جستجوی مقالات مرتبط با کلیدواژه « kansei engineering » در نشریات گروه « هنر و معماری »

Childhood plays a critical role in the formation of the human personality both individually and socially. The spaces in which children interact are one of the main factors in the formation and development of their personality and education of children. In this regard, we can consider the impact of urban furniture in these spaces on children. This group of society, in terms of their physical and mental characteristics, needs their own special design to use products made in the field of urban furniture. Finding the needs of children, which often involves providing a sense of security and a sense of belonging to and participation in the environment, can be the subject of research and design. Accordingly, the present study seeks to find the needs, feelings, and optimization of urban space through the design of urban furniture in parks. On the other hand, due to the inadequacy of the three elements of urban furniture, benches, public drinking, and trashcans, for children to use in this park, as well as lack of coordination and visual and conceptual fit of the mentioned elements with children's playgrounds, these three elements are selected from the urban furniture collection for research. Therefore, the main question of the research is based on whether the design of urban furniture with an emotional-oriented design approach facilitates the emergence of personality, social independence, and excessive dependence on parents in the child? This research is applied in terms of purpose and qualitative in terms of type, in which the descriptive-analytical method is used. In the method of data collection using scientific sources with emphasis on the method of survey, observation and questionnaire, the necessary information was extracted. This study was carried out in Laleh Park of Tehran using Kansei engineering method to measure the emotions of children aged 5 to 12 years, considering the issue of growth as the most important part in child psychology, the three concepts of child needs, activities and growth and considering all aspects of children's existence which includes psychological, emotional, personality, intelligence, cognitive and moral aspects. In designing the questionnaire, the method of semantic differentiation, which is the most common method of measuring the perception of emotion in Kansei engineering, has been used. Questionnaires voluntarily and with descriptions and interviews by children (9 to 12 years) and in cases where children could not complete the questionnaire, researchers by asking questions according to the words of Kansi and using flashcards that are designed the furniture in question was drawn with the words of Kansei, and the questionnaires were completed based on the children's movements in reaction to the left or right, or their verbal reactions. Data analysis in this study was performed through Excel software to calculate the average score of each word in relation to each element and then after these comparisons using Excel and SPSS software to relate each word to the characteristics of one or more products, the cluster analysis method was used using the k-mean algorithm, factor analysis, and cross-tabulation analysis. According to kansei's engineering process, all products related to the subject of the project, including items available in the city, Laleh Park, and items found on the Internet, were collected and examined in terms of product design criteria such as ergonomics, performance, and aesthetics. General and details of each product were identified and categorized. Among these products, images of five products from each bench, trash, and drinking element were selected to ask, understand, and analyze user requests. Related sites, books, and articles were studied to obtain Kansei's vocabulary, and children were interviewed about their feelings about the elements in question. All the adjectives that described the product area were recorded in the form of bipolar adjectives, which finally, after sifting the obtained words and deleting similar words, finally 29 words for the drinking element, 29 words for the bench element, and for trash element 28 words were selected. Kansei words were compared in each number 1 to 5 of the benches, trashcans, and public drinking with diagrams to better display the information obtained. In reviewing the average scores of adjectives, the highest score associated with the bench element is related to adjectives that are familiar, functional, reliable, solid, and in the next degree, adjectives that are pleasant, relaxing, cheerful, appropriate color, appropriate to the environment, Beautiful, friendly, attractive, innovative, modern, different, ergonomic, safe, enjoyable and simple, other traits rated less than 4.30 were considered ineffective. Also, the highest score associated with the trash element is related to the attributes familiar, creative, childish, attractive, happy, lightweight, appropriate, and kind color, and then the attributes of simple, safe, ergonomic, functional, different, modern, solid, exciting, friendly, beautiful, healthy, fits the environment, well-made, and other traits with a score of less than 4.30 were evaluated as ineffective traits. In the case of drinking elements, the highest scores are related to the attributes of creativity, modern, attractive, well-made, different, and in the next degree enjoyable, functional, beautiful, happy, childish, pleasant, ergonomic, friendly, reliable, standard, fits Environment, relaxing, safe, suitable color, exciting, kind, delicate, controllable milk, sturdy, simple and stylish, and other traits with scores less than 4.30 were evaluated as neutral traits. After these comparisons, using Excel and SPSS software to relate each word of kansi to characterize one or more products, the method of cluster analysis and factor analysis, and cross-tabulation analysis are used.The results of this study on urban playground furniture for