جستجوی مقالات مرتبط با کلیدواژه « زعفران » در نشریات گروه « مکانیک »

As one of the influential phenomena in the modern world, packaging protects products from environmental factors. It serves as a communicative tool for presenting brand imagery and a reference point for consumers' product selection. This research investigates the influence of Islamic Iranian design representation on saffron packaging on audience communication. The main research question is to explore the position and orientation of Iranian saffron packaging designers regarding the representation of Iranian identity components in their works. The research method is descriptive-analytical, and data collection is a combination of surveys, image analysis, and field observations through questionnaires and interviews with the audience. Data analysis is qualitative. The findings indicate that the visual elements of Iranian saffron packaging in successful samples represented Iran's brand and cultural identity components and conveyed the intended meanings. However, there are challenges in transferring the desired concepts and meanings, leading to disruptions in communication with Iranian consumers. These challenges are as follows: 1. Undesirable design of the packaging's appearance, protective structure, and ergonomic issues; 2. Weakness in providing a proportional and desirable product and service identity in the brand name; 3. Challenges in utilizing proper language and visual typography; 4. Inadequate use of suitable colors in the packages; 5. Inappropriate use of visual elements in the design and the lack of attention to elements that evoke memorable experiences from the Iranian audience's previous encounters.

Saffron is a strategic exporting crop in our country and Iran is known as the greatest producer and exporter of it in the world. Deficient packaging systems can be the most common reasons of the decline in the Iran's share in exporting saffron. Appling the modern methods of packaging such as Hurdle technology can greatly maintain the quality of saffron. Despite developments in saffron packaging and other fields, problems such as poor packaging systems and low hygiene and quality standards, Iran couldnt find it's original place in the world as the manufacturer of this product with high added value yet. Therefore, it is necessary to implement strategies and action plans, such as the production of new and diverse products, using novel technologies in packaging and improvements in hygiene and quality standards to maintain the position of Iranian saffron in the world while improving its production efficiency. In this study, in addition to a general overview on saffron and its properties, the main problems in saffron exporting packaging and novel technologies in preserving saffron such as modified atmosphere packaging, nanotechnology and irradiation has been described.