جستجوی مقالات مرتبط با کلیدواژه « Competitiveness » در نشریات گروه « هنر و معماری »

Competitiveness is the adoption of policies to strengthen regional development by assuming some kind of competition between regions, on the attraction of material and human capital, effective in striving in order to achieve excellence and progress in tourism. The current research is applied in terms of purpose and in terms of descriptive-analytical and causal-comparative method. The results of the t-test show that the highest average of each of the dimensions affecting the competitiveness of tourism in Marand, respectively, includes physical and infrastructure (3.48), economic (3.47), socio-cultural (3.39), ecological and natural (3.25), and commercial and political (3.00). ) is Among the factors, the quality of tourism business systems has the highest value in the economic dimension. Correlation between the dimensions with the amount of tourism effects, economic, commercial and political dimensions show the highest correlation with the factor of competitive tourism. Examining the effects of competitive tourism on development dimensions in the multiple linear regression test shows that there is a strong relationship between the effects of competitive tourism and existing effective indicators (R=0.99). In total, the 5 structures were able to predict 0.71% of the variance change in competitive tourism (F(9,74)=41.22 p<0.05). Except for the physical and infrastructure dimension (1.125) which had a significant positive relationship with competitive tourism, four economic indicators (-0.041), socio-cultural (-0.054), commercial and political (-0.060) and ecological and natural (-0.025) did not have this situation. Based on 3192 values calculated in the primary matrix of cross effects, intelligent advantage as The most effective and efficient tourism sector were identified as the most effective drivers.

The growth of urbanization and the globalization of the network of cities has made economic competition for promoting competitiveness between cities, to become inevitable. When urban competitiveness is identified mainly with economic components, it leads to a limited understanding of urban competitiveness, which has negative consequences for policy-making because the rapid development of the urban economy is accompanied by increasing social and environmental problems in cities. In addition, given that globalization has provided a platform for the analysis of urban competitiveness, ignoring it will incomplete subsequent analyzes of urban competitiveness. Therefore, in this study, a sustainable development perspective that includes the economic, social and physical dimensions of urban competitiveness is considered. The purpose of this study is to compare the sustainable urban development indexes of four metropolises (Tabriz, Mashhad, Isfahan and Shiraz). Thirty-three different economic, social and physical indicators have been used to measure sustainability with the competitiveness approach. At first, the indicators were entered into the GIS and compared with each other in a basic information method. Then, using AHP model, each component was weighted and using Vikor model, four metropolises were ranked in terms of sustainable development. And at the end, MicMac software is used to extract the matrix of effective indicators on each other by direct and indirect methods of effective and key drivers such as: population growth rate in future, family dimension, number of immigrants, youth population, population density, the Increasing activity rate, the increasing literacy rate among men and women, the reducing unemployment rate and reducing unemployment rate among educated people, as well as the reducing percentage of emigrants were selected as factors and drivers for sustainable development. Findings show that Mashhad metropolis with an index of 0.00 in the first rank and Tabriz metropolis with an index of 0.989 in the fourth rank and Isfahan and Shiraz metropolis with an index of 0.133 and 0.989 are in the third and fourth ranks, respectively.

Despite the fact that the new city of Sahand has high a potential for an all-around presence in the field of urban branding and creating a unique brand to benefit from the advantages of urban branding, it has not yet found its proper place in this field. The current research aims to identify and prioritize factors affecting the city brand of Sahand. This study is practical in terms of targeting and descriptive-analytical in terms of methodology. In the process of data preparation and production, first, the explanatory components of the city brand were identified using the opinions of 30 professors and experts from the relevant organizations through the Delphi method. To analyze the information of 18 factors as strong influencing factors on the brand of Sahand city, ISM interpretive-structural modeling and Mic Mac software were used. The results of the research showed that mass media and physical and environmental indicators are among the most influential components of the urban brand and indicators of favorable reputation, sense of pride in the city, sense of belonging, attractiveness of the city, tourism facilities, migration, and participation are among the most susceptible factors. Moreover, the results obtained from Mic Mac show that the influential indicators are part of the key variables, which have high influence power, low dependence, and the greatest impact on the development of a city brand in Sahand city, and other indicators are part of the linked variables that have high influence and dependence. Therefore, taking the necessary measures requires the serious attention of urban and regional managers and planners.

