جستجوی مقالات مرتبط با کلیدواژه "ویژگی های محصول" در نشریات گروه "صنایع"

Cost, quality and design time of macro integrated products are important and necessary factors in design management. The aim of the current research is to provide an integration model for technological readiness, requirements statement document and also description of product features in the management of macro system design in domestic air base products. In particular, the research intends to reduce the time required for the final delivery of the product by identifying and prioritizing the real and prospective needs of customers/users, while applying gradual changes and evolutionary measures. The research method is survey-descriptive in terms of execution. In fact, the approach of data survey and analysis is carried out quantitatively using exploratory and confirmatory factor analysis. The results obtained from the significant factor loading coefficient and path coefficients as well as the test results of the research variables show the following. The significant coefficient of six paths - among the visible and hidden variables in addition to the components determined in the research conceptual model - is higher than 1.96 at the 95% reliability level. These numerical results confirm the research hypothesis and validity of the model fit.

This paper addresses a new product positioning problem, in which prices of the products are simultaneously determined in order to maximize both customer satisfaction and seller’s net profit. In this regard, customer willingness is identified with respect to the products within a family, upon which prices of the products are optimized so as to attain two objective functions: 1) maximizing customer satisfaction and 2) maximizing seller’s net profit. Despite of the literature body which has taken this problem into account for a single product, the developed model in this paper considers the case of a multiple products for different customer segments. To do so, an algorithm is developed which the considered problem is divided into a number of sub-problems solved by using GAMS and Matlab. Finally, a numerical example is illustrated.