جستجوی مقالات مرتبط با کلیدواژه « توزیع » در نشریات گروه « هنر و معماری »

Marketing mix elements, especially price, distribute and promote brand equity plays a major role in creating them. And by increasing its effectiveness and efficiency, strength and brand value also will be upgraded. The aim of this study was to investigate the relationship between the elements of the marketing mix (price, place, promotion) with Sabah brand equity among customers is the city of Gorgan. The methodology of this research is descriptive and correlational. And the population of all customers in the city of Gorgan Sabah intended that their number is unlimited. And the number of samples based on simple random sampling method, using Morgan table, 384 people. The data questionnaire with standardized questionnaire U, Danto and Lee (2000), which is used Cronbach's alpha coefficient of 0.7 of all the variables. To analyze the data, smartpls.2 software-based structural equation modeling was used. The results of the main assumptions of the study indicated that between price and brand equity, there is a significant relationship between advertising and brand equity, but there is no relation between the distributions with the brand equity. Between price and brand associations, international distribution and brand awareness, between advertising and brand loyalty, brand awareness between advertising, and between loyalty between advertising and perceived quality, perceived quality and brand associations and brand equity there is a significant relationship. But the price and price to customer loyalty perceived quality and perceived quality between distributions and there is no significant relationship between distribution and customer loyalty.

This paper takes an overall look at the economy of arts and studies the relation between economy and the production of theater by considering the economic and cultural principles and approaches governing today’s society of Iran. The main objective of this study is to study the adverse conditions of Iranian theater and the inferior status of this cultural product in Iran. In scientific terms، economy is the budget or capital، which is converted to products for consumption purposes. Product is something that both meets the needs of people، and can be exchanged with other products. Therefore، any product has two properties: 1- It meets the needs of people. 2-It is produced and distributed for exchange purposes. If theater is considered as a cultural product that has different mechanisms from its production to performance and can be consumed like any other product to meet a part of human’s needs، we must pay enough attention to create a balance between its costs and incomes just like any other product، since theater is subject to three economic elements of production، distribution، and consumption. Theater is considered a valuable product in development terms. The government is interested that people consume such a product more than what is consumed in practice. Despite such an interest، there are barriers that reduce the share of theater in cultural budgets in such a way that the status of theater in the finance system and cultural budgets of Iran has lowered to its minimum، and the support and facilities provided to theater is less than the half of those granted to other arts. These barriers can be classified as follows: - Unquantifiable nature of art has made it difficult in general to use quantitative criteria and measuring tools for its recognition. Such a problem makes it also difficult to provide the statistic data and indices that are required for the economic evaluation of an artistic work. - The theater artists and experts have no strong will and interest to generate such indices. As the economics of art as a branch of economics that evaluates and analyzes the tangible results of artistic policies، plans، and activities has not a broad background، the studies conducted in this field are limited and speak in general terms. Moreover، they fail to provide a clear perspective on practical and theoretical solutions. This research shows that theater in Iran has a small share in the households’ consumption baskets and plays an insignificant role in the national economic and development plans. Therefore، it can be concluded that theater has an inferior status in Iran، and such a status in artistic production and culture is undermining quantitatively and qualitatively. If theater is considered and employed as a profitable and entrepreneur institute in the cultural society and its economic aspects are studied for taking more upturn، the methods of promoting investments and directing proper financial resources are revealed and the most important obstacles to the upturn of theater are removed.

This article is trying to study production and distribution system based on providing value chain with the aim of identifying production & distribution system of hand-made carpet firstly; and studying the feasibility of changing from the push system to the pull system regarding the viewpoints of the elite and expert, secondly. In order to achieve this goal, the descriptive method of research has been used. Statistical population of this study includes elite and informed experts in production & distribution of hand-made carpets. Due to acquaintance of Iran National Carpet Center (INCC) with these people, 55 experts have been selected as the statistical samples. For collecting required information, a questionnaire has been used. The results of this study show that the present system of production & distribution of hand-made carpet in Iran is based on push system, which means the production & distribution of this product is not totally based on customer taste and Iranian experts active in this field try to provide carpets for target customers with hope that they will see those carpets and their art and hopefully will be encouraged to purchase them. But in most of cases, this method is not an effective one and competitors are producing their carpets incorporating the understanding of the customers’ taste regarding color, shape, size and drawing. Also the results of this study show that with planning and informing active people in this industry, it is possible to change the system from the push type to the pull one.