Nowadays, cities are competing in various fields. Not only is this competition longer relevant to neighboring cities, but it also happens in a network of global cities. Urban branding is one of the most important tools of competitiveness on different scales from urban to global levels. So far, the concept of city branding has been discussed by various fields such as tourism, marketing, economy, art, media and advertising in the form of different topics such as brand creation and evaluation, brand regeneration, urban brand strengthening and city brand management. However, the multidimensionality of the concept of urban branding and its connection with different fields and sciences as well as the context of its occurrence in the environment and system has brought plenty of major challenges and difficulties to the research in this field of study. One of the most important of them is the challenge of meaning and efficient and comprehensive scientific methodology. The present research is carried out with combined approaches at the same time to reach a theoretical consensus, and the presentation of a conceptual model is done with an emphasis on scientific and creative methodology. In terms of practical philosophical orientation, it uses a practical purpose and exploratory-descriptive nature. By examining and studying previous bodies of research, the present study seeks to answer the question of how and with what kinds of processes, methods, and tools in the context of urban studies, city branding can be done in the domain of city competitiveness. Therefore, it summarizes and analyzes previous studies through a meta-method approach. After defining the main research question, relevant scientific sources from different channels and databases were selected, which included Web of Science (for foreign articles) and Iran Doc (for Ph.D. theses). Next, data sources were identified according to the parameters as follows: 1) the use of primary data (except review articles), 2) the thematic relationship of previous studies with the goal and in response to the question of the current research, and 3) the timeline. The present article studies urban branding based on the paradigm shift of the concept over time, into five categories including (1) advertising and urban recovery, (2) urban marketing, (3) presentation of 12 models of urban branding, (4) the city brand management and the evaluation and effectiveness of city branding, and finally (5) the emergence of urban studies into the concept of city branding. Finally, the results of the study indicate that the use of purely quantitative or qualitative methods is accompanied by serious inadequacies in the final results and ultimately leads to a one-dimensional approach to the subject. Therefore, considering the complexity of the city system and the interdisciplinary nature of the concept of urban branding, it is the most appropriate approach to plan future studies and explain the place of urban science in the concept of city branding. In addition to that, it is methodologically considered a hybrid approach and technically an interdisciplinary approach because it provides the possibility of using scientific models and tools from different disciplines and leads to the creative application of scientific methods from various disciplines of urban studies and novel scientific tools and can be an effective step towards creating common literature in the atmosphere of scientific discourse in this field.

A city’s long-term future vision is created through the process of creating an urban development strategy, upon which executive plans are created. The main objective of urban development strategy is to increase economic competitiveness, but it also addresses issues related to the environment, finances, infrastructure, urban design, and poverty alleviation. The aim of this research is to analyze and evaluate various aspects of the development strategy in Galougah city in order to gain a better understanding of the situation there. The study outlines the comprehensive urban plan that was implemented in 2010, as well as a detailed tourism plan for the Galougah Sea that was developed in 2003. However, the city’s master plan has failed to effectively guide urban development and meet the needs of the current population. The planning process does not involve the urban beneficiaries, and they lack knowledge about how decision-makers make decisions regarding urban challenges. Urban challenges, such as services, environmental problems like the urban sewage system, specific problems of inefficient urban fabrics, and physical problems like the transportation network, sidewalks, and road network lighting, have not been properly identified due to a lack of awareness and effective two-way communication between various city managers. To support this research, the implementation of an urban development strategy plan in Galougah city can be beneficial. This is due to the fact that the issues with urban management not only affect the city but also impact other urban stakeholders, such as the economy, sustainable urban employment, and seasonal migrations. By considering these issues, along with the structural limitations of traditional plans and the distinct conditions of Galougah city, an urban development strategy plan could provide a more comprehensive approach to addressing the city’s challenges.

