Designing a Dynamic Model for Iranian Tourism Industry Horizon in 2025 by Using System Dynamics Approach

By using SD approach in this study, we have developed a dynamic model for the future of Iranian tourism industry and simulated it during 2007-2025. Besides, to understand the dynamics involved, the purpose of this study is to forecast the industry’s future and to observe the requirements to get the objectives in the horizon of 2025. The model designed includes three main sub-systems, namely; the demand for tourism, tourism activities, and tourism capacity building. By Vensim software, the simulation results of the model explain that, if the current rates of capacity development, advertisements, and human resource development activities continue in this industry, then, we will absorb only a demand about 5.5 million tourists in 2025, that is, well below the standard of 20 million tourists per year in the horizon of 2025. The results of the simulation reveal that, to reach the tourism objectives planned, firstly, 3 sub-systems mentioned above must be coordinated and worked well together, and secondly, some prompt actions should be planned to boost the effectiveness of advertisement, the training of workforce in this regard.