جستجوی مقالات مرتبط با کلیدواژه "تجارت الکترونیک" در نشریات گروه "هنر و معماری"

The purpose of this article is to compare Packaging in online shopping vs offline shopping. It is considered that, the customer’s behavior in online shopping is completely different from buying patterns in person; nevertheless the packaging is still mostly designed according to buying in person. In this article, the process in which the package is designed, is challenged; so the differences which are necessary for design process are to be considered. Following these parameters, the effect of time and 4 Moments of Truth)MOT(, including ZMOT, FMOT, SMOT and TMOT )Z,F,S and T stand for Zero, First, Second and Third respectively(are also investigated. Furthermore, the influence of the opportunities and limitations of ecommerce on packaging is also considered. This article suggests that the context of redesigning e-commerce packaging should be made by focusing on the discussed parameters.

Increasing development of e-commerce in global extent encompass diverse and different products. The handmade carpet is one of such products traded by many websites around the worlds. However، in Iran e-commerce of handmade carpet has not been taken seriously. The results of previous studies have shown that the commencing such action is fully beneficial and useful. E-commerce، however، due to some reasons have not become possible until recently in Iran. This research is conducted using descriptive-surveying-analytical method using observational tools، and by distributing a questionnaire and desk study. Observation and analysis of foreign successful websites as well as study of active Iranian websites and interviewing with exporters of handmade carpet in Tehran revealed major causes and reasons of absence of Iran in this field. The results show that successful foreign websites technically and operationally have no complex tools and equipment which may need major investment. Thus، designing and launching similar website is also possible in Iran. However، regarding absence of training and necessary and required data among sellers and exporters and limited relationships with other countries and foreign banksdue to sanctions، they are not much willing to participate in this context. Its seems that by attracting foreign financial partners and financial support of the government in creation of equipped marketing websites، training of businessmen and producers، and legislation for copy right in the context of handmade carpet the grounds for introducing e-commerce of handmade carpet can be provided.