This research is both descriptive and analytical in nature and aims to be practical. The data was collected through surveys and documentary methods. The researcher developed a questionnaire using a five-point Likert scale as the research tool. The statistical population of this study includes experts in urban issues and residents of Galougah city. In order to gather information, documentary, library, and survey methods were employed. Before being distributed to the statistical population, the prepared questionnaire underwent content validity by being tested with individuals who had opinions on this issue, which helped to ensure its dependability. Cochran’s methodology was followed and employed by a simple random sampling technique to distribute 355 questionnaires to heads-of-household, ensuring that they were representative of the city. A random selection technique was used for each questionnaire. A snowball sampling approach was used to identify a group of specialists, and ultimately, 22 experts were included in the study. To analyze the data, descriptive analysis techniques such as frequency percentage, mean, standard deviation, and variance were employed. Inferential tests in SPSS, including the one-sample t-test, independent t-test, one-way analysis of variance (ANOVA), LSD post hoc test, and Pearson correlation, were also used.

The results of this study demonstrate that Galougah is dealing with issues, all of which have resulted in a decline in the city’s quality of urban life. The mandatory components of the urban development strategy can be strengthened in order to improve the city’s livability. According to the statistical tests conducted, the research findings showed that the relevant indicators for the residents and experts of Galougah City are below average. The dimension of urban livability was found to be weaker than other dimensions among the average indicators for residents, while the dimension of urban competitiveness ranked second. The following scenario involves urban governance and banking. Urban specialists assess these dimensions in the same context. The statistically significant difference observed between the two study groups’ viewpoints is due to the lower average of the analyzed dimensions by the experts, despite their alignment with the residents’ perspectives. This is because experts are more involved in practical and unbiased city issues, such as competition and government, which may have influenced their evaluations.

According to the test results, Galougah City is not in an acceptable state for city development strategies, and there is a greater need than ever to prepare and implement the city development plan. Due to the poor and intolerable situation in Galougah city, improving and applying livability approaches appears important. The study of sustainable development goals in cities is based on governance, and proper observance and use of indicators can increase public confidence in institutions of urban management. The assessment and analysis conducted in this research can serve as the framework for assessing various concerns for the mentioned program. In general, the results of this research demonstrate the importance of developing an urban development strategy plan. The research results have the potential to improve our understanding of various challenges faced by citizens and urban management. These findings can be used by managers, planners, and policymakers to develop a city development strategy plan that addresses the city’s current situation and helps to solve its problems in a logical manner.

Entrepreneurship and competitiveness are inevitable for the dynamism and dynamism of the space in the age of globalization. This issue  is very important in rural areas. Rural Entrepreneurship and competitiveness - Considering the importance of cities as the focal points of development and evolution of space in the era of globalization -are considered as an effective solution to prevent stagnation and spatial isolation of rural areas. This research is applied in terms of purpose and "descriptive-analytical" in terms of methodology. In this study, the drivers of entrepreneurship and the functions of rural competitiveness as drivers of space development in rural areas have been explained and recognized. The case study is Cheshmeh Saran rural area of Azadshahr county in Golestan province in Iran. The method of data gathering is survey and documentation. The data includes both quantitative and qualitative categories. The sample population in the qualitative part of the research was members of the Islamic Council of the villages and the manager of the villages of Cheshmeh Saran rural area. The analysis is done in two steps. First, entrepreneurial drivers are determined using exploratory factor analysis (EFA). In the second step, correspondence analysis is used to identify the competitiveness functions of rural areas. The results show that the drivers of rural entrepreneurship in Cheshmeh Saran are five economic drivers, entrepreneurship contex, infrastructure, social capital and knowledge. These five factors together explain 74% of the variance. At this stage, it was found that the drivers of entrepreneurship contex with a score of 0.88 has a prominent role in explaining entrepreneurship in rural areas of Cheshmeh Saran. Entrepreneurial history, the existence of actual demand, were the explanatory variables of these drivers. Infrastructure drivers were next with a score of 0.75, which was explained in terms of infrastructure facilities, market access and access to traffic routes. Economic drivers in rural entrepreneurship Cheshmeh Saran was the third driver, which is explained in terms of variables such as income, risk-taking, employment, variety of activities, tourism opportunities, access to scarce natural resources and access to technology. The drivers of social capital were the fourth drivers of entrepreneurship in rural areas of Cheshmeh Saran, which was explained by variables such as capital and social trust, and finally the drivers of knowledge-based rural entrepreneurship in Cheshmeh Saran with variables such as training courses and literacy level. The results of factor analysis showed that four villages of Farsian, Kashidar, Vamnan and Vatan are identified as villages with entrepreneurial capacities. Entrepreneurial fields and opportunities in these villages are different from each other. Competitive functions in rural areas of Cheshmeh Saran include saffron and medicinal plants, poultry, wood industry and tourism. Based on the results of the correspondence analysis, it was determined that the villages of Vamenan, Farsian and Sosra are competitive villages of Cheshmeh Saran rural area. In Vamnan, saffron and medicinal plants, mountain products are considered as a competitive advantage. Medicinal plants conversion industries have been formed in Vamenan. Farsians have an advantage in terms of road services, natural tourism and ecotourism, historical tourism. Sosara is highly competitive in terms of wood industry.  Finally, it should be said that due to the existence of entrepreneurs in the villages of Vamnan and Farsian, the capacity to promote competitiveness in these villages is more than the villages of Sousra and Vatan.

