Identifying the effect of advertisements and public educations of Tehran police department for informing the people of social discipline plan

Social discipline plan shall be considered as following actions of all social security plans of police force towards applying public order and peace. The main objective of this research is exploring and identifying the effect of advertisements and public educations of Tehran police department for informing the people of social discipline plan. This study is applied and has been provided via descriptive-survey method and sampling group of this research is consisted of all citizens residing at five districts of Rey (3,5,7,11,12) for which social discipline plan has been executed. Sampling method is multistage cluster and the data have been compiled according to the researcher made questionnaire.The results of this research indicated that the effects of police advertisements of social discipline plan for increasing the peoples’ awareness of the said plan have evaluated well and also there is a significant relationship between advertising content, increasing the peoples’ awareness, citizens’ fear of police, increasing the citizens’ dissatisfaction with police and increasing the critics on police and execution of social discipline plan. Therefore the media has the important role of imaging the police in public thoughts.