جستجوی مقالات مرتبط با کلیدواژه « محصولات کشاورزی » در نشریات گروه « علوم ترویج »

Agriculture is an activity with various risks, including production, trade and financial risks. The instability of the prices of agricultural products as a major problem has always caused concern and distrust of producers and consumers towards the market. Price insurance with price risk coverage, which is the most important market sign and the most important factor in production and sales decisions, is a good way to reduce product price fluctuations in the market. The purpose of this study is to assess the feasibility of price insurance to cover the price risk of farmers in Sari, which reduces the risk of agricultural prices and business stability.

In this study, using field data and interviews with farmers, Features affecting the acceptance of price insurance such as price insurance flexibility for different products and its varieties, the ability to update premiums based on market day price ,and calculate fair premiums based on the index agreed by the insurer and insurance were investigated. For this purpose, Spearman correlation coefficient and structural equations were used for farmers in Sari.

The results showed that between price insurance and price insurance flexibility variables for different varieties and different products, the ability to update the premium based on the market day price and calculate a fair premium based on the index agreed by the insurer and the insurer there is a positive correlation. Also, the correlation between price insurance and the ability to update premiums based on the market price is greater than other effective factors.

According to the results, the flexibility of price insurance on the acceptance of price insurance for different products and its varieties by farmers, the ability to update price insurance on the acceptance of price insurance by farmers and price insurance on a fair premium based The index agreed by the insurer and the insurer of price insurance has an effect on the acceptance of price insurance by farmers. Therefore, the research hypotheses are confirmed.

Nowadays, networking is recognized as an approach for marketing effectiveness and business success. Networks and networking activities are used by companies as an entrepreneurial approach. The main purpose of this study was investigating the role of entrepreneurial orientation of home business owners on their network-oriented behaviors in the field of agricultural products (citrus). Statistical population of this research was the home based business owners of agricultural citrus products in five first- ranked and selected provinces of the country in citrus agricultural production. A sample consisting of 384 subjects were selected by a multi- stage cluster sampling method and the research questionnaires were distributed among them and required data collected. Confirmatory factor analysis and convergent and divergent validities were used to determine the validity of research instrument and Cronbach's alpha method was used to examine the reliability. The results showed appropriate validity and reliability scores. Research hypotheses were tested by Structural Equation Modeling with LISREL software. The results show that entrepreneurial orientation and its components have significant impacts on the network- oriented behaviors. According to the results of research, collection, analysis and application of information related to environmental changes in the target market, utilization of new technologies in order to surpass competitors, use of social networks for marketing and sales of products are suggested.

The purpose of this study was to investigate the effect of marketing capabilities on export performance of Entrepreneurial Exporter companies of Agricultural Products in Iran, directly and indirectly, with the mediating role of competitive advantages. The statistical population of this research is export companies of agriculture products in Iran, which have export performance in the past 3 years. using available rrandom sampling method, 423 questionnaires were collected. Respondents to questionnaires in companies, were executives. To test the research hypotheses and data analysis, SEM structural equation modeling and SPSS and Smart PLS software were used. The results of statistical data and structural equation modeling showed that marketing capabilities do not have a direct impact on the export performance of the company and its impact is due to the creation of competitive advantages. Marketing capabilities have a positive and significant effect on competitive advantages, and competitive advantages have a positive and significant effect on export performance. Also, a general review of the results shows that the variable of marketing capabilities, directly and indirectly through the creation of competitive advantages, explains 45% of the variations in the export performance, which indicates the importance of marketing capabilities Market sensing, Customer engaging, and Partner linking) in Achieving superior export performance. Based on the results of this research, companies should be aware of the importance of marketing research and try to keep in touch with customers and partners alike and note that connecting with customers in international markets and recording their demands and suggestions can be effective in improving the company's export performance.</div>

Given the intrinsic origin of the problems of agricultural production and trade in Iran, this study aimed to examine the current state of planning and the role of information systems in the planning of agricultural production in Iran to design a system effective agricultural information. This research, in terms of purpose, is descriptive and the survey, in terms of data collection, is descriptive and, in terms of the nature of the analysis, qualitative. Required information was obtained through the purposeful sampling method and through the analysis of themes, through the analysis of documents and reports and interviews with managers and experts in the field of management and planning of crop production and information technology of the Ministry of Agricultural Jihad and its affiliated organizations.The results showed that in the agricultural field of Iran, there was no systematic exchange of information about farmers between farmers, agricultural experts with farmers and other stakeholders. Therefore, the use of information systems in the agricultural field was not only necessary, but also obligatory in Agriculture management has been identified so the comprehensive information Agriculture system is provided and a comprehensive agricultural information system and design is essential.

The present study used Delphi method. A two-part model was developed in relation to weaknesses and threats faced by Agricultural Insurance Fund. The statistical population of the study was 60 experts 79 percent of which were from government sector, 14 percent from cooperatives, and 7 percent from private sector, insurance industry and rural and agricultural development fields. The results indicated that non adoption of economic rules and firm management principles, weakness of statistical system, the lack of competition in service provision, and absence of a sustainable system of monitoring and evaluation were among the weak points of the Insurance Fund. The factors threatened the Fund included: inappropriate structure of production units, land fragmentation, lack of production standards, and subsistence farming systems. In addition, both groups of experts from staff and line had similar views.

The purpose of this study is to produce a crop that can provide an appropriate context for the participation of farmers in economic development of the area. The statistical population consisted of farmers who have cultivated three crops, triticale, Nomar barley and Hamoon wheat in 2002 crop year in Sistan-and-Baluchestan province. The study has applied cost-benefit analysis to time series data, and the results implied that since triticale is a newly introduced cereal in the province, that can be used as a seed food for human consumption and as a fodder for animal feeding, its cost-benefit ratio was more than one in two locations of the Sistan region and Khash. Triticale cultivation and extension as a new cereal with high potential for fodder and seed production can be effective in generating crop diversity and increasing performance in the region, considering its high performance in comparison with Nomar and Hamoon wheats.

This paper makes use of results of General Census of Agriculture carried out at the 1960-1993 period as well as crop production reports as its database; and of discriminant analysis techniques, and within groups comparison of operators in order to calculate and analyze the relations between size of agricultural operating units and agricultural intensification index.The results indicate that the level of intensification, yields per hectare, and the return rates in all operating units have increased during the period, and the production of four selected crops including cereals, pulses, industrial plants, and potatoes has reached from 5 712 000 tons in 1960 to 19 858 000 tons in 1993. The indices of the number of operating units, crops cultivated area, proportion of irrigated lands, operating units, proportion of lands under cultivation of labor-intensive crops to total cultivated lands, yields per hectare in family operating units smaller than 10 hectares, are significantly higher than those of large-scale units. These units, with and ownership of 31.5 percent of the lands under cultivation of twenty-one crops studied, accounted for some 50 percent production of these crops and 70 percent production of the selected six labor-intensive crops at 1992-93 crop year. In addition, yields per hectare of nineteen crops in units smaller than 10 hectares were over 5.5 tons and in units of larger than 10 hectares were less than 3 tons. Besides, there were less than 20 percent of the fallow lands in the units smaller than 10 hectares and 42 percent in the units larger than 50 hectares. A reverse correlation between the size of operating units and the factor of agricultural intensification, shown also significant while environmental, natural, spatial, and technical variables are controlled, is mainly influenced by a coordinated management, an experience of indigenous knowledge with a cultivation history of over thousands of years, lower over-head costs, adaptability to environmental changes, higher incentives, adoption of inventions, and duties conducted by members of the family units compared to the large-scale units.