Today, one of the most important parameters affecting the economic, social, urban development is competition, and competitiveness issue in the introduction and illustration of customer-friendly branding in global, national, and regional arenas. During this process, one of the challenges of urban management to increase efficiency by urban brand building is regarded as a solution to the urban development process. Therefore,method is descriptive-analytical and the purpose is applied. Data and information are collected through library studies, (the development document of Mashhad) and surveys. The statistical population is consisted of 40 experts and researchers related to the research topic. The results show that the location of the city of Mashhad in the competitive map from the point of view of the economic development parameter (Y-axis) with a score of 3.05 from 5 possible points in 2024 among its rivals is after Tehran, which with a score of 3/90 is in the highest position. Also, in the context of the social development parameter (Chart X), the city of Mashhad in the target year with a score of 2.90 out of the 5 possible points would have a lower position than Tehran with a score of 4.45, and Shiraz and Isfahan with the common score of 3.45. The most important macroeconomic variables affecting socio-economic development of Mashhad with respect to its competitive brand include international sanctions, rulers, and urban management in Mashhad, tensions between Iran and some Islamic countries of the region, and the existence of Atabat Aliat in neighboring countries (Iraq, Syria).

In the era of globalization and development of technologies and the mobility of capital, a new division of labor is possible in the world so that economic activities are in search of places with lower expenses and more production capability. This issue has made the phenomenon of cities' competitiveness to be a fascinating subject for many scholars in various sciences. In globalization conditions and with the rush of investors to find attractive places for investment, cities are becoming the focal points for investors and the urban managers, who need to present a variety of attractions and incentives to draw financial capital and be able to compete with other cities. In these areas, in order to create attractiveness and increase their cities' competitive strength, urban managers have taken steps toward entrepreneurialism that have resulted in city and urban space marketing. City marketing creates a brand for the city that introduces a new image of urban spaces to the people. In this process, under the pressure and requirements of the market, the urban space becomes a commodity in order to attract capital and its municipal managers see themselves as commercial managers of companies, who look at urban design as a tool to sell urban spaces. In other words in marketing conditions and in the framework of city competitiveness, city managers consider themselves as managing directors of commercial companies that must use the role of the market to raise funds for urban development. Role of urban managers is very crucial for protecting urban competitiveness in the world. The goal of this paper is to research the effect of the requirements of competitiveness among cities in the course of attracting private investment to urban spaces. In the era of globalization, cities are the center of attention for investors and urban managers, to offer various urban incentives, to draw capital and compete with other cities. Previous studies have tried to examine the mechanisms of economic and financial methods in the field of urban economic and urban management of city competitiveness, and from their point of view the relationship between managers and investors was ambiguous. On the other hand, urban planning and design sciences also does not have the necessary impact on the subject of the city competitiveness because it has paid little attention to the root causes of this issue. However, the lack of a coherent theoretical principle of the process of competitiveness in large scale for urban manager’s initiatives has caused the decline of cities competitive strength in local scale. In this study, based on the deductive method we have discussed the phenomenon of competitiveness factors that affect urban space manager’s initiatives. The results of this study show that in order to attract investment for implementing urban space projects, the incentives and expectations of managers should be considered in urban space planning and designing process through market-oriented approach . This study has strived to analyze methods that are used for incentives and expectations of urban spaces in the process of making the city attractive.

