The Study of Rural Production Cooperatives Member's Psychological Empower in Fars Province

Although farmers’ psychological empower is a core prominent for development but classic development approaches emphasis on land, capital and human forces for development. However, the new development models are focusing on every single person development in a community. This approach is followed up under theme of empowerment which is developing by doing researches in different disciplines such as medicine, organizational management and women studies. But it is undermined in rural development studies. For this reason, a research was carried out to study it among members of the Rural Production Cooperatives in Fars Province as well as to explain its effecting factors because of role of cooperatives on member’s psychological empower. To do this research Bandura’s Social Cognitive Theory was considered and the following variables were used: Competency: a self-believe on doing a job with full-skill and success with personal mastery and effort performance expectancy. Meaning: Having a good sense about own job as a value-job which leads to job satisfaction. Choice: An independent sense a person feels when she/he makes a decision to do a work as a part of her/his duties. Or she/he experiences freedom how to do it independently. Impact: A person is facing with a situation where she/he can change strategies of his work so that affects her/his colleagues according to her/his own understanding. Trust: It refers to relationship among people which depends on how a person considers her/himself as a competent, open and self-confident. Self- Esteem: It is a psychological characteristic which causes specific attitudes toward own abilities and capacities absolutely and/or relatively.