children, including benches, trashcans, and public drinking in Laleh Park in Tehran, showed that the elements did not have any proportional spirit and feelings of children, and from the point of view of complying standards and standards of ergonomics, they do not have a favorable fit of children's anthropometry dimensions. Also, using a questionnaire, the audience's consensus about these three elements of the urban furniture collection was measured and according to the results, the characteristics of the ideal product were identified in each category. Based on the evaluations performed, the criteria for designing urban furniture for children 5 to 12 years old for the bench element are round body shape, backrest, without handles. In the case of trash elements, these criteria are round body shape, the lack of the door, the lack of confusing, and the invisibility of waste inside it, and in the case of drinking water, these criteria include round body shape, for water to fall from top to bottom and pressure being a tap button. Therefore, according to this research, children's playground urban furniture should be designed in such a way that is suitable for the anthropometric dimensions of the child's body and responds to the child's desire to participate in doing things and his insistence on doing things by himself. This provides the need for children to belong to the environment. This helps children reach social maturity and personality development and increases the child's sense of independence and self-confidence by eliminating feelings of inability to do things. Also, using the emotional design approach, in addition to paying attention to the instinctive and behavioral levels in designing children, which leads to the use of colors and forms appropriate to their interests and physical dimensions, can emphasize on a design based on the level of thinking, the child's perception and inference of the environment are also considered and a include a concept for teaching and learning in the elements of urban furniture and by creating memories and feelings of satisfaction in the child, make these elements to remain in the child's mind  and increasethe desire to re-use these elements in them.

Machine-made carpet industry is now welcomed throughout the world. Due to their reasonable prices and also the wide range of manufacturers' advertisements, Iranians tend to buy machine-made carpets more and more. In recent years, the efforts of machine-made carpet manufacturers have focused more on upgrading weaving machines and increasing the quality of carpets in terms of weaving technology and the production and supply of 1000, 1200 and 1500 reed carpets with high densities which has made the competitive market more dynamic. However, unfortunately, due to lack of consultation with professional designers and the lack of attention towards research and development particularly in the field the design, many deficiencies in this field. Because of the variety of tastes of consumers and their different needs on one hand, and the existence of a competitive environment among manufacturers, on the other, the design and development of new carpets has always been a challenge for companies. It is now time for customers to choose the right carpets from companies whose products and services are of the same quality, and the customer's better sense of the variables, such as design and color, can greatly influence their choice of selection and purchase. Therefore, in today's competitive environment, consumer-centric carpet design is a necessity. The current paper aims to examine the social behavior of buyers of machine-made carpets and the relationship between the design and color of carpets and the emotional preferences of the consumers of this product. Then, it tries to answer these questions that what is the relationship between the social variables of buyers and the design and color of carpets? What are the desirable visual features of the buyers of machine-made carpets? This study employs descriptive-analytical method of study. Data for the descriptive section have been gathered through the collection of information on the machine-made carpet industry with theoretical orientation of research being Kansei engineering. Kansei engineering method has been used to analyze the data collected using SPSS and Excel software. The correlation test has also been used to study the relation of demographic variables with design and color on one hand and the relation between design and color characteristics of carpets and customers' feelings on the other. Kansei engineering method enjoys a special technology that regulates human emotions in the form of quantitative data. In this area, those products are developed that bring happiness and inner satisfaction for the user. A number of 110 Machine Carpet buyers who had visited "Mr. Carpet" hyper market in the summer of 2018, expressed their feelings regarding the carpets of their choice in the form of Kansei words. Eleven Kansei words related to the feelings of carpet customers were selected by observing the buyers’ behavior and interviewing them as well as consulting with the sellers and experts of this industry, and semantic differential scale and rating of 7 houses was presented to buyers.  Also, 27 features related to the design and color of these carpets were considered. Data was analyzed using SPSS software and correlation method. The results indicated that at present, Afshan (all-over pattern) design is more attractive to buyers than others followed by Corner-medallion design. Also, the three features of quality, harmony with the household furniture and price, are more important in the customers’ choice of selection. The results of correlation analysis showed that the customers are more looking for impressive, elegant, vibrant designs for their living rooms, and the effectiveness of the design can be achieved by designing two or more texts, using delicate designs, Khatayi spirals as well as discontinuous and meander borders.

