جستجوی مقالات مرتبط با کلیدواژه "عملکرد مالی" در نشریات گروه "محیط زیست"

The present research has been conducted with the aim of investigating the impact of strategic orientation on sustainable environmental performance through market orientation and moderation of strategic flexibility in small and medium enterprises of Great Khorasan province. This research is applied in terms of purpose and descriptive-correlation in terms of implementation method. The statistical population of the research is company managers. The statistical sample was calculated using Kurtjesi and Morgan table for unknown communities of 314 people and non-random sampling method is available. The tool used in this research is the standard questionnaire of Habib et al (2021), AlQershi et al (2022) and Daradkeh & Mansoor (2023) with 32 questions. In order to determine the validity of the questionnaire, content validity was used with the approval of professors and experts and knowledgeable people, and construct validity, convergent and divergent, and Cronbach's alpha coefficient and composite reliability were used for the reliability of the questionnaire, which finally confirmed the validity and reliability. In this research, descriptive and inferential statistics methods were used for data analysis using SPSS and pls software. The results of the research showed that strategic orientation has a significant impact on sustainable environmental performance in small and medium enterprises in Great Khorasan province. Also, the mediating effect of market orientation and moderating strategic flexibility between strategic orientation and sustainable environmental performance has been confirmed in these companies.