جستجوی مقالات مرتبط با کلیدواژه « brand » در نشریات گروه « صنایع »

Previous studies have reported that trust is the main issue that needs to be resolving. (McKnight & Chervany, 2001). Trust proficiently leads people or organizations to acquire maximized benefits and potentially gives an organization a competitive advantage in markets, communities, and hierarchies (Robbins (2016), Semuel & Chandra (2014). The extent of this study revolves around develop consumer trust in the quality of cosmetic product scope.  Researchers have shown an increased interest in the cosmetics field as the average annual growth in the last twenty years is 4.5% and the rate of growth presume to continue over 3%.   The objectives of this research are to (1) understand factor involves in the process of build consumers’ confidence and trust virtually in offline and online business, (2) to determine the prominent information need to be an underline in marketing strategy, and (3) to understand how trust can affect consumer preference on cosmetics product. This study underlined cosmetic price, cosmetic brand name, and cosmetic country of origin are the prominent information that needs to underline in marketing strategy. Important issues were addressed and recommendations were made for prospect research.

The current research has been done pursuing the goal to present a content marketing model with brand improving approach in banking industries. This study is applied in terms of goal and survey- exploratory concerning the approach. The statistical community is made up of a group of experts including the senior executives of the banking industries, academic faculty in marketing and marketing consultants acquainted with the banking industries who were posed in-depth interview. Selecting the experts and their interviews continued until reaching theoretical saturation and then stopped. In this research, snowball sampling method was used and this process continued until the researcher reaching theoretical saturation. And ultimately, the study finished with interviewing 9 experts. Since the data-driven theory has been utilized in this research, collecting the data has been mainly done by in-depth and unstructured interview. Finally, after three steps known as open, axial and selective coding, the conceptual model has been designed based on the paradigm model.