جستجوی مقالات مرتبط با کلیدواژه « مطلوبیت فرصت » در نشریات گروه « علوم ترویج »

Although a relatively neglected topic within the entrepreneurship and creativity literature, personal turbulence has been suggested to account for emergence of new ventures, intention to start a new business and opportunity recognition. On the basis of the predominant impact of personal turbulence on various crucial aspects of the entrepreneurial process, some scholars contend that personal turbulence will also offer a promising lens for gaining insights into entrepreneurs' creativity. In this regard, the purpose of this study was to investigating the role of personal turbulence in Entrepreneurial Opportunities Recognition in agricultural sector of Kermanshah province. The statistical population of this study consisted of all entrepreneurs in agricultural sector of Kermanshah province, that 102 of whom were selected by simple random sampling method. The instrument was a questionnaire that validity and reliability were confirmed by the panel of experts and Kuder- Richardson coefficients. The results of this study showed that entrepreneurial opportunities in agricultural sector was recognized correctly and successfully by entrepreneurs, because they investigated the feasibility, desirability and the degree of alignment between an opportunity’s specific means of supply and a target market at the high level. In addition, findings showed that only 37.3% of the entrepreneurs in this study, before the start of entrepreneurial business and the recognition of agricultural entrepreneurship opportunities in their personal life were confronted with turbulence. The results of regression analysis indicated that the personal turbulence was able to explain 18% of variation variances in the entrepreneurship opportunities recognition in agricultural sector of Kermanshah province. The main implication of this study is to encourage policymakers, planners and managers to create a sense of self-esteem in villagers and farmers to take advantage of the huge potential of the agricultural sector.