جستجوی مقالات مرتبط با کلیدواژه "lev manovich" در نشریات گروه "هنر و معماری"

Historically, avant-garde artists have always used new technology, tools, and materials to express their vision. Currently, video mapping is a technology that, in terms of our time and the current media environment, may seem that digital culture and the framework of new media are its recent background, but video mapping has an older history. According to Paul Virilio, it is impossible to separate the history of visual display (from which video mapping is one of its new forms) from the history of artificial light, due to their technological affinity. Video mappings are one of the new and effective forms of environmental graphics in the city with a deep and old history. Simply, video mapping is a display of an image, movement and setting with sound and a specific concept in different aspects like cultural, social, advertising and amusement. Due to the importance of communication in modern cities, video mappings are so essential. Today, the use of urban video mapping to beautify and instill cultural, social, etc. concepts is considered a significant element in the development of modern technologies for society's communication, which quickly engages the audience in the message of the work and makes it last in the audience's mind. Unfortunately, the review of reliable articles and texts in domestic publications and books shows that no complete and specific research has done in Iran in the field of video mapping and their role and impact on environmental graphics and video mapping is a new topic in Iran. It is essential to better understand and research this matter in Iran according to the progress of this type of 3D specialization in the world and the increasingly progress of this technology. Based on the demand and necessity and considering the importance and impact of video mapping in the environmental graphics of modern cities, this research has addressed the issue of how video mapping in modern urban communication can be effective as an art and medium. It is a qualitative research wherein analytical and descriptive methods have been used. It tries to examine the effect of video mapping and its appearance in 21st century environmental graphics based on the Paul Virilio’s opinions and by reviewing reliable domestic and international sources and documents and searching on websites.Le Manovich is a French philosopher in the field of technology and art, as well as a media artist and digital culture theorist. He concluded that video mapping is a fundamental factor in the development of the industry and the culture of a high-performing society as well as a large audience in the world. Virilio considers the man's perception of the environment is a daily and pre-determined understanding and states that the horizon of the human vision makes his understanding of the environment. He refers to man's understanding of geometric and non -geometric shapes before recognizing that shape. Thus, he draws attention to the things that apparently don't exist, not to those that do. In his opinion, this attention to the aesthetics of visible and invisible causes the emergence of noble and valuable works. Manovich also considers a work with a beneficial effect on the environment and the individual as a valuable work that can be a cultural work with influential and significant consequences. The findings showed that, according to the daily interaction of the citizen with the urban environment, cities are one of the most substantial factors affecting the citizens. In the 21st century, video mapping (with its historical background) can be an effective media in the fields of culture, social, advertising, decorations and even be personal. For example, in architecture, especially the architecture of buildings, one of the main applications of video mapping is at night, that can be as considerable as at day. Virilio's theory invites people to observe spaces and negative spaces and anti-forms instead of forms and sizes, as well as positive space and form, and gives equal importance to them. Video mappings can also have an impactful use in the same way. Thus, Using the passive, physically active, or metaphysically functioning video mapping in cities can create a memorable and effective scene both at day and especially at night and attract not only present but also absent audiences from all over the world. In addition, in Manovich's opinion, the layers of the media are cultural and computerized, so in the cultural layer, so in the cultural layer, the computer layer affects culture and literature. Therefore, new arts like video mapping have an impact on our culture and environment, using it has a specific and positive effect on our lives and our surrounding environment.The interactive feature of video mapping is one of the most influencial and seminal features of video mapping in environmental graphics, which engages and interacts with the audience. Thus, the role of the audience is powerful and impressive in the video performance process. With further investigation, the video mapping usage divided into some pivotal groups like advertising, entertainment and recreational, educational, decorative, and thematic (personal) groups. The advertising is the most well-known area in this field. Corporate companies and reputable brands use video campaigns to reach a large audience at the venue and even outside the scope of the video campaign, where the audience is absent. We see more fun and entertainment in competitions, games and various events. Educational video mappings convey tips, messages, and lessons well to the audience and can also take on an interactive mode, which is more effective in didactic items. Decorative video mapping in environmental graphics gives a detailed and enjoyable look and effect to the space, especially the urban environment, and attracts the audience to this space. Also, there are a range of video mappings used as personal and thematic items in parties.As a result, using video mappings in different and diverse groups is one of the indicators of the improvement of urban spaces, and environmental graphics have a positive cultural and social impact on citizens and audiences. So, it is worth paying attention to and using in modern man's society.

