جستجوی مقالات مرتبط با کلیدواژه "agricultural products" در نشریات گروه "علوم ترویج"

Agriculture is an activity with various risks, including production, trade and financial risks. The instability of the prices of agricultural products as a major problem has always caused concern and distrust of producers and consumers towards the market. Price insurance with price risk coverage, which is the most important market sign and the most important factor in production and sales decisions, is a good way to reduce product price fluctuations in the market. The purpose of this study is to assess the feasibility of price insurance to cover the price risk of farmers in Sari, which reduces the risk of agricultural prices and business stability.

In this study, using field data and interviews with farmers, Features affecting the acceptance of price insurance such as price insurance flexibility for different products and its varieties, the ability to update premiums based on market day price ,and calculate fair premiums based on the index agreed by the insurer and insurance were investigated. For this purpose, Spearman correlation coefficient and structural equations were used for farmers in Sari.

The results showed that between price insurance and price insurance flexibility variables for different varieties and different products, the ability to update the premium based on the market day price and calculate a fair premium based on the index agreed by the insurer and the insurer there is a positive correlation. Also, the correlation between price insurance and the ability to update premiums based on the market price is greater than other effective factors.

According to the results, the flexibility of price insurance on the acceptance of price insurance for different products and its varieties by farmers, the ability to update price insurance on the acceptance of price insurance by farmers and price insurance on a fair premium based The index agreed by the insurer and the insurer of price insurance has an effect on the acceptance of price insurance by farmers. Therefore, the research hypotheses are confirmed.

Nowadays, networking is recognized as an approach for marketing effectiveness and business success. Networks and networking activities are used by companies as an entrepreneurial approach. The main purpose of this study was investigating the role of entrepreneurial orientation of home business owners on their network-oriented behaviors in the field of agricultural products (citrus). Statistical population of this research was the home based business owners of agricultural citrus products in five first- ranked and selected provinces of the country in citrus agricultural production. A sample consisting of 384 subjects were selected by a multi- stage cluster sampling method and the research questionnaires were distributed among them and required data collected. Confirmatory factor analysis and convergent and divergent validities were used to determine the validity of research instrument and Cronbach's alpha method was used to examine the reliability. The results showed appropriate validity and reliability scores. Research hypotheses were tested by Structural Equation Modeling with LISREL software. The results show that entrepreneurial orientation and its components have significant impacts on the network- oriented behaviors. According to the results of research, collection, analysis and application of information related to environmental changes in the target market, utilization of new technologies in order to surpass competitors, use of social networks for marketing and sales of products are suggested.

Given the intrinsic origin of the problems of agricultural production and trade in Iran, this study aimed to examine the current state of planning and the role of information systems in the planning of agricultural production in Iran to design a system effective agricultural information. This research, in terms of purpose, is descriptive and the survey, in terms of data collection, is descriptive and, in terms of the nature of the analysis, qualitative. Required information was obtained through the purposeful sampling method and through the analysis of themes, through the analysis of documents and reports and interviews with managers and experts in the field of management and planning of crop production and information technology of the Ministry of Agricultural Jihad and its affiliated organizations.The results showed that in the agricultural field of Iran, there was no systematic exchange of information about farmers between farmers, agricultural experts with farmers and other stakeholders. Therefore, the use of information systems in the agricultural field was not only necessary, but also obligatory in Agriculture management has been identified so the comprehensive information Agriculture system is provided and a comprehensive agricultural information system and design is essential.