Marketing Mixed Model or 4p Model

Nowadays, different countries exert far-reaching strife in order to attain sustainable development as follow as economy globalization, technological and informative swift changes across the world which this trend of economy globalization summon much more soberness, in the meantime IRAN can attain economy and sustainable development via seizure thoughtfulness contrivances and substantial diplomacy and utilization of others experiences in an integrated and long-term firm and maximum of sharing in existing possibilities via expansion of agriculture but we must know s which engage in marketing and having suitable marketing strategies is so impressive and necessary in case produced crops will not have suitable sell. In this paper, marketing mixed elements for Pakdasht cut-flowers and put- plants products have been investigated which these elements include Product, Price, Place and Promotion and this survey have been done with measurement and opinion poll of experts, floriculturists and authorities then after prioritizing of these elements, suitable strategies have been planned and demonstrated.