the characteristics and attractions of a tourist destination by sending images, sound and movement. In order for the message to be designed to be efficient and effective in this regard, its features need to be defined in accordance with the purpose of introducing the destination. This research is aimed at explaining these features for television media with a qualitative-quantitative approach and using Fuzzy Cognitive Mapping (FCM). By conducting documentary studies and interviews with experts in the field of tourism and media, eight factors were identified and their relationship was explained using fuzzy cognitive mapping, and the importance of each in meeting the goal was examined. The findings showed that the three characteristics of educating and informing tourists were more important than other characteristics by emphasizing advertising and news exposure, creating TV shows on tourism and engaging tourists on the image of a destination, and finally choosing that destination. .

Religious tourism has long been welcomed by many tourists and individuals, creating changes in the host community's quality of life through changing human interactions. Therefore, this descriptive survey study sought to identify and rank the factors involved in the local community's quality of life in Shiraz as a religious tourism destination using the fuzzy cognitive mapping approach. To this end, two types of statistical population groups were used. The first group comprised of experts in the field of religious tourism in Shiraz who were selected judiciously and purposefully to adjust and determine the intended factors. Then, a matrix questionnaire was administered to the second group which comprised thirty indigenous workers in the field of religious tourism. Then, the data and scenarios were analyzed using the fuzzy cognitive mapping technique, and the research model was designed using social network analysis. The results showed that there are several factors involved in improving the local community's quality of life in Shiraz, including increasing welfare, increasing investments, and a sense of belonging among residents and tourists, respectively.

Today, one of the attractive destinations for tourists are small towns, which are taking the form of tourism development in various dimensions in such cities. Therefore, in order to achieve the goal of attracting tourists to tourism destinations in small cities, examining the quality of environmental services is of great importance in the process of attracting tourists. The quality of provided services has a direct impact on attracting tourists.Strengthening infrastructure, preserving landscapes and the environment, and framework reconstruction improve the appearance and small towns’ image from the perspective of tourists and strengthen the quality of the environment to attract tourists.

This research’s approach is descriptive-analytical. Library method and field studies have been used to collect information. The main data collection tool is a researcher-made questionnaire. The tools for measuring and analyzing the data are statistical methods (parametric and non-parametric) and SPSS software. Cochran's formula was used to determine the number of samples and 200 people were interviewed as statistical samples. The variables used in this research are: environmental quality components (independent variable) which include physical-environmental, socio-cultural, structural-functional, managerial components and the dependent variable of this research is tourist attraction.     

Since the attraction and loyalty of tourists to the tourism destinations is highly dependent on their satisfaction with environmental conditions and quality, through the T test, we examine the extent and intensity of the impact of the four components of environmental quality on tourist attraction. According to the average of numerical desirability in the studied components (number 3), the majority of the studied items have an average higher than the desirability. Due to the significant level at the alpha level of 0.05, all indicators have direct effects on tourist attraction and this point also has an effect on tourist satisfaction. Data analysis of Table shows that the physical-environmental component (with an average of 4.14) has the highest average percentage among the four components and social, cultural and managerial, functional-structural components are in the next ranks.The greatest impact on the rate of tourist attraction in the study area is in the physical-environmental dimension, the second rank belongs to the socio-cultural component and the least impact on the tourist attraction belongs to the components of urban management.The greatest impact on the rate of tourist attraction in the study area is in the physical-environmental dimension and the second rank belongs to the socio-cultural component and the lowest impact on the tourist attraction belongs to the components of urban management.In order to measure the importance of dimensions and components of environmental quality, stepwise regression was used. The results of stepwise regression analysis show that the physical-environmental component with a coefficient of determination (R2) of 0.848 has the greatest impact on tourist attraction in the area.

The choice of urban tourism destinations by tourists is influenced by various factors, one of the most important of which is the role of environmental quality factors that guide tourists in choosing a tourist destination to small towns.In this study, an attempt was made to explain the role of environmental quality in attracting tourism to tourism destinations in the small town of Color in Ardabil province.According to the obtained results, it can be said that the components of environmental quality are effective in introducing and attracting tourists, and the set of components of environmental quality provide the basis for tourists' satisfactionThe results showed that tourists in the level of alpha 0.05 have been satisfied with the environmental quality of tourism in the city in all areas and most of it is related to the physical-environmental component with an average of 4.14 and socio-cultural, managerial and functional-structural components are in the next ranks, Therefore, it can be said that the physical and environmental factors of the tourist destination, which have the components of quality of space and tourism facilities, weather conditions, green space, visual beauty, have had a significant impact on attracting tourists in the small town of Color. The physical components of the environment can provide a competitive environment for choosing a tourist destination in this city. Significant regression results also showed that the physical-environmental component with a beta coefficient of 0.183 is more effective in attracting tourists than other components. As a result, it has the necessary explanatory power over other variables.percentage among the four components and social, cultural and managerial, functional-structural components are in the next ranks.The greatest impact on the rate of tourist attraction in the study area is in the physical-environmental dimension, the second rank belongs to the socio-cultural component and the least impact on the tourist attraction belongs to the components of urban management.The physical-environmental component has a significant effect on tourist attraction. This effect is also evi In order to measure the importance of dimensions and components of environmental quality, stepwise regression was used. The results of stepwise regression analysis show that the physical-environmental component with a coefficient of determination (R2) of 0.848 has the greatest impact on tourist attraction in the area. Has been studied. Dent in the value of the standardized beta coefficient.