جستجوی مقالات مرتبط با کلیدواژه « destination choice » در نشریات گروه « علوم انسانی »

Destination managers would like to have a better understaning of the factors affecting destination choice by tourists. In the conventional demand side models, factors such as the income level in tourist origin countries, the price level in the destination and the exchange rate have been introduced as the core effective factors. Here some important theoretical bases such as Lancaster’s theory of demand for multi dimensional products are ignored or not prefered because of the difficulties in practice. The following article would first focus on the theoretical basis of tourists’ destination choice and then will study the destination choice factors for tourists who visits Isfahan as a cultural historical destination. The sample volume was determined according to Morgan’s schedule for infinite societies, and the sufficiency of sample was checked by KMO statistics. The questionnaire’s face was confirmed by research team advisors and the reliability of questionnaire has been tested by Cronbach's Alpha test.Using factor analysis for a data set of 384 cultural heritage tourists, we found that: price level at the destination, authenticity and uniqueness of attractions, safety and security, attitude of local people and authorities toward the tourists, and level of tourism services at the destination are the most important factors in choosing cultural-historical destinations. The results indicate that 57.414 percent of all affecting factors on destination choice have been explained by the introduced factors in this paper. Key Words:

People’s increasing demand for outdoor recreation, particularly those who live in metropolis and industrial cities, has created appropriate opportunity for income generation through agritourism by villagers. However, it may cause problems regarding the change of agricultural land use, should poor management practices be applied. One of the most important factors affecting income generation through agritourism is the recognition of tourism market and motivations of tourists. This study analyzed motives of tourists affecting the choice of agritourism destination. This study was a descriptive-analytical type of quantitative research conducted by a survey. The study population consisted of 18 years and older tourists visited the East Alamut region in summer. The sample size (n=255) was determined based on tourists’ motives and factor analysis perquisites. Convenience sampling method was employed because of lack of appropriate sampling frame. Respondents determined their highest priorities and motivations such as benefit from clean air, contact with nature, relaxation, and having a good time with family in a calm atmosphere. Also this study indicated that factors such as “being with family,” “learning and spending less,” and “self-actualization and change” were the most important factors in the choice of agritourism destination by tourists.

There is a relationship between tourism motivation and destination choice, acquiring knowledge about this is so important in predicting the future patterns of tourists’ behaviour. The main purpose of this study is to analyse the motivational factors influencing European tourists’ decision making process to choose Iran. A sample of 404 tourists were studied, the data were analysed using factor analysis. The mentioned factors were categorized in four pull factors groups named “Attractiveness of safety and peace of mind”, “Attractiveness of marketing”, “Attractiveness of seeking diversity”, and “Attractiveness of culture and history of the destination”. The results show acquiring knowledge and learning about history and cultural heritage is a notable motivational factor, also tourists are persuaded to travel to Iran for feeling safe and secure and relying on their friends’ recommendations. Using social media professionally for providing tourism information about Iran and trying to give actual positive image of Iran will lead more European tourists to choose Iran. So, it is necessary to regard three main dimensions of tourism destinations such as improving international political relationships, conserving cultural and natural resources and offering tourism services and facilities.

The main purpose of this study is to analyze the relationships among information sources, destination image and destination choice decisions of potential travelers. A conceptual model was generated on the basis of literature review in which five hypotheses were proposed. Research instrument administrated in the English language was used for this study. Data analysis was conducted in two stages. First, exploratory factor analyses using principal component method with Varimax rotation were conducted on destination image and information sources to examine their dimensionalities and psychometric properties. In the second stage, multiple regressions were used to test hypothesized relationships among all image factors, information sources and choice of Iran as a tourism destination. All of these procedures were performed using SPSS 17. The results confirmed that information sources have a significantly positive effect on destination image and choice decisions. The theoretical and managerial implications were drawn on the study findings.