Studies have shown that older people are more likely to become infected with chronic diseases than other age groups. Medication is common in the elderly. The variety and routine changes in the lifestyle of the elderly also have a major impact on the way in which drugs are used. Taking medication is dependent on the association between the user and the drug more and more. Drug packaging is one of the most important factors that plays an important role in this interaction. The purpose of this study is to examine the drug container among elderly people using Kansei engineering and to improve the interaction of elderly people with medication. In this regard, according to the Kansei engineering process, all products related to the study were collected and, according to interactive design criteria, four products were selected from among the products in the market for the needs analysis of the elderly. Using variety of sources, 75 Kansei words were obtained. By selecting 24 Kansei words that expresses the properties of drug container, a questionnaire was developed in term of semantic differentiation. This questionnaire was distributed voluntarily among 21 women (female) from the members of the elderly community center in the city of Ghods in Tehran's 2nd district. Data were analyzed using SPSS software and correlation coefficient. The results of this study indicate that adjectives with semantic correlation coefficients are also related. The findings of this study can help to design the product according to the established criteria.

Today, we see the development of societies, especially developing countries. This advancement can have an impact on various aspects of human life. User-centric design methods for creating new tools has been upgraded. For this reason, the primary goals of this study are the design of drug container according to the needs of the users being studied. User-centric design nowadays improves product development. By focusing on the needs of target users and analyzing them, they achieve the main criteria for custom product design. However, technology and its growth in our society are a fact. Today, the overwhelming majority of people are directly connected to computers, the Internet, cell phones, smartphones and other technologically advanced devices that are gradually improving. Considering the effects of user-oriented design on the design of mobile health applications and the impact of these applications on the research objectives, the status and development trends of the design of these applications, as well as user-oriented design are described in brief in this research. Another purpose of this research is to investigate the impact of user-oriented design, such as mobile health applications, and their status and development trends. Given the impact of user-centric design in designing products, it is impossible to ignore the effects of mobile health interventions as part of user-centric design to achieve the goals of this research. Also, Kansei Engineering was selected to fulfill the primary goal of this research, which is the design of drug container in accordance with the needs of the elderly. Kansei Engineering is a product development methodology that transforms customer's feelings, perceptions, and desires from existing products into design solutions and realistic design parameters. Because the sensory features that result from users' responses are also qualitative information, Kansei Engineering is a good tool for converting this information into quantitative and measurable information. According to the engineering process, all products were even collected in the form of ideas and samples. Finally, products were selected from among the collected products. To assess the four products, a questionnaire was developed by term of semantic differentiation with 24 selective words from 75 kansei words and voluntarily completed by 21 members (female) of the elderly community center in the city of  Ghods in Tehran's 2nd district. The results of data analysis using SPSS software showed that the four products evaluated by target users each have similarities and differences in the characteristics mentioned in the questionnaire. At the end, according to the criteria, the product was designed in accordance with the wishes of the users. After product design according to the obtained criteria, the product was re-evaluated and satisfied with the audience. These criteria can help design a product in accordance with users requirements. Design criteria are defined as: Simplified design of the fermi, various plastic material for the body and door products, opening the drug container door from the bottom up, and the ability to separate the container holding the drug from the body of the product.

