جستجوی مقالات مرتبط با کلیدواژه « Healthy Eating Habits » در نشریات گروه « پزشکی »

 Nutrition literacy can be defined as the degree to which people have the capacity to obtain, process and understand basic nutrition information.

 The aim of this study was to apply a social marketing model in order to improve nutrition literacy and healthy eating habits in women.

 This was a mixed method sequential exploratory study. The first phase of the study was the qualitative study conducted based on content analysis within the framework of the social marketing model. Based on the extracted concepts from qualitative studies, two questionnaires were obtained. The nutrition literacy questionnaire and eating behavior questionnaire were implemented by applying public health approach and the structures of social marketing model, respectively. Validity of the nutrition literacy questionnaire was 0.7 and the results of R-test were P = 0.012, r = 0.75. Validity of the eating behavior questionnaire was 0.8 and 0.78 for Cronbach’s Alpha. The second phase of the study was an experimental trial with a control group. The study population included 752 married women. The interventions for nutrition literacy improvement were administered based on the Harvard Dietary Pyramid and social marketing model. Data analysis was performed using SPSS and by the application of chi-square, paired t-test, t-test, and Pearson’s correlation coefficient.

 In the qualitative phase of the total interviews and discussion groups, 350 initial codes were obtained and based on the structures of social marketing model, they were grouped into two categories. during the analysis process four main themes and eight sub-themes including product (product/behavior, product/demand, product/benefit), price (individual barriers and social barriers), place and promotion (overcoming individual barriers, overcoming social barriers, the best way to send a message) were extracted. The results indicated a significant difference between the two groups in nutrition literacy score (P < 0.05) and nutritional behavior (P < 0.01) after the intervention.

 The concept of exchange in healthy diet social marketing was helpful in reducing the barriers to healthy diet and boosting the advantages of healthy eating from the customers’ viewpoint. Finally, the studied women were empowered through gaining healthy diet skills which led to healthy eating habits.
 
Keywords

The stage of youth is critical for human development in several ways. On the one hand, it can lead people towards the adoption of a healthy lifestyle during adulthood based on these earlier practices. On the other hand, it can comprise the development of healthy living practices later on in live, an outcome which is often caused by the youth adopting a risky lifestyle early on.
The primary objective of this study was to determine the effectiveness of implementing an educational intervention program based on the BASNEF Model (a simplified approach to understanding behavior), designed to cultivate self-administered lifestyle control skills in youths.
This was a quasi-experimental intervention study, implemented during 2010 - 2011. A total of 288 randomly selected high-school students between the ages of 15 and 17 participated in this study. These students were later divided into experimental and control groups. Subjects completed a BASNEF questionnaire at the baseline (pre-test), one month later (post-test) and three months after the educational intervention (follow-up). Four educational sessions were held, each of a 120 - 150 minute duration. After the data had been collected, the ANOVA test was used to compare trends in changes. The Pearson correlation coefficient was then used to analyze the correlation between components of the BASNEF model. Finally, regression analysis was used to determine the predictive power of the study.
Results from the intervention study reveal that the beliefs and attitudes about nutrition of the intervention group, calculated in terms of scores, improved significantly for both male and female subjects (P The BASNEF model could be effective in encouraging the adoption of nutritious eating habits and more active lifestyles at an early age in order to foster long-term health and well-being.