جستجوی مقالات مرتبط با کلیدواژه « environmental knowledge » در نشریات گروه « پزشکی »

The challenge of fostering healthier societies begins with considering the environment and promoting collective acceptance of environmentally friendly behaviors. Consumer choices regarding the environment impact the health and quality of life for current and future generations. Therefore, it is essential for academics and marketers to understand the concept and characteristics of green consumers. Consequently, the aim of the current research is to identify factors influencing consumers' attitudes toward environmentally friendly products, while also considering the moderating role of green innovation.

This study is applied in terms of purpose, descriptive and survey method. The statistical population comprises all consumers of green products in Shahin Dezh city. A sample size of 208 individuals was determined using Cochran's formula selected through simple random sampling. A standard questionnaire was used to collect information. To analyze the research data, structural equation modeling software Lisrel and Smart-Pls3 were used.

 The research findings indicated that environmental attitude (significance coefficient of 5.20), health consciousness (significance coefficient of 4.07), and environmental knowledge (significance coefficient of 3.30) positively influence consumers' attitude toward green products. Additionally, the study recognized and confirmed the significance of the green innovation variable as an important moderating factor in this relationship.
These relationships are statistically significant. Additionally, the study recognizes and confirms the green innovation variable as an important moderating variable in this relationship.

Our findings offer valuable insights for tailoring educational strategies targeted at diverse consumer groups to promote the adoption of environmentally friendly products. By fostering such consumer behavior, we aim to contribute to the creation of a healthier environment for both present and future generations.

The current research aimed to evaluate the level of environmental knowledge, attitude, and performance of the citizens of Mazandaran province in 2021.

In a descriptive study, the level of environmental knowledge, attitude, and performance of the citizens of Mazandaran province were evaluated. The statistical population of the research (384 people) was selected by simple random method. In order to collect data, a questionnaire whose reliability was determined in previous studies was used. The collected data were analyzed using SPSS 21 software. Using Pearson's correlation test, the relationship between knowledge and environmental performance was analyzed.

Among the 384 participants, only 135 answered all the questions. The results of the study showed that, despite the average knowledge of the citizens, the environmental performance is at a good level. The average score of environmental knowledge, attitude, and performance was 5.93±2.06, 47.67±9.30, and 58.70±12.69 respectively, and the most source of obtaining environmental information is television (46.7 percent) and social conversations (19.3 percent). The results of Pearson's correlation test show that there was a significant relationship between the awareness and environmental performance of citizens (p<0.05).

Despite the average knowledge of the citizens, their environmental performance was at a good level, but according to several reports, the Mazandaran province's environmental indicators are not in good condition, which indicates that probably mechanisms and other factors such as environmental policies and economic factors also affect people's environmental performance, which should be investigated.