Today, millions of people around the world use digital cell phones and social networks to produce and share modern cultural products across a wide geography. The importance of virtual communication networks stems from the fact that the audiences of such networks are able to play a role in both consumer and producer positions. Among the virtual social networks, Instagram is one of the networks that has become one of the most important communication systems of the last decade since its establishment (2010) due to its popularity and significant growth in terms of user attraction. Instagram is an instant mobile photo sharing service that quickly came to the forefront. One of the reasons for the success of this communication system is the consumption of photos and video images, which has become one of the most import‌‌‌ant social trends in virtual communication today. In the book Instagram and Contemporary Images, Manovich highlights the importance of Instagram, in addition to aligning the network with the camera, cell phone mechanism, as well as sharing everyday images, and believes that this feature not only distinguishes Instagram from other similar visual programs, but also shows new generation of photos. In this book, after reviewing photos shared by Instagram users, Manovich divides them into three types: casual photos, professional photos and designed photos. Manovich After comparing photos of casual and professional with similar counterparts in the twentieth century, he specifically considers the type of designed photos belongs to the era of the rise of Instagram. The type, which he believes is unique in its aesthetics, is the result of a combination of individual choices and Instagram features. He attributes this type of photography specifically to the period he calls Instagramism. Due to the novelty of the subject and the importance of its reflection in other interdisciplinary studies related to art, media and culture, This research intends to introduce the type of designed photos with a descriptive and deductive analytical method and compare it with photographs of conceptual art style. Data collection in this study was done using library documents and written electronic sources and the theoretical foundation of research is based on the views of Lev Manovich in the book of Instagram and Contemporary images.The photographs used in the study were also purposefully selected based on the selection and display criteria of the photographs designed by Manovich. Also, photographs of conceptual art style that have been selected for comparison with the designed photos style have been selected qualitatively and according to the prominent features of the style of conceptual art photos. Based on the similarities, the research findings show that the style of the designed photos can be enumerated along the life of the photographs of the conceptual art style. Also, It is recognized that the differences between the two groups have been influenced by the context in which Instagram is presented, as well as the features of mobile cameras. Two important factors that make them stand out against each other regardless of the structural similarities between the two groups of their goals.

In modern life, cybernetic patterns, technology and new information systems, moreover, are added to software features and along with other fields, art has also been released from the previous paradigm in the performance and presentation of the work and has been presented in the form of a variety of digital media. Today, smartphones, with two distinctive features, namely touch screens, and the ability to install art apps, as one of the effects of digital media, have created a new state of the art production and distribution process and a new aesthetic sphere, has been opened to a audiences. An artistic sphere derived from digital add-ons has entered with a new language in the aesthetic area; Today, smartphones have created a new status of the process of producing. Digital art has a tremendous variety today and provides numerous possibilities by the applications. Smartphones and tablets have provided fast and easy processing. Add-ons are capable of providing greater variety and faster access and more epidemic. Smart phones that come with a combination of phone and internet have taken many roles in addition to their traditional roles of calling and sending messages in recent years and with the multiple capabilities, they are no longer just a phone. This access creates new conditions that are both shared and interdisciplinary. Simultaneous access to both visual and audio information and the portability of mobile phones and tablets makes them the ideal device. The art created in this way has some new features.
Artistic software is one of the synthetic effects of digital knowledge with other biological and empirical fields. The current situation can be regarded as the focal point of a period in which the traditional and classical relations between the audience, the production of art and the visual culture have been eliminated, and a new visual culture formed around what the digital art theorist, Lev Manovich interprets from the " community of displays ". The present paper assumes that the artistic media has added the textual and modern metaphorical features to visual culture by degrading the process of art production and reproduction, and its context is the source of the original concepts for digital visual culture.The explanation and conceptualization of this innovative visual phenomenon is a step towards understanding the cultural coordinates of the image in the digital media, which is about the concept of the " community of displays ".
By adopting a descriptive-analytical method and based on library information, studying several examples of smart cell phone art applications, this survey research intends to study the characteristics of visual culture derived from the production of art in mobile applications, according to the views of the pioneering thinkers in the concept of digital visual culture, such as Lev Manovich, Andrew Darley,. The results of the survey indicate that the modern art media have fueled new concepts in the visual acuity, such as mobile privatization and home-to-home communication, digital presentations, and consumption space change,by departing from the image to the screen and the community of displays.