The purpose of this paper is to survey the impact of competitive intelligence on Iran’s carpet industry competitiveness. To measure competitive intelligence، we applied three dimensions including: social-strategic intelligence، technologic intelligence and market intelligence; and for measuring competitiveness، internal resources، situation in markets and creativity and innovation indices were utilized. First of by applying Pearson correlation and regression tests، positive and meaningful influence of competitive intelligence and its dimensions on competitiveness were demonstrated. Subsequently، the results of using Average test showed that all variables apart from social-strategic intelligence were at favorable levels. Finally by utilizing fuzzy TOPSIS technique، competitive intelligence indices were ranked and “ensuring of continues relationship with customers”، “feedback to customers” and “strategic planning” were selected as the most important ones. Keywords: Competitive intelligence، Competitiveness، Hand-made carpet industry، Multi criteria decision making، Fuzzy TOPSIS technique. Assistant Professor and Faculty Member for Management Faculty of Islamic Azad University، Central Tehran Branch Nima Saeedi Member of Young Researchers and Elite Club of Islamic Azad University، Central Tehran Branch Abstract The purpose of this paper is to survey the impact of competitive intelligence on Iran’s carpet industry competitiveness. To measure competitive intelligence، we applied three dimensions including: social-strategic intelligence، technologic intelligence and market intelligence; and for measuring competitiveness، internal resources، situation in markets and creativity and innovation indices were utilized. First of by applying Pearson correlation and regression tests، positive and meaningful influence of competitive intelligence and its dimensions on competitiveness were demonstrated. Subsequently، the results of using Average test showed that all variables apart from social-strategic intelligence were at favorable levels. Finally by utilizing fuzzy TOPSIS technique، competitive intelligence indices were ranked and “ensuring of continues relationship with customers”، “feedback to customers” and “strategic planning” were selected as the most important ones. Keywords: Competitive intelligence، Competitiveness، Hand-made carpet industry، Multi criteria decision making، Fuzzy TOPSIS technique. Assistant Professor and Faculty Member for Management Faculty of Islamic Azad University، Central Tehran Branch Nima Saeedi Member of Young Researchers and Elite Club of Islamic Azad University، Central Tehran Branch Abstract The purpose of this paper is to survey the impact of competitive intelligence on Iran’s carpet industry competitiveness. To measure competitive intelligence، we applied three dimensions including: social-strategic intelligence، technologic intelligence and market intelligence; and for measuring competitiveness، internal resources، situation in markets and creativity and innovation indices were utilized. First of by applying Pearson correlation and regression tests، positive and meaningful influence of competitive intelligence and its dimensions on competitiveness were demonstrated. Subsequently، the results of using Average test showed that all variables apart from social-strategic intelligence were at favorable levels. Finally by utilizing fuzzy TOPSIS technique، competitive intelligence indices were ranked and “ensuring of continues relationship with customers”، “feedback to customers” and “strategic planning” were selected as the most important ones.

According to the world tourism organization, tourism industry is one of the most important economic activities around the world. Although world tourism industry has grown considerably compared with other industries, but nowadays it is faced different touristic region competition. The objective of this study was to evaluate the attractiveness and competitiveness of Mashhad Koohsangi Touristic Park using Tourism Destination Competitiveness and Attractiveness (TDCA) model. This park has many historical and cultural heritages, where many recreational facilities have been established recently. Data required were collected by means of filling questionnaire based on TDCA model. 241 tourists were randomly selected suring September 2009 as the sample population. Validity of data was confirmed by Chronbakh alpha value, which was 0.88. Data collected were analyzed based on the model using linear regression. Our findings shows that the area has suitable conditions from the viewpoint of attractiveness but it is faced with lack of competitiveness, which is the result of low attention to this issue in tourism planning in the area. It is obvious that authorities are not so free providing more attractive services to increase the competitiveness of site. They are faced to some limitations due to urban and residential situation of site. Therefore, at the moment in addition to the protection of existing attractiveness, applying incentive factors to increase competitiveness of area is the central requirement of tourism development planning in the area.

