جستجوی مقالات مرتبط با کلیدواژه « تحلیل محتوا » در نشریات گروه « روابط عمومی، ارتباطات، رسانه »

One of the important and determining factors indicating the success and failure of a society is conformity of the subjective culture of that society and its objective one. This issue shows that the cultural system is very active and there is a strong relationship between economic, social and political subsystems. Having an active culture or a passive one is indicated in the lifestyle of a society. Lifestyle refers to the nature, content of the relations, interactions and actions of individuals as well as different groups of a society. One of the main elements of transforming culture of a society is national media. Islam and the Holy Quran have a complete and comprehensive program for making subjective culture of the society and for the prosperity, improvement, and perfection of human beings in this world and the other world as well. TV and radio may act as an instructing institution which influences culture and propagate the life style. Thus, studying the direction of Iran’s TV serials is the main goal of this paper. The method of the study is quantitative content analysis and the indicators for studying lifestyle are taken from Mo’menun, Towbe, and Asra surah of the Holy Quran. Then we reviewed serials broadcasted by 1 and 3 channels during the month of Bahman 1393 to Ordibehesht 1394. The results and findings of the research show that some Islamic lifestyle indicators in behaviorial and value dimensions have not been observed in a balanced form by the authors; while the Holy Quran as the main guideline for life in an Islamic society, puts emphasis on them. However some indicators have been more important for the authors.