Digital Communications and Formation of the " Floating Spiral of Silence"

The theory of “Spiral of Silence” was suggested by Professor Elisabeth Noelle-Neumann. She discusses when powerful effect of dominant ideology's media is accompanied to interpersonal communication reduction in minimal ideology, spiral silence to be formed. It seems that digital communication challenges to this theory in social movements, because when monolinear communicational process changes to bilinear or multi linear one, mediated interpersonal communication formed and the power of commanding media diminishes. Here social movements Poses to challenge to the spiral of silence and then floating Spiral of Silence to be formed. In this article we demonstrate this idea.