t
Inappropriate development and rapid growth of metropolitan cities, regardless of infrastructure, have many negative consequences on different parts of a city, including the organization of public utilities and its urban environments. Urban furniture is one of the sustainable building design suggestions that aims to improve the quality of the urban environment and meet different human needs. One of these human needs in urban spaces is to create a beautiful, orderly, attractive and diverse environment for citizens. The cities and metropolis of our cities are filled with uneven and rarely elegant furniture, which, in terms of form and variety, have little difference in different cities. Despite this, it is often seen that furniture with a proper look and feel, inappropriately and without careful tilt, they are installed in their own place, or after a short time after installation, their installation site changes in their original form and lose their appropriate visual appeal; which has an adverse effect on the furniture and the beauty of the surroundings. Urban furniture is referred to as a large collection of devices, objects, devices, symbols, sub-territories, spaces, and elements that are commonly used in the city, in the street and in the entire open space, and are commonly used. According to the principles of urbanization, urban furniture should be designed and installed taking into account the social and cultural behaviors of the city. Furnishing and street equipment help in identifying a place by creating or modifying urban spaces.
Urban furniture is more than any other group of products with a mass of people and is one of the main components of the city’s image. So, designing, constructing, installing, locating and repairing them requires deep and accurate studies. In other words, the bench is one of the most widely used urban furniture in Iran. The purpose and location of urban furniture in space is not intended, but the issues related to the installation of a sofa that affect other things such as design, production and layout is the subject of discussion. When designing a city furniture, the designer should consider the criteria for installation and layout. A good idea of the furniture without thinking about the installation in place of use can not bring the desired result.
a beautiful and regular city is a citizen’s right. One of the most influential components in the beautiful of city is the elements in it that urban furniture is one of these elements. A beautiful urban furniture, if not installed properly and the technical and visual basic principles are not respected, the beauty and attractiveness of furniture will be reduced. So pay attention to the problem of installation of urban furniture has its own importance. In these study, the visual effects of methods of installation of urban furniture are considered. Case study is a kind of urban furniture that is widely used and available that called bench. Current methods of installation of urban furniture is not satisfactory in the area under study. Although actions has been done to buy and install updated furniture with suitable design, at some point especially Tarbiat pedestrian street. But still in the installation of this beautiful and popular furniture can be seen carelessness and negligence. The general method for the evaluation of urban beauty, is a combination of two approaches: expert-centered and people-centered that with using Kansei engineering methods, was obtained the concepts of beauty in relation to installation of urban benches. Kansei Engineering can “measure” the feelings and shows the correlation to certain product properties. In accordance, the survey was done with Citizens and Tourists, they were asked express the beautiful of installation of urban furniture (according to the images displayed) in a few concept words, these concepts were highest: Pleasant, Cleanliness, Attraction, Grandeur, Organized, Flatness, Trusty, Harmonious, Balance, Powerful, Simplicity. In fact, these words are instances of the beauty of this special case. Then agents that could cause the concepts which were against of these words, were evaluated and prioritized until effective factors on the visual evaluation of installation methods of urban furniture to obtain. Common installation techniques was investigated to fixate the furniture in its position. Evaluation of the methods of Installation, were done on effective factors in beauty and it was determined that independent Installation has the best visual effects.
