جستجوی مقالات مرتبط با کلیدواژه « رفتار مصرف کننده » در نشریات گروه « شیلات »

The behavior of rural households for fish consumption was evaluated in the Golestan province of Iran . Data were collected through a designed questionnaire. In the inferential analysis of the research, chi-square, Mann-Whitney, and scoring tests were used for ranking. 51.3% of households are interested in fried fish and 32.7% are stuffed fish and 37.3% and 33.3% of households in these areas supply fish from the place of fishing and harvesting and fish market. About 57% buy less than twice a month and an average of 6.12 kg of fish. 42% of them consumed canned food and their per capita consumption was 37.7 kg. The most important reasons for consuming their fish were one to four quality and freshness, cheapness, cleanliness and hygiene, and nutritional properties and value, respectively... People under 45 years old like the supply of packaged and frozen fish. People with higher income and above 25 million Rials buy fresh, filleted and completely cleaned fish and the opposite group with lower income are more inclined to canned fish. .. They consider the properties and nutritional value of marine fish to be much higher than farmed fish, and they had great skill in distinguishing fresh fish from stale fish. Therefore, there is a possibility of providing a market and supply of processed products to help the economy of rural households in the province to increase fish per capita consumption. However, the possibility of access to marine fish and reducing the price of fish in rural should be provided to increase consumption, and a special study of the consumption of marine and farmed fish in rural areas is recommended.

Behavior of fish consumers in rural households in coastal areas of Golestan province after designing a questionnaire and collecting data, statistical analysis was performed in 2020. In inferential analysis of the research, chi-square, Mann-Whitney and scoring methods were used for ranking. They per capita consumption was 14 cans and their per capita consumption was 14/7 kg. 64% of them consumed less per capita than the national average (12/1). Rutilus firisii kutum was the most popular species, but they could not afford to buy sturgeon. The reasons for their consumption were quality and freshness, cleanliness and hygiene, and interest in fish, respectively. The income group above 2/5 million Tomans had a per capita consumption increase of about 9 kg compared to the lower group. And in the purchase of fish flavor, taste, size, species, properties and nutritional value and not in danger of extinction and the desired supply of fish, fresh, frozen and canned for them was more important than the other group. All 9 factors examined in households with higher education level than diploma and those with higher per capita consumption than the national average was more important in buying fish. Under the age of 45 in shopping to flavor, taste, properties and nutritional value and in the desired supply mode, more than older ages, they paid attention to filleted and canned fish. Households that had higher per capita consumption than the country's per capita Fish consumption and with university education cared more about fresh, packaged and canned fish than anyone else. Despite the interest in fresh fish and certain species in these areas, access to them seems to be limited and income, educational, age and consumption limits are effective in the tendency to consume fishery products along with fresh fish. And the possibility of providing a market and supply of processed products, helping the economy of rural households in rural areas to increase per capita consumption.

Planning to increase the per capita consumption of shrimp in the country, like any other food, will not be possible without an examination of consumer's behavior and the recognition of their needs, interest and tastes. The purpose of this study was also, to assess the priorities of shrimp consumers and their barriers to consumption in the country. The statistical population of the study was the whole country that was selected by random sampling of 10 cities and completed 1000 questionnaires corresponding to the population of the mentioned cities. Questionnaire data were transferred to the SPSS 20 software and ranking of desired factors were determined by Friedman test. The results showed that the three first priorities of consumers were quality, packaging and experimental records. Other priorities were positive and negative beliefs, supplying and processing model, price, availability, convenience of cooking, consumer income, and time-consuming, respectively. In term of the quality, packaging, positive and negative beliefs and processing model, the first priority of consumption society was smell, brands name, tissue contamination and fried shrimp (packaging), respectively. The study of barriers to consumption of this product in the country showed that the prices (expensive) of shrimp, its smell, and disproportion of shrimp prices with people's incomes were the first three barriers to buying and consuming shrimp in Iran, respectively. In this research, per capita consumption was calculated 98.5 and 487 grams for the statistical population and consumption society respectively. According to the results, in order to increase the per capita consumption, this industry's managers should concentrate their activities on quality and packaging indicators and final price of product.

Considering the importance of fish consumption in provision of nutritious food for community as well as increasing per capita consumption, factors affecting the fish consumption behavior in Sari were prioritized in the present study. For this purpose, a field research was performed using a questionnaire on 266 consumers household. Beside descriptive statistical analysis by Spss19 software, inferential analysis on nonparametric statistics was done. Factors which their average score was more than 3 were identified as the main factors and using the Friedman`s test with the possibility of (

To identify situational influences parameters on fish home consumer’s behavior was designed of questionnaire in Tehran. After the Reliability and viability evaluation of questionnaire. it was prepared and filled randomly for 295 of households of different localities of Tehran with considering the proportion of population in each localities. The degree of importance of effective parameters and their priority were calculated by Fridman test, and the effective parameters with priority was done among all groups of fish consumers. The results showed that, Hygiene Place, smell, ambient ventilation, presentation, cleanliness and clothing seller and their behavior, Crowded store and Picking Method are the most important situational influences purchasing and consumption factors totally of Tehranish households, Curiosity was the main motivation for buying first-order. While buyers are most interested in buying fish from the fish store.