Assessing the Influence of Vertical and Horizontal Alignment of Export Strategies on Export Performance

Various approaches may be taken to respond the ever-changing environment in our world. These approaches are usable merely when the alignment in organizations is implemented as a significant and fundamental principle. From the objective point of view, this study is a causal research, since it tries to explain one of the main causes of export performance improvement. From the result standpoint, this research is a developmental one as it works out a strategic model for exports. Moreover, strategically speaking, this study is a regarded as a survey. The method of data gathering for export performance is external secondary data namely Industrial Management Organization’s reports on IMI100 while for determining the degree of strategic alignment, the Strategic Reference Points (SRPs) theory is applied. The results show that: (1) there is a positive and high correlation between strategic alignment and export performance. Moreover, vertical alignment has a direct influence on export performance while the horizontal alignment and products group exert moderating influences. (2) The influence of vertical alignments in the export performance is higher.