A Study on the Relationship between Product Factors & Demography Approaching Tourist's Tendency in the West of Mazandaran Province (Case Study: Noushahr & Chaloos)

Tourism industry is potentially capable of putting significant effects on increasing occupation, income pertaining to residential locations, as well as having influence on the state income of a country. Therefore, tourism influences economic growth both directly and indirectly that in turn, it leads to the growth of tourism industry. The aim of this article turns round studying on the relationship between product factors (including attractions, facilities, and infrastructures) and variables of demography (including the level of literacy, the method of selecting the destination, the length of time of residence, occupation and gender) with due regard to the inclination of tourists to two cities, namely Noushahr & Chalous. The statistical society of the research is the tourists who travelled to these two cities during the summer 2010. 352 people were chosen through random sampling and were given the questionnaire. The type of research is based on the applied target and is carried out according to the descriptive-solidarity method. The method of field data collection is based on library, internet sites, and questionnaire scrutinized and analyzed through descriptive statistics (the calculation of abundance percentage, the percentage of density abundance, average standard deviation, tables and diagrams) and deductive statistics (Pearson correlation Test, multi-variable linear regression, step-by-step regression, one-sided variance analysis, T-test for two independent groups and using SPSS software). All assumptions out of eight sub-hypothesis have been approved. As the deduction and conclusion at the final part of the article, some comments have been adduced regarding the application of the fore-cited results in our real world as well as pursuing similar researches in future.