Urban renewal of cities and their adaptability to modern living conditions and developments is the main agenda of urban and regional planning in all developed and developing countries of the world. In an era that a series of city transformations in social، demographic، technological and economic geography fields has been witnessed، it is an undeniable necessity to focus on the inner cities and use their capabilities to promote their social and economic conditions. Renovation with creative urban regeneration is based on the relationship between economics and culture، creative place making and also branding place in the competitive global economy to benefit from opportunities for creative and knowledge based activity in economic globalization era rather than seeking to overcome social exclusion. City center and particularly historic zone have the capacity and potentials for building a unique and creative space needed to attract and retain creative class and innovative groups of people and institutions for social interaction and clustering. This paper reviews the model of innovation hubs as a set of urban policies in the field of creative urban regeneration for specifying the possibility of revitalizing historic cities in the country to take on the role of production centers in the creative and knowledge-based economic development. Conceptual model of innovation hub is urban policy for use of science، engineering، media، culture، art، IT and creative design in the process of city redevelopment and revitalization of neighborhoods. Experience in the post-industrial and globalized economy with new studies show the importance of region in the field of urban planning and production process. In fact، we are witnessing the rise of new regionalism. In this form of regionalism and importance of place and geography، urban cores are the major players. One urban region can''t be successful، creative and innovative region without a successful urban core and creative city center. In this approach، the communication، interaction and cooperation within and out of the region lead to the higher competitiveness of the region. Therefore، Networking between urban areas and creative cores are considered the main priorities. The strategic axes of innovation hub model are Connectivity and Accessibility، Governance، Clustering environment، Talent and social environment، Natural environment as well as Cultural and physical environment. Strategy and policy is necessary for each of the previous axes in order to create smart and creative places. Florida and Laundry illustrate the importance of environmental quality in attracting innovative and creative people and raising social and intellectual capital. Creative capital in the global economy is the most important for achieving higher profits. The important point is that creative people are often attracted to environments with more presence، talent، technology and tolerance. Diversity and tolerance are more evident in environments with more presence of cultural and artistic talents. Such environments are also more attractive for scientific and engineering creativity. Implementing innovation hub policies are more likely in places such as historic zones، seashores and abandoned logistic urban areas. It is interesting that historic zones in the center of major cities of Iran include innovative features for creative place making. Architectural and cultural heritage has evident presence in these sectors. Diversity in urban construction from different historical periods as well as multiple functions in these vibrant cities is quite obvious. Therefore we can guess that the innovation hub model in historic area can attract creative capital for architectural revitalization and economic redevelopment in an effective manner. This Innovation hub policy can activate economic developments in other parts of the city by using creative and knowledge base activity in the historic region. The country needs to make national policy to promote innovation and creativity in cities، but local urban managements can only use cultural and economic capacities of the central and historical zones for planning development in the cities. Hypothesis: Implementing a conceptual model of innovation hub in central parts of cultural-historic cities of Iran can be useful in creative regeneration of spatial structure and daily functions of valuable historic parts of the city.

One of major issues of the countries, especially developing countries, is expanding globalization process and the way of facing with it. Globalization is not a process that be encountered similarly in all countries but those who recognize its all aspects could utilize more and make better use of opportunities it makes; consequently, they could compete well in international community. Knowing competitive and comparative advantages of different sectors of country's economics can be a significant change to the rising of competitiveness. Since the hand-knitted carpet industry is one of the sectors that promise high non-oil export potentials, this paper concentrates on this industry and utilizes the Policy Analysis Matrix (PAM) to calculate indexes of competitiveness and comparative advantage in the hand-knitted carpet industry. As the province of Qom is one of the major producers of high quality marketable carpets, the paper concentrates on this area. The province has a long history of producing unique carpets in terms of design, weaving quality, coloring and other qualities. At present, Qom stands ready to supply the export market with enough of 65 knots hand-knitted silk carpets. So for evaluating trade globalization's effects on hand-knitted carpet industry, we use data and information about that kind of carpet in 1385. Results show that the index of the competitiveness of Qom hand-knitted silk carpets is 93% and its comparative advantage based on unit cost that would hold when Iran joins WTO is 84%. These indexes indicate that Qom hand-knitted silk carpets score high both in terms of competitiveness and comparative advantage.