Finally, suggestions were presented for more beautiful visibility and beautiful remaining of the location and method of installation of an urban furniture. These suggestions are divided to three section: suggestions for designers, suggestions for producers, suggestions for urban responsible. The conclusions and recommendations can be done to generalize other elements of urban furniture which has a similar style installation

In marketing mix، mental image of a company among different target groups and their emotional responses toward brands، play an important role. Corporate awareness of their brand image among potential and actual audiences in the market، is a valuable input that reveals the compliance rates of their branding strategies and the real facts in the market. This can help companies to define organizational perspectives and strategic plans and draw new horizons for their short term and long term activities. With this in mind، the aim of this research is to investigate the brand image of top-selling mobile phone manufacturers amongst a group of young design students in the telecommunication sector of Iranian local market. Iranian population constitutes one of the youngest countries in the world; on the other hand the young designers are generally considered as ICT-savvy individuals that steer the market inclinations. Therefore، this segment of users has been selected as the target group. To achieve the aim of this study، the Kansei Engineering method is utilized for verbalizing the associated qualities of the brand images. This method is a practical and useful tool for extracting and evaluating psychological reactions and emotional responses toward a specific brand. To find customer''s perception of brand images، six brands were chosen respectively as followed in alphabetical order: Apple، HTC، LG، Nokia، Samsung and Sony. According to their relevance for brand characteristics، 30 Kansei pair-words have been selected. One hundred Design university students (fifty boys and fifty girls) aged between 18-30 years old participated in the study. Each participant separately filled series of questionnaires regarding each brand which given them randomly. In order to analyze the obtained data، factor analysis method has been used to find the internal relation between the image and the aforementioned Kansei words which are corresponding to psychological mapping of the subject mindset towards these brands. The results of this study showed that in Iran''s mobile phone''s market، there is meaningful difference in brand images among boys and girls. Using Kansei Engineering and the 5-points Semantic Differentiation methods، revealed these differences well. On the other hand، it was found that brands with specific and planned strategies in market، have more sustainable and identical brand image among boys and girls. From strategic point of view، this study indicated the typical strengths، weaknesses، opportunities and threats ahead of studied brands. Also it exposed some tips and hints for these brands for empowering their brand images in the market. So، the outcomes of this survey could be used by all six studied brands for developing strategies، new products، marketing campaigns and market segmentation projects at the near future. At the future، this research could be done for broader target groups in Iran''s mobile phone market for extracting the same data and results. Also the same studies could be arranged in further markets such as home appliances، computer products، audio and video products، home furniture، etc. for analyzing the brand image of active companies in mentioned markets.

Bicycle riding is one of the attractions in Kish Island that is known as an entertainment and enjoyable sport. Moreover, it is beneficial to the environmental goals and tourism industry. For this aim, the bicycle rental system is provided by nineteen bicycle stations that have been distributed all around the island by Kish Free Zone Organization; also, to spread the bike riding culture and increase the required safety for cyclists, the 51 km bike lane has been established along the beach. Mostly, the bicycle rental system in Kish is used by tourists who need to rent bicycles from one of the bicycle rental stations. Despite the attractions of this rental bicycle system, there are lots of weaknesses and shortcomings which have led to user's dissatisfaction. So, it seems that the available system needs to be improved. In the design of current system, some factors havent been considered, such as corporate identity, visual attraction, functional connection, and practical rental service; also, safety of the system for users and bicycles, and suitability of the applied materials in station's structure havent been considered plentifully. To improve the available system, including rental service, and bicycle rack, this study was carried out. For encouraging people to use the rental system and improving the bike riding culture, new concept should satisfy user's needs and wants. Furthermore, the abilities of users and limitations of the context should be considered in generating new concepts. For this aim, User-Centered Design (UCD) was chosen as the approach of this study. During the study, Kansei Engineering method was employed to obtain the design parameters. Forty people were asked to explain their expectations of the system. One hundred and ten Kansei Words were collected and reduced to twenty one words by employing Seven Point Scale Rating Questionnaire. According to their affinity, the words were categorized and four Higher-level Kansei Words, including Attractiveness, Comfort, Safety, and Durability were defined. For obtaining the system's properties, a benchmark table was prepared and for identifying the design database, the trend board of users was created. By analyzing and evaluating the images of this trend board the most user-friendly colors, forms, and textures were found and gathered as the design pallet. Regarding the Kansei Words, collected properties and design database (pallet), several concepts were generated for both bicycle rack and rental service. Finally, one concept was developed. The new rental system was evaluated by Kansei Engineering method. Thirty users were selected to evaluate the new rental system in a showroom. For this aim the model of the new bicycle rack and storyboards of interacting with new rental system were presented in the showroom. In this evaluation, the participants were asked to evaluate the Higher-level Kansei words in the new concepts by Seven Point Scale Rating Questionnaire. The results showed how much the relationship between the Higher-level Kansei Words and the attributes of the new rental bicycle system is strong in user's opinion. Due to the user's satisfaction, it was concluded that the new concept could meet its user's expectations.